Humanising Safety and Embracing Real Risk
One of the characteristics of safety marketing is the continual clutching at straws to motivate and move people towards safety. We see this in the endless campaigns for: pickles, Mums for Safety, Hazardman, meerkats, sexy sofie etc.. It seems anything … Learn more >>>>>
I was told today there is now something called ‘the 1% safer movement’, really? What is this industry that frames everything by a number? What is this psychosis with numbers? (https://safetyrisk.net/its-always-a-number/) and what does this mean? If I am 1% safer now than I … Learn more >>>>>
I was on a conference today and the first question set to the panel was about a number. I didn’t respond to the question but rather asked the conference, why is safety so good at asking dumb questions?
It doesn’t matter whether its injury rates, percentages, … Learn more >>>>>
I had a call from a mate this week, the board of his company have been mesmerised by a presentation of the latest advances in safety. So I asked to see a copy of this presentation expecting some astounding research and scintillating stuff taking safety into the future. So what … Learn more >>>>>
Republished by request
Here are 10 and a bit things about safety that I plucked from some recent blog posts, that singularly or collectively only a handful of people may know. Or, if they knew them, … Learn more >>>>>
