Are You a One Percenter? Every so often I get a call or visit from a GM of a global or National organization and we chat about research and latest trends in safety. Today was one of those days with a GM of the largest logistics company in Australia. We chatted about what the safety […]
one percent safer
Freedom to Harm, the Gig Economy and Zero
Freedom to Harm, the Gig Economy and Zero One of the jokes of the zero cult is its selective approach to harm. Injury rates are always calculated against definitions that suit political agendas. The zero cult doesn’t know it has a political agenda because the ideology of zero prizes itself on dumb, no vision. When […]
The Fallacy of Marginal Gains and Nudges
The Fallacy of Marginal Gains and Nudges One of the characteristics of safety marketing is the continual clutching at straws to motivate and move people towards safety. We see this in the endless campaigns for: pickles, Mums for Safety, Hazardman, meerkats, sexy sofie etc.. It seems anything is justified as long as the word ‘safety’ […]
1% Safer than What?
1% Safer than What? I was told today there is now something called ‘the 1% safer movement’, really? What is this industry that frames everything by a number? What is this psychosis with numbers? (https://safetyrisk.net/its-always-a-number/) and what does this mean? If I am 1% safer now than I was yesterday and then the next day […]
It’s Always a Number
It’s Always a Number I was on a conference today and the first question set to the panel was about a number. I didn’t respond to the question but rather asked the conference, why is safety so good at asking dumb questions? It doesn’t matter whether its injury rates, percentages, zero or TRIFR etc, its […]
