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Bradley Curve

Nonsense Curves and Pyramids

January 22, 2025 by Dr Rob Long 15 Comments

Nonsense Curves and Pyramids Safety likes nothing more than curves and pyramids, nothing so exciting as parading out the Bradley Curve or Heinrich’s Pyramid to get the troops excited about failure and loss. The Bradley Curve was created by DuPont in 1995 to try and benchmark notions of culture and … [Read more...] about Nonsense Curves and Pyramids

Filed Under: Robert Long, Safety Culture, Simplistic Safety Tagged With: Bradley Curve, duPont, Heinrich’s pyramid, heuristics, pyramids, taleb

No ‘Natural Instinct’ To Harm

November 5, 2024 by Dr Rob Long 2 Comments

The foundation of the Bradley Curve is that humans have a ‘natural instinct’ to harm. Only Safety could project something so false and still believe it. The opposite is the case. We all know ‘instinct’ as an innate disposition. It’s how all animals are ‘hard wired’. The genome whether in a … [Read more...] about No ‘Natural Instinct’ To Harm

Filed Under: Robert Long Tagged With: Bradley Curve, DuPont Bradley Curve, harm

The False Claims of the Bradley Curve

November 4, 2024 by Dr Rob Long 2 Comments

The false claims of the Bradley Curve are so blatant, you shouldn’t need any help to tear its nonsense to shreds. However, I was sent this video from someone today who asked for help to understand it. It is so sad that so many in safety are conned by propaganda and false claims. So, let’s … [Read more...] about The False Claims of the Bradley Curve

Filed Under: Robert Long, Safety Culture Tagged With: Bradley Curve, duPont, DuPont Bradley Curve, Zero Harm

Causal Patterning and Affirming False Belief in Safety

July 26, 2024 by Dr Rob Long Leave a Comment

There are many mysterious forces and energies that drive human decision making. One of these energies is called ‘Allostasis’, the power, energy, motivation and drive for self-preservation. This is the energy and drive of sustaining life and the self. This stands in stark contrast to the nonsense … [Read more...] about Causal Patterning and Affirming False Belief in Safety

Filed Under: Risk Homeostasis, Robert Long, Zero Harm Tagged With: Bradley Curve, fundamental attribution error, propaganda

The Search for Meaning in Safety Models

June 27, 2023 by Dr Rob Long Leave a Comment

There is a huge chasm between three things: the intent and design (assumed philosophy) of a model, the semiotic diffusion of the model and what humans make of the model. Models and symbols are not neutral nor objective. All models are semiotics and as such seek to explain the inexplicable. This is … [Read more...] about The Search for Meaning in Safety Models

Filed Under: Robert Long, Safety Myths, Semiotics Tagged With: Bradley Curve, Heinrich’s pyramid, models, safety models, semiotics, Swiss Cheese Model

Dark Waters, The True Story of DuPont and Zero

June 23, 2023 by Dr Rob Long 7 Comments

If you want to learn about the meaninglessness of zero harm and the Bradley Curve watch Dark Waters (https://www.abc.net.au/news/2020-03-06/dark-waters-review-mark-ruffalo-todd-haynes-dupont/12028034). The movie gives a dramatic account of how DuPont knowingly over 50 years intentionally harmed … [Read more...] about Dark Waters, The True Story of DuPont and Zero

Filed Under: Robert Long, Zero Harm Tagged With: Bradley Curve, Dark Waters, duPont

The Trajectory of Zero Vision

June 23, 2023 by Dr Rob Long Leave a Comment

The Trajectory of Zero Vision We know that all goals are psychologically laden (Moscowitz and Grant , The Psychology of Goals) that is, when we set goals they often conceal psychological dynamics. Often we don’t know the trade-offs or by-products of goal setting until much later in the strategic … [Read more...] about The Trajectory of Zero Vision

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, trajectory, vision zero, Zero Harm, zero vision

The Worm at the Core

June 23, 2023 by Dr Rob Long 12 Comments

The Worm at the Core The history of evolution and biology tell us that humans are born with countless systems of self-preservation. However, the Bradley Curve version of safety tells us we are born with the drive for self annihilation. Apparently our 'natural instincts' are to self harm. Strange, … [Read more...] about The Worm at the Core

Filed Under: Robert Long, Social Psychology of Risk Tagged With: Bradley Curve, safety archetype

Natural Born Learners

April 13, 2023 by Dr Rob Long Leave a Comment

Natural Born Learners and 10 Essentials to Human Learning The lack of critical thinking in the safety industry allows nonsense like the Bradley Curve, matrices and pyramids to thrive. All of the assumptions of these models are seriously flawed, none more so than the Bradley Curve . The Bradley … [Read more...] about Natural Born Learners

Filed Under: Learning, Robert Long, Social Psychology of Risk Tagged With: Bradley Curve, harm, learning

Heaven ‘n Hell and the Safety Religion

January 23, 2023 by Dr Rob Long Leave a Comment

Heaven ‘n Hell and the Safety Religion I try not to get surprised by the amount of safety delusion that gets sent to me each week. Most of it is packaged in religious discourse and soteriology (salvation discourse) all about playing ‘god’ over other people. The sense of omnipotence displayed in the … [Read more...] about Heaven ‘n Hell and the Safety Religion

Filed Under: Covid-19, Robert Long Tagged With: Bradley Curve, religion, semantics

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