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Symbols Matter

October 12, 2018 by Dr Rob Long 2 Comments

Symbols Matter We learnt this week that symbols matter. The unprecedented protest of signatures on change.org this week (Defend Our Opera House: Support Louise Herron) demonstrates this. In less that a week over 300,000 signatures were gathered against the NSW Government’s decision to project advertising for a horse race on the Sydney Opera House. It […]

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Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: iconography, opera house, symbols

Vision Can’t Come from Safety Compliance

March 20, 2018 by Dr Rob Long Leave a Comment

Vision Can’t Come from Safety Compliance One of the spin offs, trade-offs and by-products of Vision Zero is a lack of vision. The idea of vision comes from more than just seeing something but rather seeing beyond something. I will be writing about this in my next book Envisioning Risk, Signs and Symbols in Risk. […]

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Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: hero, lti, symbols, vision zero

How to use signs, symbols and text effectively in communicating about risk

August 12, 2016 by Dr Rob Long 29 Comments

How to use signs, symbols and text effectively in communicating about risk The power of symbols and signs to communicate to the subconscious was first systematised by Goebells in 1937. The power and effect of these symbols and signs to create identity and belonging was captured systematically by the Nazis in what has been known […]

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Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: communication, semiotics, signs, symbols

Its All In The Sign

November 4, 2014 by Max Geyer 18 Comments

Its All In The Sign A brilliant essay by Max Geyer, submitted as part of his study for the Graduate Certificate in the Psychology of Risk – published here with his permission: Norretranders (1998) provides ample evidence that the unconscious plays a major role in communication. This paper looks at the critical nature of unconscious communication […]

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Filed Under: Communication and Consultation, Max Geyer, Safety Signs, Semiotics, Social Psychology of Risk Tagged With: automaticity, exformation, heuristics, manage risks, signs, symbols, unconscious communicaton

Semiotics, Semiology and Safety Sense

April 18, 2014 by Dr Rob Long 1 Comment

Semiotics, Semiology and Safety Sense Dr Rob Long from www.humandymensions.com talks about the power of symbols in response to this recent article See also Symbols Have Power When looking for a metaphor or icon to explain safety what do you think might be a thoughtful and intelligent choice for a safety organisation? The study of […]

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Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: safety sense, Safety Signs, semiotics, symbols

Symbols Have Power

August 10, 2013 by Dr Rob Long 4 Comments

Symbols Have Power Really interesting article by Dr Rob Long from www.humandymensions.com – only for Safety People who like to “think outside the square” LOL One of the most overlooked yet important factors in safety culture influence is the power of symbols. The psychological significance of symbols and the embodiment of values in symbols are […]

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Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: safety culture, symbols, Zero Harm

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