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symbols

It’s Only a Symbol

by Dr Rob Long Leave a Comment

imageOne of the lessons of the Black Lives Matter Movement is that symbols matter. With symbols comes power.

Recently, we have seen statues torn down (blacklives-matter-protests-why-are-statues-so-powerful), monuments defaced (https://www.artnews.com/art-news/news/monuments-black-lives-matter-guide-1202690845/) and
product names changed (https://www.abc.net.au/news/2020-06-23/nestle-red-skins-chicosallens-lollies-rebrand-overtones/12384986) because symbols matter.

All semiotics matter because they carry meaning … Learn more >>>>>

Visual Perception and the Camera Metaphor

by Dr Rob Long 3 Comments

We live by myths and metaphors and some of the myths and metaphors we use in risk are unhelpful. We construct guiding principles that we live by (myths-symbols) and express those myth-symbols in metaphors we use to explain what we believe. These metaphors (Lakhoff and … Learn more >>>>>

Symbols Matter

by Dr Rob Long 2 Comments

Symbols Matter

imageWe learnt this week that symbols matter. The unprecedented protest of signatures on change.org this week (Defend Our Opera House: Support Louise Herron) demonstrates this. In less that a week over 300,000 signatures were gathered against the NSW Government’s decision to project advertising for a horse … Learn more >>>>>

Vision Can’t Come from Safety Compliance

by Dr Rob Long Leave a Comment

Vision Can’t Come from Safety Compliance

imageOne of the spin offs, trade-offs and by-products of Vision Zero is a lack of vision. The idea of vision comes from more than just seeing something but rather seeing beyond something. I will be writing about this in … Learn more >>>>>

How to use signs, symbols and text effectively in communicating about risk

by Dr Rob Long 29 Comments

How to use signs, symbols and text effectively in communicating about risk

semioticsThe power of symbols and signs to communicate to the subconscious was first systematised by Goebells in 1937. The power and effect of these symbols and signs to create identity and belonging was … Learn more >>>>>