Symbols Matter

Symbols Matter We learnt this week that symbols matter. The unprecedented protest of signatures on change.org this week (Defend Our Opera House: Support Louise Herron) demonstrates this. In less that a week over 300,000 signatures were gathered against the NSW Government’s decision to project advertising for a horse race on the Sydney Opera House. It …

Vision Can’t Come from Safety Compliance

Vision Can’t Come from Safety Compliance One of the spin offs, trade-offs and by-products of Vision Zero is a lack of vision. The idea of vision comes from more than just seeing something but rather seeing beyond something. I will be writing about this in my next book Envisioning Risk, Signs and Symbols in Risk. …

How to use signs, symbols and text effectively in communicating about risk

How to use signs, symbols and text effectively in communicating about risk The power of symbols and signs to communicate to the subconscious was first systematised by Goebells in 1937. The power and effect of these symbols and signs to create identity and belonging was captured systematically by the Nazis in what has been known …

Its All In The Sign

Its All In The Sign A brilliant essay by Max Geyer, submitted as part of his study for the Graduate Certificate in the Psychology of Risk - published here with his permission: Norretranders (1998) provides ample evidence that the unconscious plays a major role in communication. This paper looks at the critical nature of unconscious communication …

Semiotics, Semiology and Safety Sense

Semiotics, Semiology and Safety Sense Dr Rob Long from www.humandymensions.com talks about the power of symbols in response to this recent article See also Symbols Have Power When looking for a metaphor or icon to explain safety what do you think might be a thoughtful and intelligent choice for a safety organisation? The study of …