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Dr Rob Long

When Semiotics Show Your Real Agenda in Safety

May 10, 2025 by Dr Rob Long Leave a Comment

I remember having a discussion with a safety person who’s semiotic for their identity was a punching fist on a brick wall. Of course, the person was defensive when I deconstructed the semiotic and pointed out that it was inconsistent with the intended message. Even though the person had no expertise … [Read more...] about When Semiotics Show Your Real Agenda in Safety

Filed Under: HOP, Robert Long, Semiotics Tagged With: agendas

Heinrich Was Wrong, A NZ Case Study

May 7, 2025 by Dr Rob Long Leave a Comment

Oner of the grand delusions of safety amongst many is that there is a relation between minor injuries and fatalities. There is not. The silly Heinrich semiotic that promotes this idea was made up in 1941 by an insurance salesman. Yet this nonsense semiotic is still in safety texts because Safety … [Read more...] about Heinrich Was Wrong, A NZ Case Study

Filed Under: Robert Long, Simplistic Safety Tagged With: dominoes, heinrich

iCue Methodology – A Video

May 6, 2025 by Dr Rob Long Leave a Comment

Behind every method is a methodology, a philosophy that drives the method. One of the grand delusions of Safety is that methods are neutral and objective, they are not. Any template you download or use, hides a methodology. In safety this is usually a philosophy of Behaviourism or … [Read more...] about iCue Methodology – A Video

Filed Under: ICue, Robert Long Tagged With: safety methodology

The Delusions of DMAIC Investigation Method

May 5, 2025 by Dr Rob Long Leave a Comment

Whenever there’s a chance for Safety to move away from what doesn’t work to explore a new method, its just returns to the same. We see this in HOP, that returns to organisational performance, which is just traditional safety. Traditional safety has always been about organisational performance, all … [Read more...] about The Delusions of DMAIC Investigation Method

Filed Under: Investigation, Robert Long Tagged With: SEEK

Safe Work Australia Continues to Perpetuate Safety Mythology

May 4, 2025 by Dr Rob Long 2 Comments

Safe Work Australia Continues to Perpetuate Safety Mythology In December 2014 Safe Work Australia published Work Health and Safety Perceptions: Construction Industry. Despite the intentions of the report yet again Safe Work Australia continues to perpetuate safety mythology just as it does by … [Read more...] about Safe Work Australia Continues to Perpetuate Safety Mythology

Filed Under: Robert Long, Safety Culture, Social Psychology of Risk, Zero Harm Tagged With: safe work australia, Safety Culture, safety mythology

Culture is NOT What We DO Around Here! Yet Safety Believes It Is.

May 4, 2025 by Dr Rob Long Leave a Comment

One of the many grand delusions of Safety is that culture is about behaviours. It is not. Human behaviour is such a small aspect of what culture is about. So much precedes behaviour in any understanding of culture. Let’s have a look at belief. Belief precedes behaviour just as does ethic, … [Read more...] about Culture is NOT What We DO Around Here! Yet Safety Believes It Is.

Filed Under: Robert Long, Safety Culture Tagged With: 51 stories

51 Stories in Culture – A Video Podcast

May 3, 2025 by Dr Rob Long Leave a Comment

In this video the authors of 51 Stories in Culture, To Live and To Be, discuss their book. You can see the video here: You can purchase the ebook here: https://www.humandymensions.com/product/51-stories-in-culture/ Dr Nippin Anand and Dr Rob Long met a number of years ago and since then … [Read more...] about 51 Stories in Culture – A Video Podcast

Filed Under: Robert Long, Safety Culture, Social Psychology of Risk Tagged With: 51 stories

Book Launch – 51 Stories in Culture, To Live and To Be

May 3, 2025 by Dr Rob Long Leave a Comment

This is a book about culture and the nature of risk. The foundational premise is that culture cannot be known through books or propositions but is best known through the phenomenon of experience and felt knowing. So, in a way, the book is situated in a paradox. But paradox need not be a problem … [Read more...] about Book Launch – 51 Stories in Culture, To Live and To Be

Filed Under: Robert Long, Safety Culture Tagged With: 51 stories

When The Goal is Zero, Make Sure You Don’t Address Anything Significant

May 3, 2025 by Dr Rob Long Leave a Comment

Many traffic authorities and road transport groups continue to manufacture the delusions of zero harm (https://www.humandymensions.com/product/zero-the-great-safety-delusion/ ), none more so than Transport for NSW Toward Zero Campaign (https://towardszero.nsw.gov.au/). They have kept up this … [Read more...] about When The Goal is Zero, Make Sure You Don’t Address Anything Significant

Filed Under: Road Safety, Robert Long, Zero Harm

Observations and Conversations Workshop – Edinburgh – 24 June

May 3, 2025 by Dr Rob Long Leave a Comment

If I was ever lucky enough to get to Edinburgh I have a few things on my bucket list. For those who wish to join in a great program on Observation and Conversations skills with Dr Nippin Anand (https://novellus.solutions/mec-events/edinburgh25/ ), maybe you could tick a few off for me. But let’s … [Read more...] about Observations and Conversations Workshop – Edinburgh – 24 June

Filed Under: Robert Long Tagged With: Dr Nippin Anand

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