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Prof. Robert Long

The Nature of ‘Safety Speak’

November 16, 2025 by Prof. Robert Long Leave a Comment

A collection of us are writing our next book Poetics and Risk, Feeling Into Being at the moment and we expect it to be released early next year. The book is about the importance of language in risk and being sensitised to making meaning (semiosis). Our contributors to the book are from: … [Read more...] about The Nature of ‘Safety Speak’

Filed Under: Robert Long, Social Psychology of Risk Tagged With: poetics

I Learned Heaps! Good, What Changed?

November 15, 2025 by Prof. Robert Long Leave a Comment

I find it amusing when I hear people talk about going to conferences and getting excited about all they ‘learned’. It is equally as fascinating to hear that these conferences we about ‘innovation’, ‘new view’, ‘differently’ and ‘creativity’ and yet nothing changed.  Taking in data and information … [Read more...] about I Learned Heaps! Good, What Changed?

Filed Under: Learning, Robert Long Tagged With: safety conference

You Don’t Do AI, AI Does You! Where Next for Safety?

November 14, 2025 by Prof. Robert Long Leave a Comment

The seduction, hype and mythology of AI knows no bounds. I read recently about AI ‘deathbots’ and wondered just how more absurd can this delusion of AI go. What you do, is sample your voice, data, videos, messages and voice notes, creating “digital doubles” of ourselves and, other input into AI … [Read more...] about You Don’t Do AI, AI Does You! Where Next for Safety?

Filed Under: Artificial Intelligence, Robert Long Tagged With: AI, deathbot

The Myths of Safety Investigations and the Taste of Sausages

November 11, 2025 by Prof. Robert Long Leave a Comment

There is little more that is entertaining than seeing Safety parade its myths as ‘principles’. Most of the time it’s just confirmation bias of some form of safety indoctrination. A classic example is anchored to the myths of safety investigations and its popular models like ICAM, 5whys, Tap … [Read more...] about The Myths of Safety Investigations and the Taste of Sausages

Filed Under: Investigation, Robert Long Tagged With: accident investigations

Where is Your Energy Focused in Safety?

November 10, 2025 by Prof. Robert Long Leave a Comment

We use the word ‘energy’ as a metaphor for many things, often meaning: where our focus is, our sense of determination, motivation, passion or attention. However, none of these ‘energies’ can be measured indeed, if you try to measure them, you wreck them. Such are the myths of performance. There are … [Read more...] about Where is Your Energy Focused in Safety?

Filed Under: Robert Long Tagged With: energy based safety

AI Looks Back, as Does Safety so, Where Will Innovation Come From?

November 9, 2025 by Prof. Robert Long Leave a Comment

Try an interesting experiment and look up yourself using AI and see what you find. What can AI do? It can scan the past and trawl through what’s available online but it can’t think critically (https://safetyrisk.net/what-is-critical-thinking-for-safety/ ), interpret, ask, think forward or embrace … [Read more...] about AI Looks Back, as Does Safety so, Where Will Innovation Come From?

Filed Under: Artificial Intelligence, Robert Long Tagged With: AI

An Introduction to Semiotics and Risk

November 9, 2025 by Prof. Robert Long 4 Comments

An Introduction to Semiotics and Risk This video gives a brief introduction to semiotics and the unconscious in communication and decision making about risk. The video gives a visual and verbal overview of signs, signifiers, signified and significance, the foundation of semiotics. Through a study … [Read more...] about An Introduction to Semiotics and Risk

Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: semiotics

Risk is About Persons NOT Energies

November 9, 2025 by Prof. Robert Long Leave a Comment

It’s always instructive to see what Safety gets excited about. Look at any of the fads about and do some simple Critical Discourse Analysis (CDA). Look at what is said and what is NOT said in risk and safety to really see what is believed. Silences (https://safetyrisk.net/safety-culture-silences/) … [Read more...] about Risk is About Persons NOT Energies

Filed Under: Robert Long Tagged With: energy based safety

If You Want to Wreck Good Performance, Measure It!

November 7, 2025 by Prof. Robert Long Leave a Comment

The obsession of Safety with ‘performance’ and measuring ‘performance’ is not really what performance is about. What is ‘safety performance’? If I’m alive at the end of the day, is that good ‘safety performance’? The best way to understand what performance is about is through a reading of … [Read more...] about If You Want to Wreck Good Performance, Measure It!

Filed Under: Robert Long Tagged With: safety performance

Ten Don’ts and Ten Do’s For Safety

November 5, 2025 by Prof. Robert Long Leave a Comment

Don’t: Get stuck in paperwork or behind a computer Read safety texts Play lawyer Lecture, preach or guru safety Stand out as a safety ‘geek’ Get fooled by safety myths and marketing Believe in zero or perfection Focus on objects and metrics Use the discourse, language of … [Read more...] about Ten Don’ts and Ten Do’s For Safety

Filed Under: Robert Long

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