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  • Dr Rob Long Posts

Author: Dr Rob Long

Posted on April 8, 2020April 8, 2020

The Seduction of the Box and Semiotic Visualisation

I remember speaking at a safety conference on humanizing safety and my presentation was followed by an IT presentation and then morning tea. Once I had finished my bit this IT person got up and showed how he had developed… Read the rest

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Posted on April 7, 2020April 7, 2020

The Imagination and Perception in Risk

There is little discussion in the safety industry about Imagination or Wisdom. This is because the paradigms of rationalism and behaviourism that characterize the industry ‘belittle’ the activity and significance of Wisdom and Imagination. It is understandable that Safety should… Read the rest

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Posted on April 5, 2020April 5, 2020

The Semiotics of COVID-19 and the Social Amplification of Risk

What can we learn from the semiotics of the Coronavirus crisis? Semiotics is the study of signs and symbol systems and how they emerge from and penetrate the human unconscious. Semiosis is the study of how these symbols systems/myths create… Read the rest

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Posted on April 4, 2020April 4, 2020

Beware False Profits and Messiahs in Safety

One of the frightening by-products of the coronavirus crisis is the rise of Linkedin legends and OHS messiahs. Along with fish ‘n chip senators and Sky News propaganda we now have OHS experts launching into the ‘unprecedented’ Covid-19 space as… Read the rest

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Posted on April 3, 2020April 3, 2020

Thinking of Mortality

We learned today that the Coronavirus has led to a surge in people completing wills (https://abcnews.go.com/Health/coronavirus-leads-surge-wills-thinking-mortality/story?id=69874540 ). We learn from this news that people a seeking to make or update their will has risen by 220%: “Renee Fry, the CEO… Read the rest

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