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Safety Slogans

Safety Aphorisms and Platitudes

June 15, 2025 by Admin 5 Comments

Safety Aphorisms and Platitudes Someone recently posted a photo of an old safety sign from NC Transport Museum on LinkedIn. Its a great find of an interesting artefact. I am not sure how old it is and it was probably considered to be amazingly insightful in its day. We often laugh at these very … [Read more...] about Safety Aphorisms and Platitudes

Filed Under: Safety Slogans, Social Psychology of Risk Tagged With: aphorisms, platitudes, safety slogans

Sayings, Slogans, Aphorisms and the Discourse of Simple

February 20, 2025 by Dr Rob Long 12 Comments

'Tis the season to be decorating the workplace with safety slogans so I thought I should republish this classic: Sayings, Slogans, Aphorisms and the Discourse of Simple One of the most annoying things about social media, especially Linkedin (as its intention is to be professional), is the constant … [Read more...] about Sayings, Slogans, Aphorisms and the Discourse of Simple

Filed Under: Robert Long, Safety Slogans, Social Psychology of Risk Tagged With: aphorisms, culture, discourse, safety slogans, zero

Why Deliver Outcomes When Propaganda Will Do?

December 2, 2024 by Dr Rob Long Leave a Comment

I recently watched Goebbels and the Fuhrer  and read Trump and Hitler, A Comparative Study of Lying and it resonated with so much with what circulates in the safety industry, that is simply propaganda. Why deliver outcomes or practical methods when slogans will do? … [Read more...] about Why Deliver Outcomes When Propaganda Will Do?

Filed Under: HOP, Robert Long, Safety Slogans Tagged With: blame, propaganda

The Seduction of Slogans in Safety

November 23, 2024 by Dr Rob Long Leave a Comment

Slogans play a special role in any process of indoctrination and propaganda. A good investigation of how this works is by de Berg (2024) Trump and Hitler, A Comparative Study in Lying. Slogans have a special poetic rhythm and simplify complex ideas into simplistic short phrases. Slogans usually … [Read more...] about The Seduction of Slogans in Safety

Filed Under: Robert Long, Safety Slogans Tagged With: catchy slogans

Culture Cloud Tour part 12 – Slogans

October 21, 2024 by Matt Thorne Leave a Comment

Slogans dominate the landscape of business and Safety. Think of the most popular slogans It’s finger lickin’ good – KFC Say it with flowers – FTD (Interflora) Have a break, have a Kit-Kat Snap, Crackle, Pop – Rice Bubbles Just do it – Nike Zero Harm – no claimants There is … [Read more...] about Culture Cloud Tour part 12 – Slogans

Filed Under: Safety Culture, Safety Slogans

Safety as a Blessing Scam

October 18, 2024 by Dr Rob Long Leave a Comment

It’s so easy to fall victim to a scam. We generally want to believe the best in people or find ourselves in a situation where things make sense but mask a hidden reality. I fell victim to the Netflix scam myself, quite easily. When scammers know enough about you, human psychology and common … [Read more...] about Safety as a Blessing Scam

Filed Under: Robert Long, Safety Slogans Tagged With: blessing scam, scams

The Danger of Bad Safety Slogans in Traditional Safety

September 2, 2024 by Dr Rob Long 1 Comment

HOP blame fixes nothing

We know that silly slogans mislead people and create single statements that are not true. Such linguistics limit the way we think about risk and promote simplistic thinking when the truth is, risk is a wicked problem. (Our next module on Linguistics and Risk starts tomorrow). The trouble is, … [Read more...] about The Danger of Bad Safety Slogans in Traditional Safety

Filed Under: HOP, Robert Long, Safety Slogans Tagged With: HRO

Don’t look Now, Your Slogan is Showing

March 11, 2024 by Dr Rob Long Leave a Comment

Slogans are very powerful and serve as a semiotic for organisations. Slogans are not just text but are symbolic and give organisations semiotic meaning.  The moment a slogan is contradicted, they will be used against you. When this happens organisations look like clowns and what is remembered is the … [Read more...] about Don’t look Now, Your Slogan is Showing

Filed Under: Linguistics, Robert Long, Safety Slogans Tagged With: safety slogans

When Slogans Don’t Work

June 28, 2023 by Dr Rob Long 2 Comments

One of the many slogans that have been circulated about during the Covid-19 crisis is: ‘we’re all in this together’. In an interesting take on this slogan (https://www.smh.com.au/culture/celebrity/no-we-re-not-all-in-this-together-20200505-p54q0p.html) we learn much about the power of slogans … [Read more...] about When Slogans Don’t Work

Filed Under: Covid-19, Robert Long, Safety Slogans, Social Psychology of Risk Tagged With: coronavirus slogans

What’s in a Safety Mantra?

June 23, 2023 by Dr Rob Long 3 Comments

What’s in a Safety Mantra? One of the characteristics of the safety industry is the repetition of process, rituals and language attributed to have salvic purpose, to save lives. Any examination of the language of the safety industry reveals an extensive soteriology (theory of salvation). The … [Read more...] about What’s in a Safety Mantra?

Filed Under: Robert Long, Safety Slogans, Zero Harm Tagged With: 1% safer, safety mantra

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