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The Learning Moment in Safety

May 20, 2025 by Dr Rob Long Leave a Comment

The idea of learning is a paradox. How do humans come to learn something they do not know? What happens in that Zone of Proximal Development (Vygotsky) when a person moves from the unknown to the known. How can you know something that you don’t know? Why do people drop something they thought they … [Read more...] about The Learning Moment in Safety

Filed Under: Learning, Robert Long Tagged With: learning moment

Heinrich’s Alternate Reality

May 19, 2025 by Dr Rob Long Leave a Comment

Amongst all the concoctions of Heinrich the most amusing is his denial of reality. You can read Heinrich for yourself here: … [Read more...] about Heinrich’s Alternate Reality

Filed Under: Social Psychology of Risk Tagged With: heinrich

Heinrich Humbug

May 18, 2025 by Dr Rob Long Leave a Comment

I guess one of the reasons why Heinrich continues to dominate safety texts is because few have read his work. If you want, you can download his text here: INDUSTRIAL ACCIDENT PREVENTION  Another reason is that his concocted ratios, dominoes and pyramids suit the biases of safety indoctrination. … [Read more...] about Heinrich Humbug

Filed Under: Robert Long Tagged With: heinrich

This Toaster is Hot

May 11, 2025 by Rob Sams 28 Comments

This Toaster is Hot Warning, please stop and “Take Five”! Guest Post by Rob Sams – inspired by this “Hot Toaster” page  Before you read any further, I feel compelled to warn you that reading this article may be harmful for your health, it may even cause an injury. I have no idea how or why, … [Read more...] about This Toaster is Hot

Filed Under: Risk Aversion, Rob Sams Tagged With: harmful, Take 5, toaster is hot

There is no way I would do that!

May 11, 2025 by Rob Sams 9 Comments

There is no way I would do that! The impact of social arrangements on our decisions and judgments I had the privilege last week of meeting a new group of people as they commenced their adventure into the world of better understanding people and how we make decisions and judgments about risk. I … [Read more...] about There is no way I would do that!

Filed Under: Rob Sams, Social Psychology of Risk Tagged With: milgrim, risk, Safety, zero injuries

One Brain, Three Minds and Perception

May 11, 2025 by Admin Leave a Comment

One of the foundational drivers of understanding perception and decision making in SPoR is the One Brain Three Minds concept (1B3M). It essentially proposes that humans have three speeds and centres of perception and decision making, as whole persons. There is extensive research to support the idea … [Read more...] about One Brain, Three Minds and Perception

Filed Under: Robert Long Tagged With: one brain three minds

When Semiotics Show Your Real Agenda in Safety

May 10, 2025 by Dr Rob Long Leave a Comment

I remember having a discussion with a safety person who’s semiotic for their identity was a punching fist on a brick wall. Of course, the person was defensive when I deconstructed the semiotic and pointed out that it was inconsistent with the intended message. Even though the person had no expertise … [Read more...] about When Semiotics Show Your Real Agenda in Safety

Filed Under: HOP, Robert Long, Semiotics Tagged With: agendas

51 Stories in Risk – Free Sample Download

May 9, 2025 by Admin Leave a Comment

The new book by Dr Nippin Anand and Dr Rob Long has been released called 51 Stories in Culture, To Live and To Be. You can purchase the ebook here: https://www.humandymensions.com/product/51-stories-in-culture/ This is book fourteen in the series on the Social Psychology of Risk. You can … [Read more...] about 51 Stories in Risk – Free Sample Download

Filed Under: Robert Long, Safety Culture Tagged With: 51 stories

Authentic Self

May 9, 2025 by Admin 1 Comment

By Frank Garrett In corporate settings, this time of year can be unsettling, annual performance reviews where Quotas and targets are tracked, measured, evaluated. Judgements like; below, meets, above or exceeds expectations are thrown around, 360 reviews are conducted, milestones and measures … [Read more...] about Authentic Self

Filed Under: Safety Professional Tagged With: authenticity, performance

Heinrich Was Wrong, A NZ Case Study

May 7, 2025 by Dr Rob Long Leave a Comment

Oner of the grand delusions of safety amongst many is that there is a relation between minor injuries and fatalities. There is not. The silly Heinrich semiotic that promotes this idea was made up in 1941 by an insurance salesman. Yet this nonsense semiotic is still in safety texts because Safety … [Read more...] about Heinrich Was Wrong, A NZ Case Study

Filed Under: Robert Long, Simplistic Safety Tagged With: dominoes, heinrich

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