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Simplistic Safety


Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do?

September 11, 2025 by Prof. Robert Long 13 Comments

Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do? I was sent a rather sickening poster this today, another one of those pithy senseless aphorisms that now populate Linkedin. The poster read: ‘The person who choses safety is a person of conviction, character and caring’. This … [Read more...] about Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do?

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Zero Harm Tagged With: fear, freedom, guilt, Safety, Zero Harm

The Ethics of Safety

July 31, 2025 by Prof. Robert Long 5 Comments

A very popular article by Dr Rob Long from the recent past: The Ethics of Safety Quote: The key to the effectiveness of an ethic in safety is the humanization of others and the building of relationships. It is strange that the vice of intolerance is advocated in the workplace but we would never … [Read more...] about The Ethics of Safety

Filed Under: Positive Safety Stuff, Robert Long, Safety Leadership, Simplistic Safety, Social Psychology of Risk, Zero Harm Tagged With: corruption, ethics, safety culture, Zero Harm

It’s a Fine Line Beyond Pleasure and Pain

July 6, 2025 by Prof. Robert Long 4 Comments

It's a Fine Line Beyond Pleasure and Pain Safety could be the profession of the open Socratic question, yet again we don't find much about this in safety texts or training programs. The 'dumbing down' of workplaces by the 'tell, police, punish' formula has now lead to workplace cultures and … [Read more...] about It’s a Fine Line Beyond Pleasure and Pain

Filed Under: Robert Long, Simplistic Safety Tagged With: morale, pleasure and pain, poor judgement, safety culture, safety rules, training in whs, workplace culture

The Fallible Factor and What to Do About It

July 6, 2025 by Prof. Robert Long 3 Comments

One of my favourites from the archives: The Fallible Factor and What to Do About It Being fallible doesn’t mean one is inevitably stupid, lazy, greedy or weak, there are as many advantages to being human and fallible as there are limitations. No one should want humans to be robotic - this would … [Read more...] about The Fallible Factor and What to Do About It

Filed Under: Risk Aversion, Robert Long, Simplistic Safety, Social Psychology of Risk Tagged With: bias, comsulation, conversation, habits, heuristics, human fallibility, humans, risky activities, Safety

Heinrich Was Wrong, A NZ Case Study

May 7, 2025 by Prof. Robert Long Leave a Comment

Oner of the grand delusions of safety amongst many is that there is a relation between minor injuries and fatalities. There is not. The silly Heinrich semiotic that promotes this idea was made up in 1941 by an insurance salesman. Yet this nonsense semiotic is still in safety texts because Safety … [Read more...] about Heinrich Was Wrong, A NZ Case Study

Filed Under: Robert Long, Simplistic Safety Tagged With: dominoes, heinrich

Risk and Safety Rituals

April 4, 2025 by Prof. Robert Long 13 Comments

Risk and Safety Rituals Rituals are the foundation of cultural belonging and identity. You can’t really understand or influence culture without a good grasp of rituals and artefacts. The idea that behaviours (‘what we do around here’) define culture is one of the grand delusions of simplistic … [Read more...] about Risk and Safety Rituals

Filed Under: Robert Long, Safety Culture, Safety Induction, Semiotics, Simplistic Safety, Social Psychology of Risk Tagged With: attribution, OCD, safety culture, safety rituals, semiotics

Snap, Crackle, Pop. That’s the Sound we Love to Hear

March 23, 2025 by Prof. Robert Long Leave a Comment

Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the … [Read more...] about Snap, Crackle, Pop. That’s the Sound we Love to Hear

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Wicked Problems, Zero Harm Tagged With: risk makes sense, safety professional, slogans, Zero Harm

Nonsense Curves and Pyramids

January 22, 2025 by Prof. Robert Long 15 Comments

Nonsense Curves and Pyramids Safety likes nothing more than curves and pyramids, nothing so exciting as parading out the Bradley Curve or Heinrich’s Pyramid to get the troops excited about failure and loss. The Bradley Curve was created by DuPont in 1995 to try and benchmark notions of culture and … [Read more...] about Nonsense Curves and Pyramids

Filed Under: Robert Long, Safety Culture, Simplistic Safety Tagged With: Bradley Curve, duPont, Heinrich’s pyramid, heuristics, pyramids, taleb

When You Don’t Know About Safety Hire a Marketing Agency

December 21, 2024 by Prof. Robert Long 1 Comment

When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency

Filed Under: Robert Long, Simplistic Safety Tagged With: dumb ways to die, hazardman, marketing safety

I Wasn’t Thinking Mr Spock

September 20, 2024 by Prof. Robert Long 18 Comments

I Wasn’t Thinking Mr Spock “We make thousands of decisions everyday in automatic mode without a mistake. Yet we don’t reflect and celebrate this wonderful mode of human decision making at work rather, we put the blow torch on the one moment when it doesn’t work and something goes wrong” So much of … [Read more...] about I Wasn’t Thinking Mr Spock

Filed Under: Potato Head, Robert Long, Safety Professional, Simplistic Safety, Social Psychology of Risk Tagged With: abductive reasoning, cognitive mind, Fodor Paradox, human factors, Spock, spud head

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