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Risk Aversion


Risk as a ‘Leap of Faith’

March 30, 2026 by Prof. Robert Long 1 Comment

Many have read the term “embracing risk” on this blog or seen the “leap of faith” cover on the series of books by Dr Rob Long (see them here) and completely misconstrued the meaning – thinking it implies being fatalistic, reckless or foolhardy. Not so, as Dr Long explains: Risk as a ‘Leap of … [Read more...] about Risk as a ‘Leap of Faith’

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: fallibility, leap of faith, satisficing

Say Something that Makes Sense

March 7, 2026 by Prof. Robert Long 6 Comments

This is definitely one for Safety People who like to think! Say Something that Makes Sense When Francis Fukuyama was asked what he thought was the most dangerous idea in the world he responded, ‘transhumanism’. Transhumanism is the quest to liberate humans from their biological constraints (eg. … [Read more...] about Say Something that Makes Sense

Filed Under: Resilience, Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: language, perfection, trajectory, transhumanism, Zero Harm

How many do you want harmed today?

February 8, 2026 by Prof. Robert Long 5 Comments

How many do you want harmed today? It seems not a week goes by on Linkedin without the perpetual Safety demonstration of nonsense talk, nonsense language, life denying, fallibility denying and the immortality delusional semiotics of zero. As usual it starts with the silly binary question ‘How many … [Read more...] about How many do you want harmed today?

Filed Under: Risk Aversion, Robert Long, Wicked Problems, Zero Harm Tagged With: harmed, mistakes, schoolies, Zero Harm

What is Your Risk iCue?

January 23, 2026 by Prof. Robert Long 4 Comments

What is Your Risk iCue? When we think of the concept of intelligence we often think of a person’s IQ. The idea of an Intelligence Quotient is not reliable and only tests certain selected forms of literacy constrained by cultural biases. For example: the early settlers in Australia deemed that the … [Read more...] about What is Your Risk iCue?

Filed Under: Risk Aversion, Risk Management, Safety Videos, Social Psychology of Risk Tagged With: hazards, IQ, risk aversion, risk icue

Stop the Train I Want to Get Off

December 7, 2025 by Prof. Robert Long 6 Comments

Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off

Filed Under: Risk Aversion, Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die, semiotics, sweden, vision zero, youtube

Acceptable Risk as a Decision Making Process

December 1, 2025 by Prof. Robert Long Leave a Comment

Acceptable Risk as a Decision Making Process By Dr Rob Long We should all know that the assessment of risk is a subjective process, determined by hundreds of social and psychological factors. The idea that risk assessment is a rational process via assessment of frequency, consequence and severity … [Read more...] about Acceptable Risk as a Decision Making Process

Filed Under: ALARP, Risk Assessment, Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: acceptable risk, ALARP, Legislation, risk aversion, Risk Management, swms, trajectory, Zero Harm

Safety as Avoidance

November 16, 2025 by Prof. Robert Long 26 Comments

Safety as Avoidance The language of ‘error’ is unhelpful when it comes to understanding human judgment and decision making. One can assemble pyramids of ‘unsafe acts’ and ‘unsafe conditions’, fault trees of ‘active and latent failures’, maps of ‘violations’, ‘slips’ and ‘missed barriers’, sets of … [Read more...] about Safety as Avoidance

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk, Zero Harm Tagged With: avoid injuries, avoidance, Bradley Curve, duPont, Safety, Zero Harm

The Fallible Factor and What to Do About It

July 6, 2025 by Prof. Robert Long 3 Comments

One of my favourites from the archives: The Fallible Factor and What to Do About It Being fallible doesn’t mean one is inevitably stupid, lazy, greedy or weak, there are as many advantages to being human and fallible as there are limitations. No one should want humans to be robotic - this would … [Read more...] about The Fallible Factor and What to Do About It

Filed Under: Risk Aversion, Robert Long, Simplistic Safety, Social Psychology of Risk Tagged With: bias, comsulation, conversation, habits, heuristics, human fallibility, humans, risky activities, Safety

This Toaster is Hot

May 11, 2025 by Rob Sams 28 Comments

This Toaster is Hot Warning, please stop and “Take Five”! Guest Post by Rob Sams – inspired by this “Hot Toaster” page  Before you read any further, I feel compelled to warn you that reading this article may be harmful for your health, it may even cause an injury. I have no idea how or why, … [Read more...] about This Toaster is Hot

Filed Under: Risk Aversion, Rob Sams Tagged With: harmful, Take 5, toaster is hot

Safety Surveys, Bias and Predictability

March 8, 2025 by Prof. Robert Long 5 Comments

Safety Surveys, Bias and Predictability Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT This week Safe Work Australia released a report on Attitudes Towards Risk Taking and Rule Breaking in Australian Workplaces . The report … [Read more...] about Safety Surveys, Bias and Predictability

Filed Under: ALARP, Risk Aversion, Robert Long, Safety Culture, Zero Harm Tagged With: break rules, risk taking, safety survey, scepticism

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