Understanding Real Risk When I wrote the book Real Risk, Human Discerning and Risk (2014), it was in response to engaging with the culture of the safety industry. I was never brought up in the … [Read more...] about Understanding Real Risk
real risk
Real Risk – Free Download
Real Risk - Free Download Well, here is a gift from Dr Long to you for 2019, a free download of book three in the series on risk – Real Risk, Human Discerning and Risk. Enter your details for the … [Read more...] about Real Risk – Free Download
Real Risk, An New Icon for SafetyRisk and Competition
Real Risk, An New Icon for SafetyRisk and Competition We know about the power of icons and brands, those in marketing know how the unconscious is influenced by sign systems and symbols. Signs and … [Read more...] about Real Risk, An New Icon for SafetyRisk and Competition
The South Korean Fan Death Mystery
The South Korean Fan Death Mystery Dr Long’s New book “REAL RISK – Human Discerning and Risk” is packed with interesting little stories and anecdotes. The idea that humans assess risk objectively, … [Read more...] about The South Korean Fan Death Mystery
Find The Bloody Cat!
Find The Bloody Cat! OK – Thanks??? to Dr Rob Long – this little task is driving people nuts – there is a cat in the picture and, once you find it, it will stand out like the proverbial! The first … [Read more...] about Find The Bloody Cat!
Real Winners
Real Winners Dr Rob Long has announced the winners of our “Tell a Discerning Safety Story Competition”. There were lots of great entries and it is refreshing to know that there are lots of people out … [Read more...] about Real Winners
Real Risk, Human Discerning and Risk
Release of Book Three by Dr Robert Long Dr Rob Long (see his articles here) has announced the long awaited release of his third book: “REAL RISK”. Rob launches his long awaited new book – “Real Risk … [Read more...] about Real Risk, Human Discerning and Risk
