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Semiotics

Semiotic Matters and Semiotic Influence in Safety

June 5, 2025 by Dr Rob Long Leave a Comment

Evidence shows that we can be influenced profoundly by the smallest of things and all of this happens unconsciously (Colourful price tags at Australian chemists may trick shoppers into buying full-price items) People in marketing and advertising know this yet, not Safety. The images, graphics and … [Read more...] about Semiotic Matters and Semiotic Influence in Safety

Filed Under: Robert Long, Semiotics Tagged With: HOP

When Semiotics Show Your Real Agenda in Safety

May 10, 2025 by Dr Rob Long Leave a Comment

I remember having a discussion with a safety person who’s semiotic for their identity was a punching fist on a brick wall. Of course, the person was defensive when I deconstructed the semiotic and pointed out that it was inconsistent with the intended message. Even though the person had no expertise … [Read more...] about When Semiotics Show Your Real Agenda in Safety

Filed Under: HOP, Robert Long, Semiotics Tagged With: agendas

Experiential Learning for Safety and Risk

April 6, 2025 by Admin Leave a Comment

Experiential Learning for Safety and Risk Wikipedia describes Experiential learning as: the process of learning through experience, and is more specifically defined as "learning through reflection on doing" You will see this classic quote many times throughout this blog: “How can I … [Read more...] about Experiential Learning for Safety and Risk

Filed Under: Learning, Robert Long, Safety Training, Safety Videos, Semiotics Tagged With: communication, experiential learning, leadership, supervision, team

Risk, Safety and Fundamental Attribution Error

April 4, 2025 by Dr Rob Long Leave a Comment

Risk, Safety and Fundamental Attribution Error What do they say about damn lies and statistics? Well, maybe safety hasn’t heard about that one, nor it seems has the CFMEU or ACT Regulator. Recently the Secretary of the CFMEU trotted out yet again the statistic that the ACT Building and Construction … [Read more...] about Risk, Safety and Fundamental Attribution Error

Filed Under: Human Error, Robert Long, Safety Statistics, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: fundamental attribution error, getting home safely, risk, Safety, Zero Harm

Risk and Safety Rituals

April 4, 2025 by Dr Rob Long 13 Comments

Risk and Safety Rituals Rituals are the foundation of cultural belonging and identity. You can’t really understand or influence culture without a good grasp of rituals and artefacts. The idea that behaviours (‘what we do around here’) define culture is one of the grand delusions of simplistic … [Read more...] about Risk and Safety Rituals

Filed Under: Robert Long, Safety Culture, Safety Induction, Semiotics, Simplistic Safety, Social Psychology of Risk Tagged With: attribution, OCD, safety culture, safety rituals, semiotics

Santa, Myths and Regulators.

March 14, 2025 by Dr Rob Long Leave a Comment

Santa, Myths and Regulators. I was at a building site yesterday and up pulled a ute full of cases of beer, gifts for loyal and faithful service. A few weeks ago the same company hired a cruise boat for a Christmas party complete with endless alcohol and strippers as a way of saying thanks to the … [Read more...] about Santa, Myths and Regulators.

Filed Under: Robert Long, Semiotics, Zero Harm Tagged With: myths, regulations, Safety, santa, Zero Harm

Culture and Subculture, Which is Safety?

January 22, 2025 by Dr Rob Long 25 Comments

Culture and Subculture, Which is Safety? The SIA BoK chapter on Organisational Culture came out this week. I read with interest that there was no intentional discussion of subcultures in the paper. Of course with so much sunk cost the club will surround the wagons and defend, that’s what it does. … [Read more...] about Culture and Subculture, Which is Safety?

Filed Under: Robert Long, Safety Culture, Semiotics, Wicked Problems Tagged With: body of knowledge, safety culture, sia, subculture

A Conference with a Difference

January 7, 2025 by Dr Rob Long 2 Comments

A Conference with a Difference The Inaugural Psychology of Risk Conference was held in Sydney on 25,26 March 2015 and was a great success. People from New Zealand, Hong Kong and Australia came together at ACU in North Sydney to hear how the social psychology of risk can be applied at work. The … [Read more...] about A Conference with a Difference

Filed Under: Semiotics, Social Psychology of Risk Tagged With: conference

Its All In The Sign

January 4, 2025 by Max Geyer 18 Comments

Its All In The Sign A brilliant essay by Max Geyer, submitted as part of his study for the Graduate Certificate in the Psychology of Risk - published here with his permission: Norretranders (1998) provides ample evidence that the unconscious plays a major role in communication. This paper … [Read more...] about Its All In The Sign

Filed Under: Communication and Consultation, Max Geyer, Safety Signs, Semiotics, Social Psychology of Risk Tagged With: automaticity, exformation, heuristics, manage risks, signs, symbols, unconscious communicaton

How is the unconscious in communication critical for understanding and managing risk?

December 28, 2024 by Admin 9 Comments

How is the unconscious in communication critical for understanding and managing risk? This is a great piece by Hayden Collins, submitted as part of his study for the Graduate Certificate in the Psychology of Risk and reprinted here with his permission:   It’s a misconception that … [Read more...] about How is the unconscious in communication critical for understanding and managing risk?

Filed Under: Communication and Consultation, critical thinking, Semiotics, Social Psychology of Risk Tagged With: color, priming language, rational, semiotics, unconscious mind, Zero Harm

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