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Semiotics


Safety-1, Safety-2, Safety-3

December 27, 2025 by Prof. Robert Long 2 Comments

Safety-1, Safety-2, Safety-3 The idea that there are two safeties endorses a binary mindset that supposes that the second safety is radically different from the first. The general idea is that Safety-1 is a system that focuses only on what goes wrong, Safety-2 is a system that focuses on what goes … [Read more...] about Safety-1, Safety-2, Safety-3

Filed Under: Resilience, Robert Long, Safety Differently, Safety systems, Semiotics, Social Psychology of Risk, Wicked Problems Tagged With: safety 1, safety 2, semiotics

An Awesome Safety Motivator or Pure Evil?

December 27, 2025 by Admin 9 Comments

An Awesome Safety Motivator or Pure Evil? Safety Officers around the world have latched onto this piece of prose (below) for use in tool box talks and safety flyers, one describing it as “An awesome motivator to use when the crew needs a good pick me up”. The current manifestation of this, … [Read more...] about An Awesome Safety Motivator or Pure Evil?

Filed Under: Communication and Consultation, Humble Inquiry, Semiotics Tagged With: safety motivation, semiotics

How Semiotics Affects The Return To Work Process

December 15, 2025 by Admin 25 Comments

How Semiotics Affects The Return To Work Process A brilliant essay submitted as part of his study for the Graduate Diploma in the Psychology of Risk – by Hayden Collins – http://riskintelligent.com.au/ The Essay Question: What is the semiotics of the return to work industry? DOWNLOAD THE ESSAY: … [Read more...] about How Semiotics Affects The Return To Work Process

Filed Under: Semiotics, Social Psychology of Risk, Workers Compensation Tagged With: dehumanisation, Return to Work, semiotics

Stop the Train I Want to Get Off

December 7, 2025 by Prof. Robert Long 6 Comments

Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off

Filed Under: Risk Aversion, Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die, semiotics, sweden, vision zero, youtube

An Introduction to Semiotics and Risk

November 9, 2025 by Prof. Robert Long 4 Comments

An Introduction to Semiotics and Risk This video gives a brief introduction to semiotics and the unconscious in communication and decision making about risk. The video gives a visual and verbal overview of signs, signifiers, signified and significance, the foundation of semiotics. Through a study … [Read more...] about An Introduction to Semiotics and Risk

Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: semiotics

Semiotics and the Unconscious Messages We Send

October 24, 2025 by Admin 7 Comments

Semiotics and the Unconscious Messages We Send I’ve just returned from another mind blowing few days with Dr Rob Long, Craig Ashhurst and a great group of cohorts, as part of my studies for the Graduate Certificate in the Psychology of Risk. This unit was:  “Communicating and Consulting About … [Read more...] about Semiotics and the Unconscious Messages We Send

Filed Under: Communication and Consultation, Semiotics, Social Psychology of Risk Tagged With: semiotics, unconscious

Multimodality and Safety

August 25, 2025 by Prof. Robert Long Leave a Comment

One of the benefits of studying (and practicing) Social Semiotics is understanding the foundations of communication, learning and messaging. One would think that such knowledge and study would matter to Safety, apparently not. The language of ‘Social Semiotics’ was first introduced by Halliday … [Read more...] about Multimodality and Safety

Filed Under: Robert Long, Semiotics Tagged With: multimodality

Keep Discovering

August 20, 2025 by Prof. Robert Long 3 Comments

Keep Discovering This is the motto and tag line for Borealis, a creative European company that specializes in polyolefins and base chemicals (http://www.borealisgroup.com/). One of the things I love about Borealis is their semiotics. Let’s start with their main brand ‘keep discovering’. What a … [Read more...] about Keep Discovering

Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: borealis, discovering, nimblicity

Making Safety a Laughing Stock Again

August 16, 2025 by Prof. Robert Long 2 Comments

Just when you thought Safety couldn’t get more delusional and more out of touch with reality, we get this: Of course, this from the safety world that has no idea of semiotics, that supposes a punching fist on a brick wall is about care or a stiletto is the symbol for women and safety. Don’t … [Read more...] about Making Safety a Laughing Stock Again

Filed Under: Robert Long, Semiotics Tagged With: make safety great again

Why Do We Ignore Warning Signs-Sometimes With Tragic Results?

July 19, 2025 by Admin Leave a Comment

Why Do We Ignore Safety and Warning Signs - Sometimes With Tragic Results? We have all seen and had a chuckle at “Caution This Sign Has Sharp Edges” with the very fine print: “also, the bridge is out ahead”. We have devoted a whole page to stupid and pointless signs, the semiotics of which imply … [Read more...] about Why Do We Ignore Warning Signs-Sometimes With Tragic Results?

Filed Under: Risk Homeostasis, Safety Signs, Semiotics Tagged With: flood safety, risk homeostasis, Safety Signs, traffic hazards

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