Why Are Even More Dumb People Dying? Despite the popularity and much touted success of their video “Dumb Ways to Die” (nearly 80 million Youtube hits), Transport Safety Victoria have just released the latest safety statistics which unfortunately tell a different story: The latest incident … [Read more...] about More Dumb People Are Dying
dumb ways to die
Dumb Ways to Discourse, a Failed Approach in Safety
Dumb Ways to Discourse, a Failed Approach in Safety The Dumb Ways to Die campaign is a classic example of a failure to think about the trajectory of a goal and trajectory of a discourse. The Dumb Ways to Die campaign and it’s self-assessed success (based on hits on the Internet) demonstrate … [Read more...] about Dumb Ways to Discourse, a Failed Approach in Safety
Dumb Ways to Die Doesn’t Work
Dumb Ways to Die Doesn’t Work The latest release of statistics from ONRSR demonstrates that the Dumb Ways to Die Strategy (DWTDS) doesn’t work. Victoria has the highest number (p.10 of the report) of suspected suicides on its network despite being dwarfed by the size of the NSW rail … [Read more...] about Dumb Ways to Die Doesn’t Work
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ Worksafe ‘Pickled’ campaign is a classic example in the long … [Read more...] about Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
There is no ‘Dumb Way to Die’
The sad story of Wilson Gavin serves as a case study for the naivety and unethical focus of Safety. When one defines Safety as zero (http://visionzero.global/node/6) (the global mantra) as the absence of injuries, then whatever follows must be unethical. Zero ideology commands the safety … [Read more...] about There is no ‘Dumb Way to Die’
Stop the Train I Want to Get Off
Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off
When You Don’t Know About Safety Hire a Marketing Agency
When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency
Fun ways to die
Fun ways to die Following the "success" of the Metro Rail Video “Dumb Ways to Die” (which is now available as a game and iphone App! WTF??). It was inevitable that there would be parodies and spin offs. This is the latest “Fun ways to die” There is an "F bomb" at the end so turn sound down if at … [Read more...] about Fun ways to die
New Safety Video–Dumb Ways to Die
New Safety Video – Dumb Ways To Die STOP PRESS – you may be interested in this critical review of the video by Dr Rob Long - Dumb Ways to Measure effectiveness and this one by Marie Claire-Ross: https://safetyrisk.net/5-dumb-ways-communicate-train-safety/ This quirky little safety video “DUMB … [Read more...] about New Safety Video–Dumb Ways to Die
Not Dumb Luck–Melbourne Metro claims safety success
Not Dumb Luck – Melbourne Metro claims safety success When we last wrote about the Melbourne Metro Safety Video “Dumb ways to Die”, The comments revealed a safety community divided in their response. Some said it was cute, catchy and highly effective, some said it was too simplistic or … [Read more...] about Not Dumb Luck–Melbourne Metro claims safety success
