Dumb Ways to Die Doesn’t Work
The latest release of statistics from ONRSR demonstrates that the Dumb Ways to Die Strategy (DWTDS) doesn’t work. Victoria has the highest number (p.10 of the report) of suspected suicides on its network despite … Read the rest
Is using humour in safety a method to handle and think about things we are uncomfortable with or does using humour simply help us ignore the real issues?.
Update: Media and marketing commentators Mumbrella report similar findings to Rob Long …
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Stop the Train I Want to Get Off
I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who … Read the rest
When You Don’t Know About Safety Hire a Marketing Agency
It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) … Read the rest
Why Are Even More Dumb People Dying?
Despite the popularity and much touted success of their video “Dumb Ways to Die” (nearly 80 million Youtube hits), Transport Safety Victoria have just released the latest safety statistics which unfortunately tell a … Read the rest