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dumb ways to die

Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You

August 29, 2020 by Dr Rob Long 3 Comments

Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ Worksafe ‘Pickled’ campaign is a classic example in the long … [Read more...] about Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You

Filed Under: Robert Long Tagged With: dumb ways to die, hazardman, mums for safety, pickled

There is no ‘Dumb Way to Die’

January 18, 2020 by Dr Rob Long 12 Comments

The sad story of Wilson Gavin serves as a case study for the naivety and unethical focus of Safety.  When one defines Safety as zero (http://visionzero.global/node/6) (the global mantra) as the absence of injuries, then whatever follows must be unethical. Zero ideology commands the safety … [Read more...] about There is no ‘Dumb Way to Die’

Filed Under: Ethics, Mental health, Robert Long Tagged With: dumb ways to die, wilson gavin

Dumb Ways to Die Doesn’t Work

October 26, 2017 by Dr Rob Long Leave a Comment

Dumb Ways to Die Doesn’t Work The latest release of statistics from ONRSR demonstrates that the Dumb Ways to Die Strategy (DWTDS) doesn’t work. Victoria has the highest number (p.10 of the report) of suspected suicides on its network despite being dwarfed by the size of the NSW rail … [Read more...] about Dumb Ways to Die Doesn’t Work

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die

Stop the Train I Want to Get Off

September 19, 2015 by Dr Rob Long 6 Comments

Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off

Filed Under: Risk Aversion, Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die, semiotics, sweden, vision zero, youtube

When You Don’t Know About Safety Hire a Marketing Agency

October 27, 2014 by Dr Rob Long 1 Comment

When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency

Filed Under: Robert Long, Simplistic Safety Tagged With: dumb ways to die, hazardman, marketing safety

More Dumb People Are Dying

May 3, 2014 by Dr Rob Long 1 Comment

Why Are Even More Dumb People Dying? Despite the popularity and much touted success of their video “Dumb Ways to Die” (nearly 80 million Youtube hits), Transport Safety Victoria have just released the latest safety statistics which unfortunately tell a different story: The latest incident … [Read more...] about More Dumb People Are Dying

Filed Under: Robert Long Tagged With: dumb ways to die, dying

Dumb Ways to Discourse, a Failed Approach in Safety

April 9, 2014 by Dr Rob Long 1 Comment

Dumb Ways to Discourse, a Failed Approach in Safety Guest post by Dr Rob Long from www.humandymensions.com Quote from the article: have a look at some very young children realistically mimicking the campaign (with over a million hits) and see if this doesn’t bother you particularly: a child … [Read more...] about Dumb Ways to Discourse, a Failed Approach in Safety

Filed Under: Robert Long, Safety Videos, Semiotics, Social Psychology of Risk Tagged With: discourse, dumb ways to die, Safety

Fun ways to die

December 2, 2013 by Dr Rob Long 6 Comments

Fun ways to die Following the "success" of the Metro Rail Video “Dumb Ways to Die” (which is now available as a game and iphone App! WTF??). It was inevitable that there would be parodies and spin offs. This is the latest “Fun ways to die” There is an "F bomb" at the end so turn sound down if at … [Read more...] about Fun ways to die

Filed Under: Safety Videos Tagged With: dumb ways to die, fun ways to die

New Safety Video–Dumb Ways to Die

November 22, 2013 by Dr Rob Long 14 Comments

New Safety Video – Dumb Ways To Die STOP PRESS – you may be interested in this critical review of the video by Dr Rob Long - Dumb Ways to Measure effectiveness and this one by Marie Claire-Ross: https://safetyrisk.net/5-dumb-ways-communicate-train-safety/ This quirky little safety video “DUMB … [Read more...] about New Safety Video–Dumb Ways to Die

Filed Under: Safety Training, Safety Videos Tagged With: dumb ways to die, Safety Humour, safety videos

Not Dumb Luck–Melbourne Metro claims safety success

February 14, 2013 by Admin 1 Comment

Not Dumb Luck – Melbourne Metro claims safety success   When we last wrote about the Melbourne Metro Safety Video “Dumb ways to Die”, The comments revealed a safety community divided in their response. Some said it was cute, catchy and highly effective, some said it was too simplistic or … [Read more...] about Not Dumb Luck–Melbourne Metro claims safety success

Filed Under: Safety Videos Tagged With: dumb ways to die, safety video

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Introduction to SPOR – FREE!!

Psychosocial Safety and Mental Health Series

ISO 45003 and What it Cannot Do

The KISS of Death in Safety

Behavioural Safety is NOT a Foundation for Tackling Psychosocial and Mental Health

The Worst Approach to Psychosocial Problems is an Attitude of ‘Fixing’

The Language of ‘Hazards’ and Psychosocial, Mental Health

Welcome to the Nightmare, Safety Creates its Own Minefield (as usual)

No Good Reason to Follow Reason

The Moral Harm of the Zero Cult

Toxic Positivity in Safety Doesn’t Help Anyone

Safety, Ethics, SPoR and How to Foster the Abuse of Power

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WHAT IS PSYCHOLOGICAL SAFETY?

What is Psychological Safety at Work?


WHAT IS PSYCHOSOCIAL SAFETY