Dumbs for Safety

There’s nothing quite like a safety campaign that doesn’t consider what it communicates unconsciously through semiotics and messaging. This is classically displayed in the Mums for Safety campaign . It doesn’t matter how you ‘spin’ the framing and priming of… Read the rest

Gendered Safety

Gendered Safety I learned this week of the Mum’s for Safety campaign (Lend Lease Mums For Safety). Just when I thought safety could get no more stupid we now section off part of the population and deem Mums ‘the voice… Read the rest