There’s nothing quite like a safety campaign that doesn’t consider what it communicates unconsciously through semiotics and messaging. This is classically displayed in the Mums for Safety campaign . It doesn’t matter how you ‘spin’ the framing and priming of this campaign its message promotes the … [Read more...] about Dumbs for Safety
mums for safety
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ Worksafe ‘Pickled’ campaign is a classic example in the long … [Read more...] about Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
Gendered Safety
Gendered Safety I learned this week of the Mum’s for Safety campaign (Lend Lease Mums For Safety). Just when I thought safety could get no more stupid we now section off part of the population and deem Mums ‘the voice of reason and the one who knows best’. How do organisations get away with such … [Read more...] about Gendered Safety
