Humanising Safety and Embracing Real Risk
It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ … Learn more >>>>>
There’s nothing quite like a safety campaign that doesn’t consider what it communicates unconsciously through semiotics and messaging. This is classically displayed in the Mums for Safety campaign . It doesn’t matter how you ‘spin’ the framing and priming of this campaign its message promotes … Learn more >>>>>
I learned this week of the Mum’s for Safety campaign (Lend Lease Mums For Safety).
Just when I thought safety could get no more stupid we now section off part of the population and deem Mums ‘the voice of reason and the one who knows best’. … Learn more >>>>>
