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mums for safety

Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You

August 29, 2020 by Dr Rob Long 3 Comments

Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ Worksafe ‘Pickled’ campaign is a classic example in the long … [Read more...] about Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You

Filed Under: Robert Long Tagged With: dumb ways to die, hazardman, mums for safety, pickled

Dumbs for Safety

August 16, 2019 by Dr Rob Long 36 Comments

There’s nothing quite like a safety campaign that doesn’t consider what it communicates unconsciously through semiotics and messaging. This is classically displayed in the Mums for Safety campaign . It doesn’t matter how you ‘spin’ the framing and priming of this campaign its message promotes the … [Read more...] about Dumbs for Safety

Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: mums for safety

Gendered Safety

May 26, 2019 by Dr Rob Long 12 Comments

Gendered Safety I learned this week of the Mum’s for Safety campaign (Lend Lease Mums For Safety). Just when I thought safety could get no more stupid we now section off part of the population and deem Mums ‘the voice of reason and the one who knows best’. How do organisations get away with such … [Read more...] about Gendered Safety

Filed Under: Robert Long Tagged With: gender bias, mums for safety

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What is Psychological Safety at Work?