The Medium is The Message We’ve known for over 50 years that the Medium is the Message . It matters how you transport the message as much as what message it is which you wish to transport. And if the medium contradicts the message, it’s the message of the medium that sticks not the text of the … [Read more...] about The Medium is The Message
pickled
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ Worksafe ‘Pickled’ campaign is a classic example in the long … [Read more...] about Eat Your Veggies Little Timmy, This Safety Asparagus is Good for You
Safety Pickled–Or Safety Dills?
Safety Pickled–Or Safety Dills? Over 6 years ago we introduced the concept of the Safety Potato (read more Here). The ardent safety crusader, Barry Spud, the “Spud Head” represented the archetype of traditional safety. One becomes a ‘spud head’ when one perpetuates risk and safety mythology, … [Read more...] about Safety Pickled–Or Safety Dills?
