Humanising Safety and Embracing Real Risk
We’ve known for over 50 years that the Medium is the Message . It matters how you transport the message as much as what message it is which you wish to transport. And if the medium contradicts the message, it’s … Learn more >>>>>
It’s no longer amazing, when Safety doesn’t know what to do it comes up with some crazy PR shlock to feed to the masses or some weird way to pickle safety. The NZ … Learn more >>>>>
Over 6 years ago we introduced the concept of the Safety Potato (read more Here). The ardent safety crusader, Barry Spud, the “Spud Head” represented the archetype of traditional safety. One becomes a ‘spud head’ when one perpetuates risk and safety mythology, … Learn more >>>>>
