How to write your own safety slogans

Safety Slogans:  How to Write Your Own Safety Slogans



image.pngSafety slogans have been proven to increase safety in the workplace.  In a quick glance, an employee can read a slogan, and a simple slogan is really easy to remember.  These two factors can increase your numbers quickly and easily, however, existing slogans can become dry, boring and ineffective over time.  Of course, there are always new safety slogans developed every year, but what can you do if new slogans or existing slogans do not fit or no longer fit your workplace safety goals?

Often, writing your own slogans can increase the effectiveness of your safety slogan.  A slogan written by your company for your company reflects your individual goals, and a slogan specifically written by you or your staff (for free!) can appeal more to your workers.

In fact, your employees can often write a more effective and better received slogan than a stranger.  Giving the employees some safety writing guidelines and holding a competition may be a great way to harness employee creativity.  Also, introducing a slogan written by a peer to other employees may increase employee interest and safety awareness.  So, hold a competition, have fun, and see where the results may lead.

Whether you are writing the slogan yourself or holding an employee competition, here are a few guidelines for writing an individualized safety slogan:

  • Keep it short:  The most effective slogans are quick reads.  For example, stating rules like “Helmets must be worn at all times in the safety zone” can be shortened to an effective statement “Head Gear Saves Lives.”  Short, sweet, and to the point, the effective statement gets the point across as quickly as possible.
  • Keep it simple:  In the same lines, the more simple the slogan, the more effective the message.  A simple message grabs a busy employee’s attention more quickly and easily than an in depth slogan with advanced phrases.  As an example, we can simplify a deep slogan idea “Maintain Your Vision, Utilize Eye Protection” to “Don’t Go Blind, Wear Goggles.”
  • Be funny:  A funny message garners a lot of attention, so consider the humor in safety.  Safety pictures can offer inspiration for safety slogans.  Look online for funny safety images, and think about ways to make safety ideas funny.  A recent video that depicted a man making a bomb which caused an early explosion could prompt you to write, “Chemical Safety:  Keep All Ten Fingers and Toes.”
  • Have fun:  Playing with words and expressions can also be humorous.  A word-play can be as simple as: “Three Point Shot: Your Ladder is Safer With Three Points of Contact.”


The effectiveness of safety slogans can be linked to a few key ideas.  Keeping slogans short, simple, funny and fun can encourage your employees to read and enjoy the safety slogans, making the slogans a great source of quick and effective safety communication.

Barry Spud

Barry Spud

Safety Crusader, Zero Harm Zealot and Compliance Controller at Everything Safety
Barry Spud

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Barry Spud
What is a Safety Spud? Lets look at a few more spud head activities in risk and safety: 1. Coming on to site saying there is a safety issue when in fact there’s no such thing, it’s a political issue. 2. ‘Falling apart’ when people make choices that we think are stupid because they won’t do as we ‘tell’ them. Then we put on the angry face and think that overpowering others creates ownership. 3. Putting on the zero harm face, presenting statistics, knowing it has nothing to do with culture, risk or safety. 4. Putting on the superman (hazardman) suit and pretending to be the saviour of everything, this is good spud head cynic stuff. 5. Thinking that everyone else is a spud head except me. 6. Thinking there’s such a thing as ‘common’ sense and using such mythology to blame and label others. 7. Accepting safety policies and processes that dehumanize others. 8. Blaming, ego-seeking, grandstanding and territory protecting behind the mask of safety. 9. Thinking that risk and safety is simple when in fact it is a wicked problem. Denying complexity and putting your spud head in the sand. 10. Continually repeating the nonsense language and discourse of risk aversion that misdirect people about risk, safety, learning and imagination.

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