Slogan Power

Many people underestimate the power of slogans because they function like metaphors and in many ways are hidden in language. It is impossible for humans to communicate without using either. The rhythmic power of slogans and the mis-directive power of… Read the rest

When Slogans Don’t Work

One of the many slogans that have been circulated about during the Covid-19 crisis is: ‘we’re all in this together’. In an interesting take on this slogan (https://www.smh.com.au/culture/celebrity/no-we-re-not-all-in-this-together-20200505-p54q0p.html) we learn much about the power of slogans themselves and the ideology… Read the rest

Safety Acronym

Enacting Safety? Thanks to Rob Long for this SAFETY reverse acronym (backronym). Compare this to some of the more traditional ones below and it’s no wonder they say that safety is 30 years behind other disciplines…..      Image source:… Read the rest