The rhythmic power of slogans and the mis-directive power of metaphors are a central vehicle for communicating. How strange, because … Learn more >>>>>
We live by myths and metaphors and some of the myths and metaphors we use in risk are unhelpful. We construct guiding principles that we live by (myths-symbols) and express those myth-symbols in metaphors we use to explain what we believe. These metaphors (Lakhoff and Johnson) then become the way … Learn more >>>>>
All humans select metaphors and metonymies to form coherent systems in terms of which they conceptualize experience. In safety the predominant grammar is mechanistic anchored to Science, Technology, Engineering and Maths (STEM). Even if one claims in safety some source in social science contrasted to STEM the language chosen … Learn more >>>>>
We all use metaphors in how we speak and communicate to each other. Metaphor is poetic language that requires imagination to understand how a bridge is created for understanding. A metaphor is a mechanism that uses an image to convey meaning about something else (https://en.wikipedia.org/wiki/Metaphor ).
Essentially a … Learn more >>>>>
Zero Harm, Santa Claus and Other Such Myths
It’s beginning to look at lot like….. well you know the song. It’s that time of the year where you can’t take a trip to the shopping centre (mall) without the sounds of carols and other Christmas songs dominating the airwaves. It’s … Learn more >>>>>