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Zero Harm

Safety as Avoidance

November 16, 2025 by Prof. Robert Long 26 Comments

Safety as Avoidance The language of ‘error’ is unhelpful when it comes to understanding human judgment and decision making. One can assemble pyramids of ‘unsafe acts’ and ‘unsafe conditions’, fault trees of ‘active and latent failures’, maps of ‘violations’, ‘slips’ and ‘missed barriers’, sets of … [Read more...] about Safety as Avoidance

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk, Zero Harm Tagged With: avoid injuries, avoidance, Bradley Curve, duPont, Safety, Zero Harm

Supernatural Safety

October 30, 2025 by Prof. Robert Long 14 Comments

Supernatural Safety Talking about the supernatural is not in vogue these days. The membership of the church is in rapid decline, there’s no longer ‘scripture’ in schools and the history of unethical behaviour by the clergy has put religion ‘on the nose’. So there’s not much talk of miracles, … [Read more...] about Supernatural Safety

Filed Under: Robert Long, Zero Harm Tagged With: rob long, Safety, Safety Culture, Zero Harm

Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do?

September 11, 2025 by Prof. Robert Long 13 Comments

Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do? I was sent a rather sickening poster this today, another one of those pithy senseless aphorisms that now populate Linkedin. The poster read: ‘The person who choses safety is a person of conviction, character and caring’. This … [Read more...] about Why Have Some Freedom in Safety When a Dose of Fear and Guilt Will Do?

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Zero Harm Tagged With: fear, freedom, guilt, Safety, Zero Harm

The Repression of Uncertainty

August 9, 2025 by Prof. Robert Long 2 Comments

The Repression of Uncertainty The belief is that the solution to every safety problem must be a rational systems process, hence the ever growing overload of paperwork in the workspace driving new cultural problems of ‘tick and flick’, overconfidence and ‘dumb down’ thinking. The most common words … [Read more...] about The Repression of Uncertainty

Filed Under: ALARP, Robert Long, Safety Leadership, Social Psychology of Risk, Wicked Problems, Zero Harm Tagged With: compliance, controls, heuristics, paperwork, repression, rules, Safety Talk, uncertainty, Zero Harm

The Ethics of Safety

July 31, 2025 by Prof. Robert Long 5 Comments

A very popular article by Dr Rob Long from the recent past: The Ethics of Safety Quote: The key to the effectiveness of an ethic in safety is the humanization of others and the building of relationships. It is strange that the vice of intolerance is advocated in the workplace but we would never … [Read more...] about The Ethics of Safety

Filed Under: Positive Safety Stuff, Robert Long, Safety Leadership, Simplistic Safety, Social Psychology of Risk, Zero Harm Tagged With: corruption, ethics, safety culture, Zero Harm

Absolute Shocker of the Week

June 15, 2025 by Prof. Robert Long 11 Comments

Absolute Shocker of the Week Guest Post By Dr Rob Long – see more of his articles HERE Isn’t it amazing how people in the safety profession think it is wonderful to parade photo-shopped images of people being illogical, irrational and nonsensical? It primes the population with the idea that … [Read more...] about Absolute Shocker of the Week

Filed Under: Robert Long, Safety Photos, Safety Pictures, Zero Harm Tagged With: absolute shocker, safety photos, Safety Pictures, shocker of the week, Zero Harm

If you truly believe in zero it will happen

May 6, 2025 by Prof. Robert Long 10 Comments

If you truly believe in zero it will happen - Safety as Faith Healing Guest post by Dr Rob Long  The logic of faith healing is quite simple: believe in something and if you truly believe and believe enough it will happen. If it doesn’t happen then you don’t believe enough - a wonderful get out … [Read more...] about If you truly believe in zero it will happen

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: faith, Safety, Zero Harm

Risk, Safety and Fundamental Attribution Error

April 4, 2025 by Prof. Robert Long Leave a Comment

Risk, Safety and Fundamental Attribution Error What do they say about damn lies and statistics? Well, maybe safety hasn’t heard about that one, nor it seems has the CFMEU or ACT Regulator. Recently the Secretary of the CFMEU trotted out yet again the statistic that the ACT Building and Construction … [Read more...] about Risk, Safety and Fundamental Attribution Error

Filed Under: Human Error, Robert Long, Safety Statistics, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: fundamental attribution error, getting home safely, risk, Safety, Zero Harm

Snap, Crackle, Pop. That’s the Sound we Love to Hear

March 23, 2025 by Prof. Robert Long Leave a Comment

Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the … [Read more...] about Snap, Crackle, Pop. That’s the Sound we Love to Hear

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Wicked Problems, Zero Harm Tagged With: risk makes sense, safety professional, slogans, Zero Harm

Santa, Myths and Regulators.

March 14, 2025 by Prof. Robert Long Leave a Comment

Santa, Myths and Regulators. I was at a building site yesterday and up pulled a ute full of cases of beer, gifts for loyal and faithful service. A few weeks ago the same company hired a cruise boat for a Christmas party complete with endless alcohol and strippers as a way of saying thanks to the … [Read more...] about Santa, Myths and Regulators.

Filed Under: Robert Long, Semiotics, Zero Harm Tagged With: myths, regulations, Safety, santa, Zero Harm

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