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Zero Harm

Absolute Shocker of the Week

June 15, 2025 by Dr Rob Long 11 Comments

Absolute Shocker of the Week Guest Post By Dr Rob Long – see more of his articles HERE Isn’t it amazing how people in the safety profession think it is wonderful to parade photo-shopped images of people being illogical, irrational and nonsensical? It primes the population with the idea that … [Read more...] about Absolute Shocker of the Week

Filed Under: Robert Long, Safety Photos, Safety Pictures, Zero Harm Tagged With: absolute shocker, safety photos, Safety Pictures, shocker of the week, Zero Harm

If you truly believe in zero it will happen

May 6, 2025 by Dr Rob Long 10 Comments

If you truly believe in zero it will happen - Safety as Faith Healing Guest post by Dr Rob Long  The logic of faith healing is quite simple: believe in something and if you truly believe and believe enough it will happen. If it doesn’t happen then you don’t believe enough - a wonderful get out … [Read more...] about If you truly believe in zero it will happen

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: faith, Safety, Zero Harm

Risk, Safety and Fundamental Attribution Error

April 4, 2025 by Dr Rob Long Leave a Comment

Risk, Safety and Fundamental Attribution Error What do they say about damn lies and statistics? Well, maybe safety hasn’t heard about that one, nor it seems has the CFMEU or ACT Regulator. Recently the Secretary of the CFMEU trotted out yet again the statistic that the ACT Building and Construction … [Read more...] about Risk, Safety and Fundamental Attribution Error

Filed Under: Human Error, Robert Long, Safety Statistics, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: fundamental attribution error, getting home safely, risk, Safety, Zero Harm

Snap, Crackle, Pop. That’s the Sound we Love to Hear

March 23, 2025 by Dr Rob Long Leave a Comment

Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the … [Read more...] about Snap, Crackle, Pop. That’s the Sound we Love to Hear

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Wicked Problems, Zero Harm Tagged With: risk makes sense, safety professional, slogans, Zero Harm

Santa, Myths and Regulators.

March 14, 2025 by Dr Rob Long Leave a Comment

Santa, Myths and Regulators. I was at a building site yesterday and up pulled a ute full of cases of beer, gifts for loyal and faithful service. A few weeks ago the same company hired a cruise boat for a Christmas party complete with endless alcohol and strippers as a way of saying thanks to the … [Read more...] about Santa, Myths and Regulators.

Filed Under: Robert Long, Semiotics, Zero Harm Tagged With: myths, regulations, Safety, santa, Zero Harm

Subjecting and Objecting About Risk

March 7, 2025 by Dr Rob Long 6 Comments

Subjecting and Objecting About Risk Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT I read with amusement the constant projection of safety activities as objective. This is one of the great myths of behaviourism (and … [Read more...] about Subjecting and Objecting About Risk

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: BBS, duPont, human fallibility, objective, risk, subjective, Zero Harm

Sexy Curves and the Paradox of Risk

March 2, 2025 by Dr Rob Long 6 Comments

Sexy Curves and the Paradox of Risk Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT One of the modern myths of mechanistic safety is that injury rates have been coming down for the last 100 years. Presenters love to parade the … [Read more...] about Sexy Curves and the Paradox of Risk

Filed Under: Robert Long, Safe Sex, Safety Statistics, Zero Harm Tagged With: harm, injury rates, mental illness, natural instincts, paradox of risk, Zero Harm

Military Metaphors in Safety

February 8, 2025 by Dr Rob Long 47 Comments

Military Metaphors in Safety Check out Rob’s new book: Following-Leading in Risk Weick (1979) tells us that organizing is ‘a consensually validated grammar for reducing equivocality by means of sensible interlocking behaviours’. Wow, what a definition and so much jammed into that definition. What … [Read more...] about Military Metaphors in Safety

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: dissonence, metaphors, military, risk, rules, taleb, weick, Zero Harm

Shopping for Safety

January 29, 2025 by Dr Rob Long 10 Comments

The bell on the door buzzed as I entered the shop, a large emporium with worn cedar shelves signifying construction in the last century. I loved the smell of these old shops with dusty stock on the shelves that hadn’t moved for years, some with old price tags in pounds, shillings and pence. The old … [Read more...] about Shopping for Safety

Filed Under: Communication and Consultation, Robert Long, Safety Satire, Social Psychology of Risk Tagged With: Heinrich’s pyramid, people and safety, Zero Harm

How is the unconscious in communication critical for understanding and managing risk?

December 28, 2024 by Admin 9 Comments

How is the unconscious in communication critical for understanding and managing risk? This is a great piece by Hayden Collins, submitted as part of his study for the Graduate Certificate in the Psychology of Risk and reprinted here with his permission:   It’s a misconception that … [Read more...] about How is the unconscious in communication critical for understanding and managing risk?

Filed Under: Communication and Consultation, critical thinking, Semiotics, Social Psychology of Risk Tagged With: color, priming language, rational, semiotics, unconscious mind, Zero Harm

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