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Anxiety and Fear Professionals

December 15, 2025 by Prof. Robert Long 7 Comments

“When the water starts boiling it is foolish to turn off the heat.” - Nelson Mandela.  Another great article by Dr Robert Long to stir the pot! – If you liked this article then you should read the whole series: CLICK HERE. Thanks to James Parkinson from www.safety-consultant.com.au for … [Read more...] about Anxiety and Fear Professionals

Filed Under: Robert Long, Social Psychology of Risk Tagged With: anxiety, fear, safety experts, safety professional, safety professionals, safety slogan

Critical Safety Reflection or thinking about stuff

August 28, 2025 by George Robotham Leave a Comment

Critical Safety Reflection or thinking about stuff By the late George Robotham  This brief article was prompted by an excellent paper in the Central Alberta Well Services Corporation, Safety Newsletter, Vol2, Issue 6 by Mark Sanborn, www.marksanborn.com  titled “Think like a leader and lead like a … [Read more...] about Critical Safety Reflection or thinking about stuff

Filed Under: critical thinking, George Robotham, Safety Leadership Tagged With: learning, safety reflection, safety slogan, Safety Talk, safety tips

Safety and Risk Professionalisation

August 9, 2025 by Prof. Robert Long 2 Comments

Following on from the popular and somewhat divisive article “Arrogant Safety Professionals Take Note” Dr Robert Long Takes a look at the problems associated with Professionalisation of the Safety and Risk Function particularly where the accepted characteristics of Professionals do not align well … [Read more...] about Safety and Risk Professionalisation

Filed Under: Robert Long Tagged With: Safety Professional, safety slogan

Swimming Up Stream and the SWMS Dilemma

February 20, 2025 by Prof. Robert Long 4 Comments

  Refer also to: The Arse-Covering Myth Swimming Up Stream and the Safe Work Method Statement Dilemma I was with an organisation this week that was being inspected by the regulator. The regulator had the unenviable task of assessing whether this organisation was appropriately managing … [Read more...] about Swimming Up Stream and the SWMS Dilemma

Filed Under: Robert Long, Work Method Statements Tagged With: JHA, job hazard analysis, job safety analysis, JSA, Safe work method statement, safety documentation, safety slogan, swms, work method statement

It’s Not a Secret, We Just Don’t Talk About It

January 11, 2025 by Prof. Robert Long 2 Comments

Another VERY interesting article by Dr Robert Long about choosing your words, slogans and messages with great care. I was only reading last night about the “elephant in the room” idiom!. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out … [Read more...] about It’s Not a Secret, We Just Don’t Talk About It

Filed Under: Robert Long Tagged With: safety culture, safety slogan, Safety Talk

Silences in Safety

December 21, 2024 by Prof. Robert Long 2 Comments

With the subtlety sledgehammer, Dr Rob Long knocks the unattainable, meaningless ideas and slogans like “Zero Harm” and “Safety First” right on the noggin! Read more of his articles here “Cultures that strategically know their silences are more sophisticated than cultures that fill the airwaves … [Read more...] about Silences in Safety

Filed Under: Robert Long, Safety Culture Silences, Safety Leadership, Zero Harm Tagged With: language, negative messages, safety culture, safety slogan, silence in safety, Zero Harm

My Target Goal is Zero Death

November 14, 2024 by Prof. Robert Long Leave a Comment

My Target Goal is Zero Death Currently luvin’ the work of Dr Robert Long and have read his book “Risk Makes Sense” over and over. Just came across a recent post on his blog which puts the absurdity of ZERO HARM goals in perspective we can all understand. While ever we are breathing we can than … [Read more...] about My Target Goal is Zero Death

Filed Under: Robert Long, Zero Harm Tagged With: goal, safety slogan, zero death, Zero Harm

The 5 B’s of Safety Conversion

May 27, 2024 by Prof. Robert Long 3 Comments

When one looks at the safety industry and safety orthodoxy in general it seems to conform to five basic approaches to the psychology of conversion. Psychology of conversion? Yes, most people in safety are as much in the evangelical conversion business as Hillsong. Mostly, the conversion desired is … [Read more...] about The 5 B’s of Safety Conversion

Filed Under: Robert Long, Safety Leadership, Wicked Problems Tagged With: behaviour based safety, Change Management, paperwork, safety conversion, Safety Culture, safety industry, safety slogan

Olympic Goals and Zero Harm

May 18, 2024 by Prof. Robert Long 7 Comments

It's not long and the Paris Olympics will be upon us. Once again comparisons will be made between countries, performance and recognition all on the basis of a prized gold medal. I wonder if any Olympic athlete or coach sets perfection as their goal? Or, do they set goals of achievement, risk, … [Read more...] about Olympic Goals and Zero Harm

Filed Under: Robert Long, Zero Harm Tagged With: achievable goals, athletes, Olympics, safety slogan, smart goals, Sport Safety, Zero Harm

Understanding the Cost of Injury

May 10, 2024 by Prof. Robert Long 1 Comment

Latest article by Dr Robert Long, covering the real consequences of injury. Again, no apologies to the Zero Harm fans! If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES SENSE” Understanding Injury Cost and Flow … [Read more...] about Understanding the Cost of Injury

Filed Under: Robert Long Tagged With: cost of injury, Insurance, medication, safety slogan, workcover, workers comp, Workers Compensation

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