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safety slogan

Swimming Up Stream and the SWMS Dilemma

February 20, 2025 by Dr Rob Long 4 Comments

  Refer also to: The Arse-Covering Myth Swimming Up Stream and the Safe Work Method Statement Dilemma I was with an organisation this week that was being inspected by the regulator. The regulator had the unenviable task of assessing whether this organisation was appropriately managing … [Read more...] about Swimming Up Stream and the SWMS Dilemma

Filed Under: Robert Long, Work Method Statements Tagged With: JHA, job hazard analysis, job safety analysis, JSA, Safe work method statement, safety documentation, safety slogan, swms, work method statement

It’s Not a Secret, We Just Don’t Talk About It

January 11, 2025 by Dr Rob Long 2 Comments

Another VERY interesting article by Dr Robert Long about choosing your words, slogans and messages with great care. I was only reading last night about the “elephant in the room” idiom!. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out … [Read more...] about It’s Not a Secret, We Just Don’t Talk About It

Filed Under: Robert Long Tagged With: safety culture, safety slogan, Safety Talk

Silences in Safety

December 21, 2024 by Dr Rob Long 2 Comments

With the subtlety sledgehammer, Dr Rob Long knocks the unattainable, meaningless ideas and slogans like “Zero Harm” and “Safety First” right on the noggin! Read more of his articles here “Cultures that strategically know their silences are more sophisticated than cultures that fill the airwaves … [Read more...] about Silences in Safety

Filed Under: Robert Long, Safety Culture Silences, Safety Leadership, Zero Harm Tagged With: language, negative messages, safety culture, safety slogan, silence in safety, Zero Harm

My Target Goal is Zero Death

November 14, 2024 by Dr Rob Long Leave a Comment

My Target Goal is Zero Death Currently luvin’ the work of Dr Robert Long and have read his book “Risk Makes Sense” over and over. Just came across a recent post on his blog which puts the absurdity of ZERO HARM goals in perspective we can all understand. While ever we are breathing we can than … [Read more...] about My Target Goal is Zero Death

Filed Under: Robert Long, Zero Harm Tagged With: goal, safety slogan, zero death, Zero Harm

The 5 B’s of Safety Conversion

May 27, 2024 by Dr Rob Long 3 Comments

When one looks at the safety industry and safety orthodoxy in general it seems to conform to five basic approaches to the psychology of conversion. Psychology of conversion? Yes, most people in safety are as much in the evangelical conversion business as Hillsong. Mostly, the conversion desired is … [Read more...] about The 5 B’s of Safety Conversion

Filed Under: Robert Long, Safety Leadership, Wicked Problems Tagged With: behaviour based safety, Change Management, paperwork, safety conversion, Safety Culture, safety industry, safety slogan

Olympic Goals and Zero Harm

May 18, 2024 by Dr Rob Long 7 Comments

It's not long and the Paris Olympics will be upon us. Once again comparisons will be made between countries, performance and recognition all on the basis of a prized gold medal. I wonder if any Olympic athlete or coach sets perfection as their goal? Or, do they set goals of achievement, risk, … [Read more...] about Olympic Goals and Zero Harm

Filed Under: Robert Long, Zero Harm Tagged With: achievable goals, athletes, Olympics, safety slogan, smart goals, Sport Safety, Zero Harm

Understanding the Cost of Injury

May 10, 2024 by Dr Rob Long 1 Comment

Latest article by Dr Robert Long, covering the real consequences of injury. Again, no apologies to the Zero Harm fans! If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES SENSE” Understanding Injury Cost and Flow … [Read more...] about Understanding the Cost of Injury

Filed Under: Robert Long Tagged With: cost of injury, Insurance, medication, safety slogan, workcover, workers comp, Workers Compensation

What Does Self Harm Teach us About Safety and Risk

December 16, 2023 by Dr Rob Long Leave a Comment

Another very interesting article by Dr Robert Long about the nonsense non-human goals, like Zero Harm, that CEOs set in safety and risk. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES SENSE” What Does Self … [Read more...] about What Does Self Harm Teach us About Safety and Risk

Filed Under: Robert Long, Zero Harm Tagged With: Personal Safety, Safe Behaviour, Safety, Safety Incentives, safety slogan, self harm, Zero Harm

A Guide to Psychosocial Safety Skills

October 30, 2023 by Dr Rob Long Leave a Comment

A Guide to Psychosocial Safety Skills We last published a short article on Psychosocial Safety by Dr Robert Long here: What is Psychosocial Safety. Rob has kindly given us permission to publish the entire guide. DOWNLOAD THE PAPER HERE: A Guide to Psychosocial Safety … [Read more...] about A Guide to Psychosocial Safety Skills

Filed Under: Psychosocial Safety, Robert Long, Safety Leadership Tagged With: behaviour based safety, Psychological Safety, Psychosocial Safety, Safety Culture, safety slogan

More Bricks and Mortar for the Amphitheatre of Denial

June 28, 2023 by Dr Rob Long Leave a Comment

Dr Long’s New book “REAL RISK – Human Discerning and Risk” is packed with interesting little stories and anecdotes, we published one the other day The South Korean Fan Death Mystery and it was a big hit. Another I enjoyed was this one about the Star Amphitheatre in Balmoral Sydney. It was built, at … [Read more...] about More Bricks and Mortar for the Amphitheatre of Denial

Filed Under: Robert Long, Zero Harm Tagged With: discerning risk, safety culture, safety slogan, Zero Harm

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