Humanising Safety and Embracing Real Risk
As long as what I do gets a safety outcome, it doesn’t matter what I do to get it. This is the declared philosophy of safety ‘ends justifies the means’ ideology. As long as the outcome is zero the means to get it doesn’t matter. … Learn more >>>>>
Every so often I get a call or visit from a GM of a global or National organization and we chat about research and latest trends in safety. Today was one of those days with a GM of the largest logistics company in Australia.
We … Learn more >>>>>
The term ‘mythology’ is not understood well and is associated with the idea of legend/fairy tale but that’s not its meaning. It is certainly not how myth is defined in social psychology. Mythology is really a set of beliefs supported by semiotics (symbol systems) and rituals that … Learn more >>>>>
One of the characteristics of safety marketing is the continual clutching at straws to motivate and move people towards safety. We see this in the endless campaigns for: pickles, Mums for Safety, Hazardman, meerkats, sexy sofie etc.. It seems anything … Learn more >>>>>
Here is a podcast on the 1% safer concept (https://www.safeopedia.com/one-percent-safer-through-vision-zero-and-marginal-gains/2/8831) and it provides a clear insight into the ideology of zero and 1%.
How fascinating this strained idea that there is a distinction between setting zero as a … Learn more >>>>>
