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1% safer


Only 50 Days to Perfection

June 16, 2024 by Prof. Robert Long 2 Comments

One of the wonderful delusions of the 1% safer con is the methodology of measurement. At the foundation of this con is the fundamental use of measurement metaphor and with it the delusion that safety can be measured. This mathematical methodology is of course nonsense, safety cannot be measured, … [Read more...] about Only 50 Days to Perfection

Filed Under: 1% safer, Linguistics, Robert Long Tagged With: measurement, metaphors

When I try to visit the 1% Safer website this is what I get?

June 16, 2024 by Admin 1 Comment

Should I "Accept risk and continue" or exit this page as recommended? :-D … [Read more...] about When I try to visit the 1% Safer website this is what I get?

Filed Under: 1% safer

We Are Our Brands and Branding in Safety

February 22, 2024 by Prof. Robert Long Leave a Comment

How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen … [Read more...] about We Are Our Brands and Branding in Safety

Filed Under: 1% safer, Robert Long, Semiotics Tagged With: safety brand

Critical Sources of Harm Ignored by Safety=Zero

November 22, 2023 by Prof. Robert Long 2 Comments

We heard today from Minister Rowland (Communications) about the extent and severity of online harm. We are also nearing the ‘zero event’ congress that promises progressive, diverse and extensive coverage of issues critical to safety. This is where the promise is to ‘Grab your popcorn and be ready … [Read more...] about Critical Sources of Harm Ignored by Safety=Zero

Filed Under: 1% safer, Robert Long, Vision Zero, Zero Harm Tagged With: esafety

Feel Good Safety and Un-Ethical Ego-Centrism

November 15, 2023 by Prof. Robert Long Leave a Comment

I see many promotions of safety events, podcasts and conferences and get astounded by the ego-centrism associated with such marketing. Rather than focus on critical ideas and methods (https://safetyrisk.net/book-launch-spor-and-semiotics-methods-to-tackle-risk/), the focus is on ego and what one … [Read more...] about Feel Good Safety and Un-Ethical Ego-Centrism

Filed Under: 1% safer, Robert Long Tagged With: ego, Ego-Centrism, marketing, safety event

Essential Elements for a Safety Strategy

June 28, 2023 by Prof. Robert Long Leave a Comment

Essential Elements for a Safety Strategy The place to start with any strategy is with ethos. Unless one knows the driving philosophy of the people and organisation (ontology), it is likely any strategy will just be much more than a pragmatic quest for more of the same. BTW, most strategies and … [Read more...] about Essential Elements for a Safety Strategy

Filed Under: 1% safer, Robert Long Tagged With: 1% safer, ethos, safety strategy

Identity, Regulation and Risk, It’s not Just Worksafe NZ

June 2, 2023 by Prof. Robert Long Leave a Comment

It is not surprising that Worksafe NZ struggles with identity  and funding. When the discourse of the regulator is articulated as pickles, meerkats, warriors and ‘spokes cats’ you have to wonder why it doesn’t focus on the basics (https://safetyrisk.net/skilled-conversations-in-risk-and-safety/ … [Read more...] about Identity, Regulation and Risk, It’s not Just Worksafe NZ

Filed Under: 1% safer, Robert Long Tagged With: safety regulator, worksafe nz

Programming for Safety, the Performance Myth

April 4, 2022 by Prof. Robert Long Leave a Comment

Programming for Safety, the Performance Myth The language of ‘performance’ in safety has over time, been decoupled from its real meaning. How humans ‘perform’ has been commandeered by behaviourism and scientism in safety by the meaningless pursuit of measurement. We see this typically in the … [Read more...] about Programming for Safety, the Performance Myth

Filed Under: 1% safer, Ethics, Robert Long Tagged With: 1% safer, complacency, fallibility, neuroscience, performance, safety differently, technique

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