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vision zero


Stop the Train I Want to Get Off

December 7, 2025 by Prof. Robert Long 6 Comments

Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off

Filed Under: Risk Aversion, Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die, semiotics, sweden, vision zero, youtube

Never Question the Zero Vision of Zero

July 6, 2025 by Prof. Robert Long Leave a Comment

The road toll is now at its highest for 15 years (https://www.abc.net.au/news/2025-06-23/road-death-toll-rises-to-15-year-high/105448142?) and what discourse has been common over that time in all state departments of road safety? Zero! Of course, zero is just a number, right? It’s just an … [Read more...] about Never Question the Zero Vision of Zero

Filed Under: Road Safety, Robert Long, Zero Harm Tagged With: vision zero

Zero is Meaningless

June 28, 2023 by Prof. Robert Long 10 Comments

If you’re ready for a laugh look at the latest missive from the zero vision mob – global Safety. As Covid-19 cases climb over 2 million globally and fatalities over 130,000 (https://www.worldometers.info/coronavirus/ ) out comes Safety with language of harm minimization. Yes, in the latest … [Read more...] about Zero is Meaningless

Filed Under: Robert Long, Zero Harm Tagged With: vision zero

Safety Sacraments and Rituals

June 28, 2023 by Prof. Robert Long 15 Comments

Safety Sacraments and Rituals As Australians approach the time of year most dense with symbolism (ANZAC and Easter), it may be helpful to ponder the nature, power and significance of symbols, sacraments and rituals in relation to the safety industry. After all, the safety industry is now imbued … [Read more...] about Safety Sacraments and Rituals

Filed Under: Robert Long, Zero Harm Tagged With: anzac, easter, rituals, vision zero

Ten Ways to Improve Safety

June 28, 2023 by Prof. Robert Long 6 Comments

Whenever the question arises about improving the safety industry it is amazing to see what is invisibly declared off limits. Lets have safety improvement as long as no sacred rites or safety lores are questioned. Lets tinker about the edges, change the brand of cosmetics and fixate on stasis. So as … [Read more...] about Ten Ways to Improve Safety

Filed Under: Robert Long Tagged With: Bok, ethics, STEM, vision zero

Zero Vision as Propaganda

June 27, 2023 by Prof. Robert Long Leave a Comment

Zero Vision as Propaganda Propaganda is the ideological manipulation of ideas to support and defend political interests. Ellul (1973, p. 61. ) states: ‘Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a … [Read more...] about Zero Vision as Propaganda

Filed Under: Robert Long, Zero Harm Tagged With: propaganda, vision zero, zero vision

SIA has a Bet ‘Each Way’ on Zero

June 27, 2023 by Prof. Robert Long Leave a Comment

SIA has a Bet ‘Each Way’ on Zero Following in the wake of the Vision Zero spectacle at the XXI World Congress on Safety and Health at Work 2017 the SIA decided to release a statement on Zero on 20 September 2017. The Statement is nothing short of simple spin-doctoring to ‘have a bet each way’ on … [Read more...] about SIA has a Bet ‘Each Way’ on Zero

Filed Under: Robert Long, Safety Leadership, Zero Harm Tagged With: sia, vision zero, zero

Zero Survey Update

June 24, 2023 by Prof. Robert Long 6 Comments

We first launched the Zero Survey 2 years ago and safety people have been steadily responding to it. You can respond here: https://spor.com.au/zero-vision-survey/ We reported findings of the survey after one day (https://safetyrisk.net/first-report-on-zero-survey/) and since then with more than … [Read more...] about Zero Survey Update

Filed Under: Robert Long, Zero Harm Tagged With: 1% safer, vision zero, zero vision

The Trajectory of Zero Vision

June 23, 2023 by Prof. Robert Long Leave a Comment

The Trajectory of Zero Vision We know that all goals are psychologically laden (Moscowitz and Grant , The Psychology of Goals) that is, when we set goals they often conceal psychological dynamics. Often we don’t know the trade-offs or by-products of goal setting until much later in the strategic … [Read more...] about The Trajectory of Zero Vision

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, trajectory, vision zero, Zero Harm, zero vision

Zero is not a Target or Vision, it’s a Language/Discourse

June 23, 2023 by Admin 5 Comments

Zero is not a Target or Vision, it’s a Language/Discourse Here is a podcast on the 1% safer concept (https://www.safeopedia.com/one-percent-safer-through-vision-zero-and-marginal-gains/2/8831) and it provides a clear insight into the ideology of zero and 1%. How fascinating this strained idea … [Read more...] about Zero is not a Target or Vision, it’s a Language/Discourse

Filed Under: Robert Long, Zero Harm Tagged With: 1% safer, vision zero

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