I haven't published a post like this one for a while but I found Peter’s story very compelling. I had a few thoughts when reading this......... I agree that we all need to speak out but, perhaps more importantly, I think that we need to do more ASKING OUT (yes I know what you are thinking right now … [Read more...] about Speaking Out
Road Safety
Dictating the Agenda, Is NOT Listening
In the world of desperation and not knowing what to do about safety, we get this: https://www.tac.vic.gov.au/about-the-tac/media-room/news-and-events/2025/new-tac-initiative-brings-road-safety-to-the-salon-chair One of the key foundations of effective counselling/listening is NOT to dictate … [Read more...] about Dictating the Agenda, Is NOT Listening
Never Question the Zero Vision of Zero
The road toll is now at its highest for 15 years (https://www.abc.net.au/news/2025-06-23/road-death-toll-rises-to-15-year-high/105448142?) and what discourse has been common over that time in all state departments of road safety? Zero! Of course, zero is just a number, right? It’s just an … [Read more...] about Never Question the Zero Vision of Zero
All Accidents Are NOT Preventable on Friday
There is possibly nothing as dumb as the repetition of the dumb slogan in safety: ‘all accidents are preventable’. Where ever you hear it, you know that the level of intelligence in living and being is infinity on the dumb scale. It seems no-one does dumb better than NSW Roads and Transport for … [Read more...] about All Accidents Are NOT Preventable on Friday
When The Goal is Zero, Make Sure You Don’t Address Anything Significant
Many traffic authorities and road transport groups continue to manufacture the delusions of zero harm (https://www.humandymensions.com/product/zero-the-great-safety-delusion/ ), none more so than Transport for NSW Toward Zero Campaign (https://towardszero.nsw.gov.au/). They have kept up this … [Read more...] about When The Goal is Zero, Make Sure You Don’t Address Anything Significant
What’s the Safety Idea, What’s the By-Product?
We see lots of ideas float around in Safety, many are just ‘thought bubbles’ with little consideration of design (affordances), human nature or by-products. Many of these ideas are packaged in semiotic strategies by well-meaning people with no expertise in semiotics. Then when things drive the … [Read more...] about What’s the Safety Idea, What’s the By-Product?
When Zero Doesn’t Work, Don’t Blame Zero
We read sadly about the continuing increase in the road toll across Australia (Deadliest six months on Australian roads since 2010 leaves industry demanding answers), despite all the billions of dollars in spending, road improvements and technological design. This year’s road toll is the highest in … [Read more...] about When Zero Doesn’t Work, Don’t Blame Zero
Keep Your Head In the Game
Keep Your Head In the Game By Phil La Duke After all the hoopla in the U.S. about the dangers of texting while driving, a new study has found yet another reason that people drive like fools. In a study released by the Erie Insurance Group 10% of all crashes were caused by “distracted” driver, … [Read more...] about Keep Your Head In the Game
Cameras, Concentration and a ‘Crock’ of Non-Safety
Latest article by Dr Robert Long with an interesting, everyday example of how some attempts to manage safety and achieve zero harm can be seriously detrimental. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES … [Read more...] about Cameras, Concentration and a ‘Crock’ of Non-Safety
Study Reveals an Unexpected Side Effect of Traffic Safety Messages
Interesting share from Brent Charlton. First Published Here: Science Alert Study Reveals an Unexpected Side Effect of Traffic Safety Messages CARLY CASSELLA - 24 APRIL 2022 Attention-grabbing signs that remind drivers of highway mortality can backfire in unexpected ways, according to a new … [Read more...] about Study Reveals an Unexpected Side Effect of Traffic Safety Messages