We see lots of ideas float around in Safety, many are just ‘thought bubbles’ with little consideration of design (affordances), human nature or by-products. Many of these ideas are packaged in semiotic strategies by well-meaning people with no expertise in semiotics. Then when things drive the … [Read more...] about What’s the Safety Idea, What’s the By-Product?
Road Safety
When Zero Doesn’t Work, Don’t Blame Zero
We read sadly about the continuing increase in the road toll across Australia (Deadliest six months on Australian roads since 2010 leaves industry demanding answers), despite all the billions of dollars in spending, road improvements and technological design. This year’s road toll is the highest in … [Read more...] about When Zero Doesn’t Work, Don’t Blame Zero
Keep Your Head In the Game
Keep Your Head In the Game By Phil La Duke After all the hoopla in the U.S. about the dangers of texting while driving, a new study has found yet another reason that people drive like fools. In a study released by the Erie Insurance Group 10% of all crashes were caused by “distracted” driver, … [Read more...] about Keep Your Head In the Game
Cameras, Concentration and a ‘Crock’ of Non-Safety
Latest article by Dr Robert Long with an interesting, everyday example of how some attempts to manage safety and achieve zero harm can be seriously detrimental. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES … [Read more...] about Cameras, Concentration and a ‘Crock’ of Non-Safety
Study Reveals an Unexpected Side Effect of Traffic Safety Messages
Interesting share from Brent Charlton. First Published Here: Science Alert Study Reveals an Unexpected Side Effect of Traffic Safety Messages CARLY CASSELLA - 24 APRIL 2022 Attention-grabbing signs that remind drivers of highway mortality can backfire in unexpected ways, according to a new … [Read more...] about Study Reveals an Unexpected Side Effect of Traffic Safety Messages
A creative safety initiative but beware of the by-products
A creative safety initiative but beware of the by-products Video of this “life saving” road safety initiative by Samsung has gone viral on Youtube. I can understand that, its a pretty cool idea. However, the number of hits on Youtube or the use of technology to provide a relatively simple … [Read more...] about A creative safety initiative but beware of the by-products
Desensitisation–the by-product of ill-conceived safety initiatives
Desensitization – the by-product of ill-conceived safety initiatives As Gerald Wilde puts it in “Target Risk 3”: “Also, they may simply have been blinded by their zeal to do something quick and easy for safety – and thus doing nothing for it.” Just like many years ago we learned to ignore the … [Read more...] about Desensitisation–the by-product of ill-conceived safety initiatives
Models From Social Sensemaking
Models From Social Sensemaking First published here In this piece I introduce you to two of the semiotic models developed in my first book Social Sensemaking. Firstly, The Decision Tree and then The Trade-offs Model. The Decision Tree Why is it challenging to accept that many of our ideas and … [Read more...] about Models From Social Sensemaking
Whose the Bloody Idiot?
I took this photo in Melbourne today (4 September 2013) as an example of the continuing strategy by TAC Victoria in their campaign for road safety and ask the question, who is the bloody idiot? With an abundance of research on the psychology of goals and the psychology of pitching, framing and … [Read more...] about Whose the Bloody Idiot?
10 Questions for Safe Christmas Driving
10 Questions for Safe Christmas Driving Great advice from Dr Rob Long from www.humandymensions.com 1. Are the conditions for driving unfavourable? (raining, night time or 'packed' roads) If in doubt, slow down. 2. If you need to reverse, have you had a second look? 3. What's the rush? … [Read more...] about 10 Questions for Safe Christmas Driving
