We read sadly about the continuing increase in the road toll across Australia (Deadliest six months on Australian roads since 2010 leaves industry demanding answers), despite all the billions of dollars in spending, road improvements and technological design. This year’s road toll is the highest in … [Read more...] about When Zero Doesn’t Work, Don’t Blame Zero
Keep Your Head In the Game By Phil La Duke After all the hoopla in the U.S. about the dangers of texting while driving, a new study has found yet another reason that people drive like fools. In a study released by the Erie Insurance Group 10% of all crashes were caused by “distracted” driver, … [Read more...] about Keep Your Head In the Game
Latest article by Dr Robert Long with an interesting, everyday example of how some attempts to manage safety and achieve zero harm can be seriously detrimental. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES … [Read more...] about Cameras, Concentration and a ‘Crock’ of Non-Safety
A creative safety initiative but beware of the by-products Video of this “life saving” road safety initiative by Samsung has gone viral on Youtube. I can understand that, its a pretty cool idea. However, the number of hits on Youtube or the use of technology to provide a relatively simple … [Read more...] about A creative safety initiative but beware of the by-products
Desensitization – the by-product of ill-conceived safety initiatives As Gerald Wilde puts it in “Target Risk 3”: “Also, they may simply have been blinded by their zeal to do something quick and easy for safety – and thus doing nothing for it.” Just like many years ago we learned to ignore the … [Read more...] about Desensitisation–the by-product of ill-conceived safety initiatives
Models From Social Sensemaking First published here In this piece I introduce you to two of the semiotic models developed in my first book Social Sensemaking. Firstly, The Decision Tree and then The Trade-offs Model. The Decision Tree Why is it challenging to accept that many of our ideas and … [Read more...] about Models From Social Sensemaking
I took this photo in Melbourne today (4 September 2013) as an example of the continuing strategy by TAC Victoria in their campaign for road safety and ask the question, who is the bloody idiot? With an abundance of research on the psychology of goals and the psychology of pitching, framing and … [Read more...] about Whose the Bloody Idiot?
We learnt yesterday sadly, that the fatalities on Australian roads have increased well over the rate prior to Covid. Most Road Authorities in Australia have been singing the ideological tune of Zero for over 10 years. The worst ad in the bombardment of Zero on our TV screens is this one from the … [Read more...] about Zero Doesn’t Work, Road Fatalities Increase