White freight liner blues During the 1950s, the delivery of bread, cream and milk was categorised as an essential community service and legislation was enacted to secure supply. It has since ossified and effectively deregulated the supply chain. A recent report prepared by Pricewaterhouse Coopers identified a causal nexus between road safety and driver remuneration. […]
Road Safety
Models From Social Sensemaking
Models From Social Sensemaking First published here In this piece I introduce you to two of the semiotic models developed in my first book Social Sensemaking. Firstly, The Decision Tree and then The Trade-offs Model. The Decision Tree Why is it challenging to accept that many of our ideas and thoughts originate in our unconscious? […]
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Toward Zero, A Failed Goal
Toward Zero, A Failed Goal Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, https://safetyrisk.net/a-better-safety-goal-than-zero-harm/, https://safetyrisk.net/zero-incident-goals-motivate-risk-taking/ ). Generally, people who set goals consider the psychological by-products of that goal, to make sure […]
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George’s Christmas Safety Message
George’s Xmas Safety Message First published in December 2012 by George Robotham. George passed away suddenly in September 2013 and this message is republished each year in his honour. Read all of George’s articles here: Complete Works of George Robotham Christmas is a time when many are more likely to drink and drive, it may […]
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Low Bridge Incidents
Compilation of images showing what happens when safe working height signs are ignored: Download them all on this PowerPoint presentation:
