Speaking Out
I haven’t published a post like this one for a while but I found Peter’s story very compelling. I…
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Dictating the Agenda, Is NOT Listening
In the world of desperation and not knowing what to do about safety, we get this: https://www.tac.vic.gov.au/about-the-tac/media-room/news-and-events/2025/new-tac-initiative-brings-road-safety-to-the-salon-chair One of…
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Never Question the Zero Vision of Zero
The road toll is now at its highest for 15 years (https://www.abc.net.au/news/2025-06-23/road-death-toll-rises-to-15-year-high/105448142?) and what discourse has been common over…
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All Accidents Are NOT Preventable on Friday
There is possibly nothing as dumb as the repetition of the dumb slogan in safety: ‘all accidents are preventable’….
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When The Goal is Zero, Make Sure You Don’t Address Anything Significant
Many traffic authorities and road transport groups continue to manufacture the delusions of zero harm (https://www.humandymensions.com/product/zero-the-great-safety-delusion/ ), none more…
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What’s the Safety Idea, What’s the By-Product?
We see lots of ideas float around in Safety, many are just ‘thought bubbles’ with little consideration of design…
