White freight liner blues During the 1950s, the delivery of bread, cream and milk was categorised as an essential community service and legislation was enacted to secure supply. It has since ossified and effectively deregulated the supply chain. A recent report prepared by Pricewaterhouse Coopers identified a causal nexus between road safety and driver remuneration. […]
Road Safety
Models From Social Sensemaking
Models From Social Sensemaking First published here In this piece I introduce you to two of the semiotic models developed in my first book Social Sensemaking. Firstly, The Decision Tree and then The Trade-offs Model. The Decision Tree Why is it challenging to accept that many of our ideas and thoughts originate in our unconscious? […]
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Toward Zero, A Failed Goal
Toward Zero, A Failed Goal Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, https://safetyrisk.net/a-better-safety-goal-than-zero-harm/, https://safetyrisk.net/zero-incident-goals-motivate-risk-taking/ ). Generally, people who set goals consider the psychological by-products of that goal, to make sure […]
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George’s Christmas Safety Message
George’s Xmas Safety Message First published in December 2012 by George Robotham. George passed away suddenly in September 2013 and this message is republished each year in his honour. Read all of George’s articles here: Complete Works of George Robotham Christmas is a time when many are more likely to drink and drive, it may […]
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Low Bridge Incidents
Compilation of images showing what happens when safe working height signs are ignored: Download them all on this PowerPoint presentation:
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School Fair Safety
School Fete Safety I got an email from a reader overnight and it really concerned me. Schools have a huge responsibility in regards to student safety and from what I have seen, generally take this responsibility very seriously and professionally. However, some of the stuff I have seen come come from my kids school lately […]
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Desensitisation–the by-product of ill-conceived safety initiatives
Desensitization – the by-product of ill-conceived safety initiatives As Gerald Wilde puts it in “Target Risk 3”: “Also, they may simply have been blinded by their zeal to do something quick and easy for safety – and thus doing nothing for it.” Just like many years ago we learned to ignore the sound of car […]
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Shock Safety Ads
Shock Safety Ads You might prefer these but: World’s Sexiest Safety Commercials (may offend) Some of us would remember the Grim Reaper AIDS ads from the 80’s. There was no blood and guts – just pure terror that scared the crap out of us. See the bowling alley ad below: I wonder, however, if this […]
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Speaking Out
I haven’t published a post like this one for a while but I found Peter’s story very compelling. I had a few thoughts when reading this……… I agree that we all need to speak out but, perhaps more importantly, I think that we need to do more ASKING OUT (yes I know what you are […]
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A creative safety initiative but beware of the by-products
A creative safety initiative but beware of the by-products Video of this “life saving” road safety initiative by Samsung has gone viral on Youtube. I can understand that, its a pretty cool idea. However, the number of hits on Youtube or the use of technology to provide a relatively simple solution to a complex problem […]
