Zero Plus Infinity Times 10 = ?

Zero Plus Infinity Times 10 = ? Following Dr Rob Long’s recent article Semiotics and Safety about the mindless gobbledygook that is terms like “Beyond Zero” and “Target Zero”, and the negative subconscious meanings they prime, a very despondent safety person sent us this photo. Is it any wonder many… Learn more >>>>>

Zero Accident PPE

Zero Accident PPE I apologise if this offends anybody but I was doing some serious research on the positive benefits of using ZERO for Heath, Safety and accident prevention when…. an um, this is what came up! So if you are spruiking about the value of zero and accident prevention… Learn more >>>>>