Yes, of course. I have been conducting the MiProfile Diagnostic for over 20 years with over 75,000 participants and the evidence is clear, gender makes a difference when it comes to tackling risk. I just completed a huge MiProfile in India but have diagnostics from over 30 countries and the results … [Read more...] about Do Genders See Risk Differently?
Gendered Safety I learned this week of the Mum’s for Safety campaign (Lend Lease Mums For Safety). Just when I thought safety could get no more stupid we now section off part of the population and deem Mums ‘the voice of reason and the one who knows best’. How do organisations get away with such … [Read more...] about Gendered Safety
Sexual Stereotyping Can Be Deadly What’s in a name? Simply changing the name of a Cyclone or Hurricane from Tiffany or Heather to something more masculine like Tyson or Dave :-) could save dozens of lives. Severe storms which are assigned softer, more feminine names are perceived to have female … [Read more...] about Sexual Stereotyping Can Be Deadly