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marketing safety

You Market What You Believe in Safety

June 9, 2022 by Dr Rob Long 2 Comments

You Market What You Believe in Safety The marketing of safety is one of the ways the industry of safety ensures it will never be professional. How strange that when Safety wants to say something it … [Read more...] about You Market What You Believe in Safety

Filed Under: Robert Long Tagged With: marketing safety

Branding, Marketing and The Semiotics of Safety

July 26, 2021 by Dr Rob Long 1 Comment

Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces … [Read more...] about Branding, Marketing and The Semiotics of Safety

Filed Under: Robert Long, Safety Clutter, Semiotics Tagged With: branding, marketing safety

When You Don’t Know About Safety Hire a Marketing Agency

October 27, 2014 by Dr Rob Long 1 Comment

When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency

Filed Under: Robert Long, Simplistic Safety Tagged With: dumb ways to die, hazardman, marketing safety

Marketing Safety

June 6, 2014 by George Robotham 2 Comments

Marketing safety By the late George Robotham Make no bones about it, safety is a product that has to be marketed in ways similar to the ways the products your organisation produces are marketed. A … [Read more...] about Marketing Safety

Filed Under: George Robotham Tagged With: marketing safety, ohs, Safety Engagement, Safety Presentations, Safety Reflections, safety sense, Safety Shows

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How To Make Your Own Hand Sanitizer

 

 

How to Make your own Covid-19 Face Mask

 

Covid-19 Returning To Work Safety, Transitioning, Start Up And Re Entry Plans

 

How’s the Hot Desking Going Covid?

imageOne of the benefits of the Covid-19 epidemic is a total rethink about how we live and work (https://www.abc.net.au/news/2020-03-28/coronavirus-could-reshape-how-australians-work-forever/12097124 ).

Expertise by Regurgitation and Re-Badging

One of the fascinating things about the Coronavirus pandemic is watching Safety morph into epidemiology expertise. I would like a dollar for every flyer, presentation, podcast, powerpoint, checklist template, toolbox talk and poster set that had jumped into my inbox… Read the rest

The Stress of Stasis

One of the challenging things about the Coronavirus crisis is stasis. For those without work and confined to home, for those in self-isolation, it’s like life is frozen in time. ‘Stay at home’ is the mantra. The trouble is, in… Read the rest