• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SafetyRisk.net

Humanising Safety and Embracing Real Risk

  • Home
    • About
      • Privacy Policy
      • Contact
  • FREE
    • Slogans
      • Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
      • When Slogans Don’t Work
      • CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES
      • 500 OF THE BEST AND WORST WORKPLACE HEALTH and SAFETY SLOGANS 2023
      • CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
      • COVID-19 (Coronavirus, Omicron) Health and Safety Slogans and Quotes for the Workplace
      • Safety Acronyms
      • You know Where You Can Stick Your Safety Slogans
      • Sayings, Slogans, Aphorisms and the Discourse of Simple
      • Spanish Safety Slogans – Consignas de seguridad
      • Safety Slogans List
      • Road Safety Slogans 2023
      • How to write your own safety slogans
      • Why Are Safety Slogans Important
      • Safety Slogans Don’t Save Lives
      • 40 Free Safety Slogans For the Workplace
      • Safety Slogans for Work
    • FREE SAFETY eBOOKS
    • Free Hotel and Resort Risk Management Checklist
    • FREE DOWNLOADS
    • TOP 50
    • FREE RISK ASSESSMENT FORMS
    • Find a Safety Consultant
    • Free Safety Program Documents
    • Psychology Of Safety
    • Safety Ideas That Work
    • HEALTH and SAFETY MANUALS
    • FREE SAFE WORK METHOD STATEMENT RESOURCES
    • Whats New In Safety
    • FUN SAFETY STUFF
    • Health and Safety Training
    • SAFETY COURSES
    • Safety Training Needs Analysis and Matrix
    • Top 20 Safety Books
    • This Toaster Is Hot
    • Free Covid-19 Toolbox Talks
    • Download Page – Please Be Patient With Larger Files…….
    • SAFETY IMAGES, Photos, Unsafe Pictures and Funny Fails
    • How to Calculate TRIFR, LTIFR and Other Health and Safety Indicators
    • Download Safety Moments from Human Resources Secretariat
  • Social Psychology Of Risk
    • What is Psychological Health and Safety at Work?
    • Safety Psychology Terminology
    • Some Basics on Social Psychology & Risk
    • Understanding The Social Psychology of Risk – Prof Karl E. Weick
    • The Psychology of Leadership in Risk
    • Conducting a Psychology and Culture Safety Walk
    • The Psychology of Conversion – 20 Tips to get Started
    • Understanding The Social Psychology of Risk And Safety
    • Psychology and safety
    • The Psychology of Safety
    • Hot Toaster
    • TALKING RISK VIDEOS
    • WHAT IS SAFETY
    • THE HOT TOASTER
    • THE ZERO HARM DEBATE
    • SEMIOTICS
    • LEADERSHIP
  • Dr Long Posts
    • ALL POSTS
    • Learning Styles Matter
    • There is no Hierarchy of Controls
    • Scaffolding, Readiness and ZPD in Learning
    • What Can Safety Learn From Playschool?
    • Presentation Tips for Safety People
    • Dialogue Do’s and Don’ts
    • It’s Only a Symbol
    • Ten Cautions About Safety Checklists
    • Zero is Unethical
    • First Report on Zero Survey
    • There is No Objectivity, Deal With it!
  • THEMES
    • Risk Myths
    • Safety Myths
    • Safety Culture Silences
    • Safety Culture
    • Psychological Health and Safety
    • Zero Harm
    • Due Diligence
  • Free Learning
    • Introduction to SPoR – Free
    • FREE RISK and SAFETY EBOOKS
    • FREE ebook – Guidance for the beginning OHS professional
    • Free EBook – Effective Safety Management Systems
    • Free EBook – Lessons I Have Learnt
  • Psychosocial Safety
    • What is Psychosocial Safety
    • Psychological Safety
      • What is Psychological Health and Safety at Work?
      • Managing psychosocial hazards at work
      • Psychological Safety – has it become the next Maslow’s hammer?
      • What is Psychosocial Safety
      • Psychological Safety Slogans and Quotes
      • What is Psychological Safety?
      • Understanding Psychological Terminology
      • Psycho-Social and Socio-Psychological, What’s the Difference?
      • Build a Psychologically Safe Workplace by Taking Risks and Analysing Failures
      • It’s not weird – it’s a psychological safety initiative!

marketing safety

You Market What You Believe in Safety

June 9, 2022 by Dr Rob Long 2 Comments

You Market What You Believe in Safety The marketing of safety is one of the ways the industry of safety ensures it will never be professional. How strange that when Safety wants to say something it seeks out marketers who know nothing about safety to promote safety. This is made worse by regulators … [Read more...] about You Market What You Believe in Safety

Filed Under: Robert Long Tagged With: marketing safety

Branding, Marketing and The Semiotics of Safety

July 26, 2021 by Dr Rob Long 1 Comment

Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the … [Read more...] about Branding, Marketing and The Semiotics of Safety

Filed Under: Robert Long, Safety Clutter, Semiotics Tagged With: archetype, Archetypes, branding, marketing safety, safety archetype

When You Don’t Know About Safety Hire a Marketing Agency

October 27, 2014 by Dr Rob Long 1 Comment

When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency

Filed Under: Robert Long, Simplistic Safety Tagged With: dumb ways to die, hazardman, marketing safety

Marketing Safety

June 6, 2014 by George Robotham 2 Comments

Marketing safety By the late George Robotham Make no bones about it, safety is a product that has to be marketed in ways similar to the ways the products your organisation produces are marketed. A good OHS section on your organisations web site will help. It is best to treat everybody you … [Read more...] about Marketing Safety

Filed Under: George Robotham Tagged With: marketing safety, ohs, Safety Engagement, Safety Presentations, Safety Reflections, safety sense, Safety Shows

Primary Sidebar

Search and Discover More on this Site

Never miss a post - Subscribe via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,499 other subscribers

RECOMMENDED READING

viral post – iso 45003 and what it cannot do

Introduction to SPOR – FREE!!

Psychosocial Safety and Mental Health Series

A Leadership Worldview for Psychosocial Safety

Psychosocial Safety, Following-Leading in Risk

Not Just Another ‘Hazard’

Psychosocial Safety, Is it possible to make it culturally normal?

How to Be Oriented Towards Psychosocial and Mental Health in Safety

ISO 45003 and What it Cannot Do

The KISS of Death in Safety

Behavioural Safety is NOT a Foundation for Tackling Psychosocial and Mental Health

The Worst Approach to Psychosocial Problems is an Attitude of ‘Fixing’

The Language of ‘Hazards’ and Psychosocial, Mental Health

More Posts from this Category

NEW! Free Download

Please take our 2 minute zero survey

Recent Comments

  • A Management Worldview for Psychosocial Security - Personal Safety News on A Leadership Worldview for Psychosocial Safety
  • Psychosocial Security, Following-Main in Threat - Personal Safety News on Psychosocial Safety, Following-Leading in Risk
  • Rob Long on Psychosocial Safety, Is it possible to make it culturally normal?
  • simon p cassin on Psychosocial Safety, Is it possible to make it culturally normal?
  • simon p cassin on Psychosocial Safety, Is it possible to make it culturally normal?
  • Rob long on How to Be Oriented Towards Psychosocial and Mental Health in Safety
  • Rob Long on Psychosocial Safety, Is it possible to make it culturally normal?
  • Rob Long on Psychosocial Safety, Is it possible to make it culturally normal?
  • Matt Thorne on Psychosocial Safety, Is it possible to make it culturally normal?
  • simon p cassin on Psychosocial Safety, Is it possible to make it culturally normal?
  • Hurak Learning on How to Be Oriented Towards Psychosocial and Mental Health in Safety
  • Rob Long on An Advanced Understanding of Culture – A Video
  • Paul Gentles on An Advanced Understanding of Culture – A Video
  • Brent Charlton on The KISS of Death in Safety
  • Rob Long on The KISS of Death in Safety
  • Brian Edwin Darlington on The KISS of Death in Safety
  • Brian on The Language of ‘Hazards’ and Psychosocial, Mental Health
  • Jaise on The Language of ‘Hazards’ and Psychosocial, Mental Health
  • Rob Long on Posture Myths and Holistic Ergonomics
  • Linda McKendry on Posture Myths and Holistic Ergonomics

FREE eBOOK DOWNLOADS

Footer

VIRAL POST – The Risk Matrix Myth

Top Posts & Pages. Sad that most are so dumb but this is what safety luves

  • 500 OF THE BEST AND WORST WORKPLACE HEALTH and SAFETY SLOGANS 2023
  • Road Safety Slogans 2023
  • A Leadership Worldview for Psychosocial Safety
  • Free Safety Moments and Toolbox Talk Examples, Tips and Resources
  • 15 Safety Precautions When Working With Electricity
  • Proving Safety
  • NATIONAL SAFETY DAY/WEEK IN INDIA 2023
  • CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
  • What Is Safety?
  • Safety Acronyms

Recent Posts

  • A Leadership Worldview for Psychosocial Safety
  • How to Do the Best Risk Assessment
  • Tensions and Faultiness in Risk
  • Psychosocial Safety, Following-Leading in Risk
  • Free Program on Due Diligence
  • Not Just Another ‘Hazard’
  • Work-Life and Risk, Feminine Perspectives
  • Psychosocial Safety, Is it possible to make it culturally normal?
  • How to Be Oriented Towards Psychosocial and Mental Health in Safety
  • Free Download – Real Risk – New Book by Dr Robert Long
  • Proving Safety
  • ISO 45003 and What it Cannot Do
  • Harming People in the Name of Good
  • An Advanced Understanding of Culture – A Video
  • Risk and Safety Maturity
  • The KISS of Death in Safety
  • SPoR, Metanoia and a Podcast on Change with Nippin Anand
  • Behavioural Safety is NOT a Foundation for Tackling Psychosocial and Mental Health
  • The Worst Approach to Psychosocial Problems is an Attitude of ‘Fixing’
  • SPoR Comes to Vienna June 2023
  • The Language of ‘Hazards’ and Psychosocial, Mental Health
  • Welcome to the Nightmare, Safety Creates its Own Minefield (as usual)
  • The Visionary Imagination – Louisa Lawson
  • Heaven ‘n Hell and the Safety Religion
  • Confirmity in Conformity
  • Numerology and Psychic Numbing
  • Thinking of Mortality
  • Safety is the Wrong Anchor
  • Foresight Blindness, Hindsight Bias and Risk
  • Getting the Balance Right in Tackling Risk
  • What is SPoR?
  • How Bias Inhibits Learning in Safety
  • Afraid to Let Go of What Doesn’t Work in Safety
  • When You Don’t Know What to do in Safety, Have Another Blitz!!!
  • Gloves and Glasses Compliance
  • A Case of Desensitisation – What Would You Do?
  • How to Leave the Safety Industry
  • The Mythic Symbology of Safety
  • Dark Waters, The True Story of DuPont and Zero
  • 400,000 Free Downloads
  • Am I stupid? I didn’t think of that…
  • Don’t Look Now Safety, Your Metaphor is Showing
  • Ratio Delusions and Heinrich’s Hoax
  • To Err is Human, You Better Believe It
  • Culture as a Wicked Problem, for Safety
  • Safety Leadership Training
  • Cultural Orientation in Risk
  • The Stanford Experiment and The Social Psychology of Risk
  • Objectivity, Audits and Attribution When Calculating Risk
  • Records of safety activities: evidence of safety or non-compliance?

VIRAL POST!!! HOW TO QUIT THE SAFETY INDUSTRY

FEATURED POSTS

Safety and The Sunk Cost Fallacy

EGO is not a dirty word

A Masters Degree in ‘Tick and Flick’

The Human Safety Newsletter is Out

Human Dymensions Newsletter–October 2014

Workshop – Introduction to the Social Psychology of Risk

The Primacy of Play in Learning

Visual Learning and Envisioning Risk

Safety Giveaways–Free Stuff!

No Soft Skills in Safety

No Ethic of Hope in Zero

Traditional Safety

The Acts of God and Act of Humans

Counter Intuitive Safety

Online Inductions and Safety Effectiveness

By What Method Do You Tackle Risk?

Brain-Centredness and Occular-Centredness in Risk

Is Safety a Choice You Make?

The Challenging Psychology of Ergonomics

The Banned Objects Index – A New Development in Safety Culture

Utopian Language and the Quest for Perfection in Safety

The Tyranny of Metrics

The Psychology of Leadership in Risk

Safe Work Australia Continues to Perpetuate Safety Mythology

What’s the Alternative to Traditional Safety? SPoR.

The Psychic Effect of Safety

‘Can’t Means Won’t Try’ – The Challenge of Being Challenged

Out of your (Unconscious) Mind

ADVENTURES IN RISK AND SAFETY–KING ZERO

What Does SPoR Do?

Safety and Non-Neuroscience

What are Your Secret Messages in Safety?

Making Sense of Safety Management Systems

A Semiotic Map for Safety

Human Dymensions Feb17 Newsletter and Competition

Abduction in Risk and Safety

Happy New Year and the ‘Good Life’ Paradox

Why Metaphors Matter in Risk

The Different Levels of Wrongness!

Failure Must be an Option

More Posts from this Category

Subscribe to Blog via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,499 other subscribers

How we pay for the high cost of running of this site – try it for free on your site

WHAT IS PSYCHOLOGICAL SAFETY?

What is Psychological Safety at Work?


WHAT IS PSYCHOSOCIAL SAFETY