When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know … [Read more...] about When You Don’t Know About Safety Hire a Marketing Agency
marketing safety
Marketing Safety and Managing Safety
So much of what parades in safety marketing is not matched by reality. We see this best exemplified in the marketing of the nonsense language of ‘thought leaders’, global safety leadership’ and ‘world-class safety’. DuPont use such language but it is not matched by reality. We see recently the … [Read more...] about Marketing Safety and Managing Safety
You Market What You Believe in Safety
You Market What You Believe in Safety The marketing of safety is one of the ways the industry of safety ensures it will never be professional. How strange that when Safety wants to say something it seeks out marketers who know nothing about safety to promote safety. This is made worse by regulators … [Read more...] about You Market What You Believe in Safety
Branding, Marketing and The Semiotics of Safety
Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the … [Read more...] about Branding, Marketing and The Semiotics of Safety
Marketing Safety
Marketing safety By the late George Robotham Make no bones about it, safety is a product that has to be marketed in ways similar to the ways the products your organisation produces are marketed. A good OHS section on your organisations web site will help. It is best to treat everybody you … [Read more...] about Marketing Safety