Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the most […]
marketing safety
When You Don’t Know About Safety Hire a Marketing Agency
When You Don’t Know About Safety Hire a Marketing Agency It seems to be the trend that when you don’t know about safety you engage a marketing agency. This is certainly the case with Melbourne Metro (Dumb Ways to Die) and with Worksafe ACT (Hazardman). The real problem with agencies that don’t know safety is […]
Marketing Safety
Marketing safety By the late George Robotham Make no bones about it, safety is a product that has to be marketed in ways similar to the ways the products your organisation produces are marketed. A good OHS section on your organisations web site will help. It is best to treat everybody you interact with as […]
