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Branding, Marketing and The Semiotics of Safety

July 26, 2021 by Dr Rob Long 1 Comment

Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the … [Read more...] about Branding, Marketing and The Semiotics of Safety

Filed Under: Robert Long, Safety Clutter, Semiotics Tagged With: archetype, Archetypes, branding, marketing safety, safety archetype

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