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semiotics


Safety-1, Safety-2, Safety-3

December 27, 2025 by Prof. Robert Long 2 Comments

Safety-1, Safety-2, Safety-3 The idea that there are two safeties endorses a binary mindset that supposes that the second safety is radically different from the first. The general idea is that Safety-1 is a system that focuses only on what goes wrong, Safety-2 is a system that focuses on what goes … [Read more...] about Safety-1, Safety-2, Safety-3

Filed Under: Resilience, Robert Long, Safety Differently, Safety systems, Semiotics, Social Psychology of Risk, Wicked Problems Tagged With: safety 1, safety 2, semiotics

An Awesome Safety Motivator or Pure Evil?

December 27, 2025 by Admin 9 Comments

An Awesome Safety Motivator or Pure Evil? Safety Officers around the world have latched onto this piece of prose (below) for use in tool box talks and safety flyers, one describing it as “An awesome motivator to use when the crew needs a good pick me up”. The current manifestation of this, … [Read more...] about An Awesome Safety Motivator or Pure Evil?

Filed Under: Communication and Consultation, Humble Inquiry, Semiotics Tagged With: safety motivation, semiotics

How Semiotics Affects The Return To Work Process

December 15, 2025 by Admin 25 Comments

How Semiotics Affects The Return To Work Process A brilliant essay submitted as part of his study for the Graduate Diploma in the Psychology of Risk – by Hayden Collins – http://riskintelligent.com.au/ The Essay Question: What is the semiotics of the return to work industry? DOWNLOAD THE ESSAY: … [Read more...] about How Semiotics Affects The Return To Work Process

Filed Under: Semiotics, Social Psychology of Risk, Workers Compensation Tagged With: dehumanisation, Return to Work, semiotics

Stop the Train I Want to Get Off

December 7, 2025 by Prof. Robert Long 6 Comments

Stop the Train I Want to Get Off I accepted a job this week to research amongst other things; suicide, near miss and other events in rail (good luck Dumb Ways to Die). I am working with a provider who has all the National data on the subject. As with any research project one must start with … [Read more...] about Stop the Train I Want to Get Off

Filed Under: Risk Aversion, Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: dumb ways to die, semiotics, sweden, vision zero, youtube

An Introduction to Semiotics and Risk

November 9, 2025 by Prof. Robert Long 4 Comments

An Introduction to Semiotics and Risk This video gives a brief introduction to semiotics and the unconscious in communication and decision making about risk. The video gives a visual and verbal overview of signs, signifiers, signified and significance, the foundation of semiotics. Through a study … [Read more...] about An Introduction to Semiotics and Risk

Filed Under: Robert Long, Semiotics, Social Psychology of Risk Tagged With: semiotics

Semiotics and the Unconscious Messages We Send

October 24, 2025 by Admin 7 Comments

Semiotics and the Unconscious Messages We Send I’ve just returned from another mind blowing few days with Dr Rob Long, Craig Ashhurst and a great group of cohorts, as part of my studies for the Graduate Certificate in the Psychology of Risk. This unit was:  “Communicating and Consulting About … [Read more...] about Semiotics and the Unconscious Messages We Send

Filed Under: Communication and Consultation, Semiotics, Social Psychology of Risk Tagged With: semiotics, unconscious

Safety Doesn’t Need Military Language

July 6, 2025 by Prof. Robert Long 2 Comments

Safety Doesn’t Need Military Language One of my favourite books on learning is by Donald N. Michael ‘Learning to Plan and Planning to Learn’. Michaels is one of the great education philosophers up there with the likes of Parker J. Palmer, Buber, Ellul, Claxton, Robinson, Maclaren, Illich and … [Read more...] about Safety Doesn’t Need Military Language

Filed Under: Communication and Consultation, Robert Long, Semiotics, Social Psychology of Risk Tagged With: language, military, Safety, semiotics

Risk and Safety Rituals

April 4, 2025 by Prof. Robert Long 13 Comments

Risk and Safety Rituals Rituals are the foundation of cultural belonging and identity. You can’t really understand or influence culture without a good grasp of rituals and artefacts. The idea that behaviours (‘what we do around here’) define culture is one of the grand delusions of simplistic … [Read more...] about Risk and Safety Rituals

Filed Under: Robert Long, Safety Culture, Safety Induction, Semiotics, Simplistic Safety, Social Psychology of Risk Tagged With: attribution, OCD, safety culture, safety rituals, semiotics

How is the unconscious in communication critical for understanding and managing risk?

December 28, 2024 by Admin 9 Comments

How is the unconscious in communication critical for understanding and managing risk? This is a great piece by Hayden Collins, submitted as part of his study for the Graduate Certificate in the Psychology of Risk and reprinted here with his permission:   It’s a misconception that … [Read more...] about How is the unconscious in communication critical for understanding and managing risk?

Filed Under: Communication and Consultation, critical thinking, Semiotics, Social Psychology of Risk Tagged With: color, priming language, rational, semiotics, unconscious mind, Zero Harm

Semiotics and Safety

October 11, 2024 by Prof. Robert Long 14 Comments

Semiotics and Safety I read with interest a conference proposed for November 2014 entitled ‘Beyond Zero Harm, Human Factors Safety’. The subtitle of the conference is ‘Humanising impacts in safety operations to reengineer safety approach for enhanced productivity and business profitability’. Oh … [Read more...] about Semiotics and Safety

Filed Under: Robert Long, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: anchored, culture, framed, numerics, primed, semiotics, Zero Harm

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