The Sacred Bra Tree “When we begin to understand the significance of Bra Trees and roadside memorials then we might learn something about culture and why zero is such a dangerous sacrament” It’s not likely that you have ever seen a ‘Bra Tree’, a rare species of Australian eucalyptus in the Murray/Mallee about 40 kms […]
semiotics
‘Man Up’ Safety
‘Man Up’ Safety I read some debate today between a man and woman online about who was the toughest. The opening bait started with a journalist stating he was showing up to work with 3 broken ribs and somehow this was to be admired, he stated he was ‘manning up’. Then a female journalist replied […]
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What Does Your Risk and Safety Icon Say?
What Does Your Risk and Safety Icon Say? One of the many things missing in many discussions and definitions about culture and safety is iconography. It is clear from any casual assessment of what Safety deems iconic for business and conveying the meaning of safety, than an icon of an object. Whilst marketing experts and […]
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Speaking a New Language in Safety
Speaking a New Language in Safety Dekker wisely recommends that Safety needs a new language (and discourse) for understanding and acting safety (Drift into Failure, pp. 15, 49, 53, 58, 123). He rightly asserts that the language (and grammar) of reductionist (seeking simple binary answers) thinking doesn’t serve the needs of safety very well, driving […]
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New Video Available – Semiotics Walk Workshop
New Video Available – Semiotics Walk Workshop A semiotic walk is an awareness activity and experience that seeks out how signs and symbols are present and part of the collective unconscious. It is best to undertake such a walk with someone who has some expertise in semiotics, semiosis and an understanding of the semiosphere. The […]
