See also: Culture Silences in Safety – Semiotics It is unfortunate that some of organisations below didn't have a better understanding of semiotics when they were in the process of designing their corporate logos – scroll down to see the result but a WARNING – some may be offended, but most will … [Read more...] about Semiotics and Corporate Logo Fails
semiotics
Deconstruction and Reconstruction for Safety
Deconstruction and Reconstruction for Safety The discipline of Social Psychology has a unique evolution that emerges out of the disciplines of: Critical Theory, Cultural Theory, Semiotics, Poetics, Social Politics, Ethics, Post-Structuralism, Neo-Marxism, Education, Dialectics, Discourse Analysis, … [Read more...] about Deconstruction and Reconstruction for Safety
The Poetics of Resistance and Risk
The Poetics of Resistance and Risk When one is caught in a regime of dictatorial power, where zero is the ideology, much is sustained by the management of Poetics and Semiotics. This is why resistances like the works of Banksy and other graffiti artists are so effective. If you want to pull apart … [Read more...] about The Poetics of Resistance and Risk
‘Man Up’ Safety
‘Man Up’ Safety I read some debate today between a man and woman online about who was the toughest. The opening bait started with a journalist stating he was showing up to work with 3 broken ribs and somehow this was to be admired, he stated he was ‘manning up’. Then a female journalist replied … [Read more...] about ‘Man Up’ Safety
Speaking a New Language in Safety
Speaking a New Language in Safety Dekker wisely recommends that Safety needs a new language (and discourse) for understanding and acting safety (Drift into Failure, pp. 15, 49, 53, 58, 123). He rightly asserts that the language (and grammar) of reductionist (seeking simple binary answers) thinking … [Read more...] about Speaking a New Language in Safety
First Semiotics Masterclass
First Semiotics Masterclass This week (19-21 April) was the first Master Class undertaken by the Centre for Leadership and Learning in Risk (CLLR - http://cllr.com.au/ ) and what an amazing time of learning was had by all 28 participants. Here we are on the steps of the Tuggeranong Community Centre … [Read more...] about First Semiotics Masterclass
Safety Icons and Communicating to the Unconscious
Safety Icons and Communicating to the Unconscious It is not surprising that many organisations who ‘profess’ an interest in people use objects as their icons in safety. With slogans that are about how much they ‘care about safety’ (not care about people), they chose icons of hard hats, cones, … [Read more...] about Safety Icons and Communicating to the Unconscious
You know Where You Can Stick Your Safety Slogans
You know Where You Can Stick Your Safety Slogans Unions and Mining Companies have dug in for a long battle of meaningless aphorisms and condescending platitudes, started for safety reasons. Multinational Safety Organisations including Anglo American, Rio Tinto and BMA have recently diversified … [Read more...] about You know Where You Can Stick Your Safety Slogans
What are Your Secret Messages in Safety?
What are Your Secret Messages in Safety? We say and sign many things in safety often only thinking about their overt meaning. It’s not that often that people consider the unconscious level of their communications and what are the by-products, trade offs and trajectory in messages. If the language … [Read more...] about What are Your Secret Messages in Safety?
How to use signs, symbols and text effectively in communicating about risk
How to use signs, symbols and text effectively in communicating about risk The power of symbols and signs to communicate to the subconscious was first systematised by Goebells in 1937. The power and effect of these symbols and signs to create identity and belonging was captured systematically by … [Read more...] about How to use signs, symbols and text effectively in communicating about risk