Dumb Ways to Discourse, a Failed Approach in Safety The Dumb Ways to Die campaign is a classic example of a failure to think about the trajectory of a goal and trajectory of a discourse. The Dumb Ways to Die campaign and it’s self-assessed success (based on hits on the Internet) demonstrate … [Read more...] about Dumb Ways to Discourse, a Failed Approach in Safety
Semiotics
Shame and Blame as Social Semiosis
Popular discourse on shame and blame tend to place emphasis on the individual. Shame often emerges out of blame but this most often occurs in a social context. If someone does know about an action or event anchored to you, then I guess any sense of shame is only private or historical. Blame and … [Read more...] about Shame and Blame as Social Semiosis
What’s the Safety Idea, What’s the By-Product?
We see lots of ideas float around in Safety, many are just ‘thought bubbles’ with little consideration of design (affordances), human nature or by-products. Many of these ideas are packaged in semiotic strategies by well-meaning people with no expertise in semiotics. Then when things drive the … [Read more...] about What’s the Safety Idea, What’s the By-Product?
The Language of ‘Saving Lives’, Doesn’t Help Safety
The language that ‘Safety Saves Lives’ doesn’t help any process in tackling risk or the outcome of safety. Indeed, if anything this kind of language further promotes safety arrogance, elitism and unethical conduct, delusion and disconnectedness from the everyday practice of helping people tackle … [Read more...] about The Language of ‘Saving Lives’, Doesn’t Help Safety
Stepping Outside Your Worldview, Take a Risk
I discovered recently that there is a Hindu Temple (Mandir) 10 minutes from my place. It was constructed in 1995 and I must have driven past it many times but it’s not something for which I was aware. It’s funny like that, the moment we buy a certain car we suddenly can see all the cars like ours on … [Read more...] about Stepping Outside Your Worldview, Take a Risk
We Are Our Brands and Branding in Safety
How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen … [Read more...] about We Are Our Brands and Branding in Safety
Personifying Objects in Safety
The personification of objects is a Poetic device understood by anyone with an ounce of intelligence about linguistics (https://cllr.com.au/product/linguistics-flyer-unit-21/ ). Poetic devices are used constantly by Safety in safety but few know what they are actually saying … [Read more...] about Personifying Objects in Safety
Free Semiotics Workshops – February 2024
Registration for the free online Semiotics workshop closes on 9 February (https://safetyrisk.net/first-free-online-course-with-dr-long-for-2024-semiotics/). Four sessions on semiotics and risk then commence at 9am on 20 February. This is open to anyone has previously studied an introduction to SPoR. … [Read more...] about Free Semiotics Workshops – February 2024
First Free Online Course with Dr Long for 2024 – Semiotics
The first free online course delivered by Dr Long is on Semiotics. You will not be able to register for this program unless you have already undertaken studies in SPoR. AS a minimum this could be the Introduction to SPoR Methods with Matt Thorne … [Read more...] about First Free Online Course with Dr Long for 2024 – Semiotics
You Might Not Be Paying Attention, But Your Semiotic Unconscious Is
Even when Safety uses words like ‘innovation’ and ‘creativity’ these are located within the behaviourist/materialist/positivist framework of safety orthodoxy. There is never any discussion of semiotics or the unconscious. Even when Safety talks about ‘awareness’, ‘carefulness’, ‘consciousness’ and … [Read more...] about You Might Not Be Paying Attention, But Your Semiotic Unconscious Is