One of the lessons of the Black Lives Matter Movement is that symbols matter. With symbols comes power. Recently, we have seen statues torn down (blacklives-matter-protests-why-are-statues-so-powerful), monuments defaced … [Read more...] about It’s Only a Symbol
symbols
Visual Perception and the Camera Metaphor
We live by myths and metaphors and some of the myths and metaphors we use in risk are unhelpful. We construct guiding principles that we live by (myths-symbols) and express those myth-symbols in metaphors we use to explain what we believe. These metaphors (Lakhoff and Johnson) then become the way we … [Read more...] about Visual Perception and the Camera Metaphor
Symbols Matter
Symbols Matter We learnt this week that symbols matter. The unprecedented protest of signatures on change.org this week (Defend Our Opera House: Support Louise Herron) demonstrates this. In less that a week over 300,000 signatures were gathered against the NSW Government’s decision to project … [Read more...] about Symbols Matter
Vision Can’t Come from Safety Compliance
Vision Can’t Come from Safety Compliance One of the spin offs, trade-offs and by-products of Vision Zero is a lack of vision. The idea of vision comes from more than just seeing something but rather seeing beyond something. I will be writing about this in my next book Envisioning Risk, Signs and … [Read more...] about Vision Can’t Come from Safety Compliance
How to use signs, symbols and text effectively in communicating about risk
How to use signs, symbols and text effectively in communicating about risk The power of symbols and signs to communicate to the subconscious was first systematised by Goebells in 1937. The power and effect of these symbols and signs to create identity and belonging was captured systematically by … [Read more...] about How to use signs, symbols and text effectively in communicating about risk
Its All In The Sign
Its All In The Sign A brilliant essay by Max Geyer, submitted as part of his study for the Graduate Certificate in the Psychology of Risk - published here with his permission: Norretranders (1998) provides ample evidence that the unconscious plays a major role in communication. This paper … [Read more...] about Its All In The Sign