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DuPont Bradley Curve


No ‘Natural Instinct’ To Harm

November 5, 2024 by Prof. Robert Long 2 Comments

The foundation of the Bradley Curve is that humans have a ‘natural instinct’ to harm. Only Safety could project something so false and still believe it. The opposite is the case. We all know ‘instinct’ as an innate disposition. It’s how all animals are ‘hard wired’. The genome whether in a … [Read more...] about No ‘Natural Instinct’ To Harm

Filed Under: Robert Long Tagged With: Bradley Curve, DuPont Bradley Curve, harm

The False Claims of the Bradley Curve

November 4, 2024 by Prof. Robert Long 2 Comments

The false claims of the Bradley Curve are so blatant, you shouldn’t need any help to tear its nonsense to shreds. However, I was sent this video from someone today who asked for help to understand it. It is so sad that so many in safety are conned by propaganda and false claims. So, let’s … [Read more...] about The False Claims of the Bradley Curve

Filed Under: Robert Long, Safety Culture Tagged With: Bradley Curve, duPont, DuPont Bradley Curve, Zero Harm

The Dangerous and Harmful Bradley Curve

December 23, 2022 by Prof. Robert Long Leave a Comment

Of all the models, tools and semiotics in safety I can think of, none is more dangerous and harmful than the Bradley Curve. Here is a model based on the completely false assumption that humans have a ‘natural instinct’ to harm. What utter nonsense. Only the harm organisation DuPont … [Read more...] about The Dangerous and Harmful Bradley Curve

Filed Under: Robert Long Tagged With: Bradley Curve, duPont, DuPont Bradley Curve

Loathing Fallibility and Rituals of Safety

September 8, 2021 by Prof. Robert Long 2 Comments

Loathing Fallibility and Rituals of Safety I was in the Post Office yesterday and despite the markings on the floor, some people didn’t maintain the appropriate social distance. There were 3 people at the counter and one person was asked to wait while the attendant searched out back for an order. … [Read more...] about Loathing Fallibility and Rituals of Safety

Filed Under: Robert Long, Safety Culture Tagged With: DuPont Bradley Curve, fallibility, rituals

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