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duPont

Subjecting and Objecting About Risk

March 7, 2025 by Dr Rob Long 6 Comments

Subjecting and Objecting About Risk Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT I read with amusement the constant projection of safety activities as objective. This is one of the great myths of behaviourism (and … [Read more...] about Subjecting and Objecting About Risk

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: BBS, duPont, human fallibility, objective, risk, subjective, Zero Harm

Nonsense Curves and Pyramids

January 22, 2025 by Dr Rob Long 15 Comments

Nonsense Curves and Pyramids Safety likes nothing more than curves and pyramids, nothing so exciting as parading out the Bradley Curve or Heinrich’s Pyramid to get the troops excited about failure and loss. The Bradley Curve was created by DuPont in 1995 to try and benchmark notions of culture and … [Read more...] about Nonsense Curves and Pyramids

Filed Under: Robert Long, Safety Culture, Simplistic Safety Tagged With: Bradley Curve, duPont, Heinrich’s pyramid, heuristics, pyramids, taleb

The False Claims of the Bradley Curve

November 4, 2024 by Dr Rob Long 2 Comments

The false claims of the Bradley Curve are so blatant, you shouldn’t need any help to tear its nonsense to shreds. However, I was sent this video from someone today who asked for help to understand it. It is so sad that so many in safety are conned by propaganda and false claims. So, let’s … [Read more...] about The False Claims of the Bradley Curve

Filed Under: Robert Long, Safety Culture Tagged With: Bradley Curve, duPont, DuPont Bradley Curve, Zero Harm

Safety as Zero, The Perfect Event

September 25, 2023 by Dr Rob Long Leave a Comment

  Zero is an ideology of perfectionism. I wonder what happens at a ‘zero event’ (https://safetyrisk.net/the-global-zero-event-this-is-safety/) if you make a mistake? We know from all the research that perfectionism is a mental health disorder … [Read more...] about Safety as Zero, The Perfect Event

Filed Under: Robert Long, Vision Zero Tagged With: duPont

The Mental Illness of Identifying as Safety

August 5, 2023 by Dr Rob Long 2 Comments

One of the crazy trends in safety is the identification as Safety.If you read nonsense like the Zero Index, full of behaviourist gobbledygook, you will see it has an index (of course more measurement). Somehow this goop is ‘thought leadership’ and visionary, it is neither. Indeed, it is the … [Read more...] about The Mental Illness of Identifying as Safety

Filed Under: Mental health, Robert Long, Zero Harm Tagged With: duPont, zero index

Dark Waters, The True Story of DuPont and Zero

June 23, 2023 by Dr Rob Long 7 Comments

If you want to learn about the meaninglessness of zero harm and the Bradley Curve watch Dark Waters (https://www.abc.net.au/news/2020-03-06/dark-waters-review-mark-ruffalo-todd-haynes-dupont/12028034). The movie gives a dramatic account of how DuPont knowingly over 50 years intentionally harmed … [Read more...] about Dark Waters, The True Story of DuPont and Zero

Filed Under: Robert Long, Zero Harm Tagged With: Bradley Curve, Dark Waters, duPont

The Dangerous and Harmful Bradley Curve

December 23, 2022 by Dr Rob Long Leave a Comment

Of all the models, tools and semiotics in safety I can think of, none is more dangerous and harmful than the Bradley Curve. Here is a model based on the completely false assumption that humans have a ‘natural instinct’ to harm. What utter nonsense. Only the harm organisation DuPont … [Read more...] about The Dangerous and Harmful Bradley Curve

Filed Under: Robert Long Tagged With: Bradley Curve, duPont, DuPont Bradley Curve

On a Hiding to Nothing

May 30, 2020 by Dr Rob Long 8 Comments

One of the aphorisms associated with despair and hopelessness is said to ‘be on a hiding to nothing’. To be on a hiding to nothing describes the pointless pursuit of something that cannot be attained. The saying comes out of the gambling industry first mentioned in the novel Mop Fair. The saying … [Read more...] about On a Hiding to Nothing

Filed Under: Robert Long, Zero Harm Tagged With: duPont, ethic of hope, resiliencing, rio tinto, uluru

Safety Curves and Pyramids

April 7, 2017 by Dr Rob Long 4 Comments

For many years DuPont have perpetuated the myth that they are the “Worlds Safest Company” and a “world-class safety leader”. In the 1940s the company developed the safety philosophy that “all accidents are preventable”. Encouraged by their perception of success, DuPont eventually turned safety … [Read more...] about Safety Curves and Pyramids

Filed Under: Robert Long, Safety Videos, Zero Harm Tagged With: Bradley Curve, duPont, pyramids, safety video

Safety as Avoidance

September 5, 2015 by Dr Rob Long 26 Comments

Safety as Avoidance The language of ‘error’ is unhelpful when it comes to understanding human judgment and decision making. One can assemble pyramids of ‘unsafe acts’ and ‘unsafe conditions’, fault trees of ‘active and latent failures’, maps of ‘violations’, ‘slips’ and ‘missed barriers’, sets of … [Read more...] about Safety as Avoidance

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk, Zero Harm Tagged With: avoid injuries, avoidance, Bradley Curve, duPont, Safety, Zero Harm

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