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Bradley Curve


Heaven ‘n Hell and the Safety Religion

January 23, 2023 by Prof. Robert Long Leave a Comment

Heaven ‘n Hell and the Safety Religion I try not to get surprised by the amount of safety delusion that gets sent to me each week. Most of it is packaged in religious discourse and soteriology (salvation discourse) all about playing ‘god’ over other people. The sense of omnipotence displayed in the … [Read more...] about Heaven ‘n Hell and the Safety Religion

Filed Under: Covid-19, Robert Long Tagged With: Bradley Curve, religion, semantics

Advancing Backwards in Safety

December 30, 2022 by Prof. Robert Long 2 Comments

I had a call from a mate this week, the board of his company have been mesmerised by a presentation of the latest advances in safety. So I asked to see a copy of this presentation expecting some astounding research and scintillating stuff taking safety into the future. So what did I see? Bradley … [Read more...] about Advancing Backwards in Safety

Filed Under: Robert Long, Safety Culture Tagged With: 1% safer, Bradley Curve, culture, heinrich, one percent safer, safety models, transdisciplinarity

The Dangerous and Harmful Bradley Curve

December 23, 2022 by Prof. Robert Long Leave a Comment

Of all the models, tools and semiotics in safety I can think of, none is more dangerous and harmful than the Bradley Curve. Here is a model based on the completely false assumption that humans have a ‘natural instinct’ to harm. What utter nonsense. Only the harm organisation DuPont … [Read more...] about The Dangerous and Harmful Bradley Curve

Filed Under: Robert Long Tagged With: Bradley Curve, duPont, DuPont Bradley Curve

Why is Myth so Scary to Safety?

August 27, 2022 by Prof. Robert Long 2 Comments

It is interesting that the concept of myth stirs up Safety so much, especially when there is no study of myth or symbol in any safety curriculum globally. If you want to know about myth and symbol and how they operate in the unconscious and collective unconscious Mind, one can start researching … [Read more...] about Why is Myth so Scary to Safety?

Filed Under: Robert Long, Safety Myths, Social Psychology of Risk, Unconscious Tagged With: Bradley Curve, myths, safety models, symbols

Right and Wrong in Safety

October 2, 2018 by Prof. Robert Long Leave a Comment

Right and Wrong in Safety Safety is fundamentally a moral and ethical activity. Any desire for a ‘good’ or a virtue, necessitates an ethic. Unfortunately, even in how Safety shapes its own identity it doesn’t know nor consciously articulate an ethic. Even the brand of ‘professional’ demands an … [Read more...] about Right and Wrong in Safety

Filed Under: Ethics, Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, ethic of safety, ethics, kahneman, reason, SPoR

Safety’s Garden of Eden Complex

August 11, 2018 by Prof. Robert Long Leave a Comment

Safety’s Garden of Eden Complex One of the enduring myths of the risk and safety industry is the naive belief in paradise. Paradise is that mythical place where no-ne will be harmed. We see this nonsense yearning for utopia demonstrated in the Bradley Curve  and the ideological nonsense of zero … [Read more...] about Safety’s Garden of Eden Complex

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, dekker, utopia, vision zero

Safety Curves and Pyramids

April 7, 2017 by Prof. Robert Long 4 Comments

For many years DuPont have perpetuated the myth that they are the “Worlds Safest Company” and a “world-class safety leader”. In the 1940s the company developed the safety philosophy that “all accidents are preventable”. Encouraged by their perception of success, DuPont eventually turned safety … [Read more...] about Safety Curves and Pyramids

Filed Under: Robert Long, Safety Videos, Zero Harm Tagged With: Bradley Curve, duPont, pyramids, safety video

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