The Fallacy of Marginal Gains and Nudges One of the characteristics of safety marketing is the continual clutching at straws to motivate and move people towards safety. We see this in the endless campaigns for: pickles, Mums for Safety, Hazardman, meerkats, sexy sofie etc.. It seems anything is … [Read more...] about The Fallacy of Marginal Gains and Nudges
nudge
Understanding Habit, Habituation and Change
Despite all humans know about technology, space and war we have no idea why or how people change. Whilst we know in hindsight what the tipping point is (Gladwell), we have no idea why people convert from one thing to another. I recently read Sunstein’s book ‘How Change Happens’ and apart … [Read more...] about Understanding Habit, Habituation and Change
Safety Makes It So Easy to Fool People
Safety Makes It So Easy to Fool People I wish I had thought of this! In what most would expect to see on April Fools Day, this sign went up on Bondi Beach, Sydney, Australia on 26th January (Australia Day – which is probably just as appropriate as there are still some subversive wags left in this … [Read more...] about Safety Makes It So Easy to Fool People
Nudge Nudge, Wink Wink – Improving Safety the SMART Way
Nudge Nudge, Wink Wink - Improving Safety the SMART Way By Dr Robert Long The idea of improvement via a ‘nudge’ is now in popular discourse. The idea is based on the work of Thaler and Sunstein’s book Nudge. Sunstein’s work in particular is a valuable read for any safety person. The idea of … [Read more...] about Nudge Nudge, Wink Wink – Improving Safety the SMART Way
