nudge Archives - SafetyRisk.net

June 22, 2019June 22, 2019

Understanding Habit, Habituation and Change

Despite all humans know about technology, space and war we have no idea why or how people change. Whilst we know in hindsight what the tipping point is (Gladwell), we have no idea why people convert from one thing… Read the rest

January 31, 2017June 23, 2018

Safety Makes It So Easy to Fool People

Safety Makes It So Easy to Fool People I wish I had thought of this! In what most would expect to see on April Fools Day, this sign went up on Bondi Beach, Sydney, Australia on 26th January (Australia Day… Read the rest

August 7, 2016August 7, 2016

Nudge Nudge, Wink Wink – Improving Safety the SMART Way

Nudge Nudge, Wink Wink - Improving Safety the SMART Way By Dr Robert Long The idea of improvement via a ‘nudge’ is now in popular discourse. The idea is based on the work of Thaler and Sunstein’s book Nudge. Sunstein’s… Read the rest

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