I Don’t Serve Systems

I Don’t Serve Systems It’s a strange experience to read a science-managerial text on compliance. It’s strange because of the absence of any reference to human interaction or social psychological influences on behavior and human decision making. This is the case with Singh and Bussen’s book ‘Compliance Management, A How-to Guide for Executives, Lawyers and …

Think Different, Act Differently in Risk

Think Different, Act Differently in Risk The ‘think different’ campaign for Macintosh (Think_different) was a highly successful campaign to differentiate one computer platform against another. The campaign was launched by this successful video. The campaign marked the return of Steve Jobs to Apple after the debacle of sending him to the wilderness to start NeXT …