A Conference with a Difference

A Conference with a Difference The Inaugural Psychology of Risk Conference was held in Sydney on 25,26 March 2015 and was a great success. People from New Zealand, Hong Kong and Australia came together at ACU in North Sydney to hear how the social psychology of risk can be applied at work. The diverse field …

Think Different, Act Differently in Risk

Think Different, Act Differently in Risk The ‘think different’ campaign for Macintosh (Think_different) was a highly successful campaign to differentiate one computer platform against another. The campaign was launched by this successful video. The campaign marked the return of Steve Jobs to Apple after the debacle of sending him to the wilderness to start NeXT …