• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Safety Risk .net

Humanising Safety and Embracing Real Risk

Discover More on this Site

  • Home
    • About
      • Privacy Policy
      • Contact
  • FREE RESOURCES
    • FREE SAFETY eBOOKS
    • FREE DOWNLOADS
    • TOP 50
    • FREE RISK ASSESSMENT FORMS
    • Find a Safety Consultant
    • Free Safety Program Documents
    • Psychology Of Safety
    • Safety Ideas That Work
    • HEALTH and SAFETY MANUALS
    • FREE SAFE WORK METHOD STATEMENT RESOURCES
    • Whats New In Safety
    • FUN SAFETY STUFF
    • Health and Safety Training
    • SAFETY COURSES
    • Safety Training Needs Analysis and Matrix
    • Top 20 Safety Books
    • This Toaster Is Hot
    • Free Covid-19 Toolbox Talks
    • Download Page – Please Be Patient With Larger Files…….
    • SAFETY IMAGES, Photos, Unsafe Pictures and Funny Fails
    • How to Calculate TRIFR, LTIFR and Other Health and Safety Indicators
    • Download Safety Moments from Human Resources Secretariat
  • PSYCHOLOGY OF SAFETY & RISK
    • Safety Psychology Terminology
    • Some Basics on Social Psychology & Risk
    • Understanding The Social Psychology of Risk – Prof Karl E. Weick
    • The Psychology of Leadership in Risk
    • Conducting a Psychology and Culture Safety Walk
    • The Psychology of Conversion – 20 Tips to get Started
    • Understanding The Social Psychology of Risk And Safety
    • Psychology and safety
    • The Psychology of Safety
    • Hot Toaster
    • TALKING RISK VIDEOS
    • WHAT IS SAFETY
    • THE HOT TOASTER
    • THE ZERO HARM DEBATE
    • SEMIOTICS
    • LEADERSHIP
  • Covid-19
    • COVID-19 (Coronavirus) Health and Safety Slogans and Quotes for the Workplace
    • Covid-19 Returning to Work Inductions, Transitioning, Safety Start Up and Re Entry Plans
    • Covid-19 Work from Home Safety Checklists and Risk Assessments
    • The Hierarchy of Control and Covid-19
    • Why Safety Loves Covid-19
    • Covid-19, Cricket and Lessons in Safety
    • The Covid-19 Lesson
    • Safety has this Covid-19 thing sorted
    • The Heart of Wisdom at Covid Time
    • How’s the Hot Desking Going Covid?
    • The Semiotics of COVID-19 and the Social Amplification of Risk
    • Working From Home Health and Safety Tips – Covid-19
    • Covid-19 and the Hierarchy of Control
  • Dr Rob Long Posts
    • Learning Styles Matter
    • There is no HIERARCHY of Controls
    • Scaffolding, Readiness and ZPD in Learning
    • What Can Safety Learn From Playschool?
    • Presentation Tips for Safety People
    • Dialogue Do’s and Don’ts
    • It’s Only a Symbol
    • Ten Cautions About Safety Checklists
    • Zero is Unethical
    • First Report on Zero Survey
    • There is No Objectivity, Deal With it!
  • Quotes & Slogans
    • Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
    • When Slogans Don’t Work
    • 77 OF THE MOST CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES
    • 500 BEST WORKPLACE HEALTH and SAFETY SLOGANS 2020
    • 167 CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
    • COVID-19 (Coronavirus) Health and Safety Slogans and Quotes for the Workplace
    • Safety Acronyms
    • You know Where You Can Stick Your Safety Slogans
    • Sayings, Slogans, Aphorisms and the Discourse of Simple
    • Spanish Safety Slogans – Consignas de seguridad
    • Safety Slogans List
    • Road Safety Slogans
    • How to write your own safety slogans
    • Why Are Safety Slogans Important
    • Safety Slogans Don’t Save Lives
    • 40 Free Safety Slogans For the Workplace
    • Safety Slogans for Work

Think Different, Act Differently in Risk

January 26, 2015 by Admin 1 Comment

Think Different, Act Differently in Risk

imageThe ‘think different’ campaign for Macintosh (Think_different) was a highly successful campaign to differentiate one computer platform against another. The campaign was launched by this successful video. The campaign marked the return of Steve Jobs to Apple after the debacle of sending him to the wilderness to start NeXT and Pixar. The story of Job’s return is the story of the second birth of Apple to its present dominance in world computing. Whether one likes Jobs or not, one could not dispute that he was ‘different’ and changed the world.

If we want to do safety differently, we must think differently. If we have a passion to change the world of risk and safety, we need to ‘think different’. If we look at risk and safety and see nothing changing, how will this improve with more of the same? We can even call something ‘different’ but if it boils down to more systems or humans as factors in systems then all that has changed is the label. If the paradigms of engineering and regulation are regurgitated and re-spun as ‘the next step’ what is really different? All the talk of neuropsychology, ‘behavioural which’, ‘lean that’ and ‘relationship this’ isn’t different if the output is regulation and systems. We can winge about the problems of risk and safety but if we are not prepared to suspend old ways of thinking for ‘different’ ways of thinking then how can things change? It’s time to reframe the debate and move away from the tired old stuff.

The Psychology of Risk Conference  to be held at ACU 25,26 March is a risk and safety conference with a difference. Just look at the Program  and see – no opening keynotes by regulators, lawyers or associations just practitioners talking about how they have applied the psychology of risk to their workplace.

You can download a full flyer here  or Register here

Places are strictly limited to 150.

image

Please share our posts

  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Robert Long, Safety Differently, Safety Professional, Social Psychology of Risk Tagged With: conference, psychology of risk, regulations, systems, think different

Reader Interactions

Do you have any thoughts? Please share them below Cancel reply

Primary Sidebar

How we pay for the high cost of running of this site – try it for free on your site

Visit Count – Started Jan 2015

  • 21,282,292 Visitors

Never miss a post - Subscribe via Email

Enter your email address and join over 30,000 other discerning safety people who receive notifications of new posts by email

Please take our 2 minute zero survey

Recent Comments

  • Rob Long on The Seduction of Slogans in Safety
  • Bernard Corden on The Seduction of Slogans in Safety
  • Rob Schroder on The Seduction of Slogans in Safety
  • Rob Long on Measurement Anxiety in Safety
  • Antony on Measurement Anxiety in Safety
  • Rob Long on The Quantitative and Qualitative Divide in Safety
  • Bernard Corden on The Quantitative and Qualitative Divide in Safety
  • Bernard Corden on Are You a Safety Clown?
  • Atharva on Road Safety Slogans
  • Rob Long on It’s Always About Paperwork

FREE eBOOK DOWNLOADS

Featured Downloads

  • Workplace Checklist Covid-19 (6790 downloads)
  • Zero-to-HRO-15-March-2017 (1530 downloads)
  • My_Defining Moments in Safety .pdf (2074 downloads)
  • Training-and-Development-Needs-of-OHS-Personnel-23.docx (2527 downloads)
  • Understanding-the-Social-psychology-of-Risk-and-Safety-3.docx (3057 downloads)
  • Due-Diligence-Workshop-Nov-2018.pdf (267 downloads)
  • Risk Assessment Template (550 downloads)
  • OHS-Policies-and-Procedures-Manual.doc (5749 downloads)
  • ATMs and ATM Cards (1345 downloads)
  • hazard-database.xls (3995 downloads)
  • Active Living at Work (13717 downloads)
  • Pre-Purchase-Risk-Assessment-Checklist.pdf (798 downloads)
  • SAFETYconnect-Flyer.pdf (250 downloads)
  • Walking is Still Our Best Medicine (7043 downloads)
  • Presentation-Skills-Toolbox.pdf (440 downloads)

Recent Posts

  • The Seduction of Slogans in Safety
  • Certificate, Diploma and Masters Studies in SPoR
  • Measurement Anxiety in Safety
  • Are You a Safety Clown?
  • The Quantitative and Qualitative Divide in Safety
  • Balance in Risk and Safety
  • It’s Always About Paperwork
  • Sin-Eaters for Safety
  • Mixed Messages but No Redemption
  • The Silver Bullet

Footer

AUTHORS

  • Alan Quilley
    • Heinrich–Industrial Accident Prevention
    • The Problem With ZERO Goals and Results
  • Bernard Corden
    • AHH$ Covid$afe Chri$tma$ New$letter
    • Paradise by the dashboard light
  • Bill Sims
    • Employee Engagement: Chocolate, Vanilla, or Strawberry?
    • Injury Hiding-How do you stop it?
  • Craig Clancy
    • Task Based vs Activity Based Safe Work Method Statements
    • Safety And Tender Submissions
  • Daniel Kirk
    • It’s easy being wise after the event.
    • A Positive Safety Story
  • Dave Whitefield
    • Safety is about…
    • Safety and Compliance
  • Dennis Millard
    • Are You Risk Intelligent?
    • Honey they get me! They get me at work!
  • Drewie
    • Downturn Doin’ Your Head In? Let’s Chat….
    • How was your break?
  • Gabrielle Carlton
    • All Care and No Care!
    • You Are Not Alone!
  • George Robotham
    • How to Give an Unforgettable Safety Presentation
    • How To Write a Safety Report
  • Goran Prvulovic
    • Safety Manager – an Ultimate Scapegoat
    • HSE Performance – Back to Basics
  • James Ellis
    • In search of plan B in workers’ recovery
    • What and how should we measure to support recovery from injury?
  • James Parkinson
    • To laugh or not to laugh
    • People and Safety
  • John Toomey
    • Who is Responsible for This?
    • Who Are Your People?
  • Karl Cameron
    • Abby Normal Safety
    • The Right Thing
  • Ken Roberts
    • Safety Legislation Is Our Biggest Accident?
    • HSE Trip Down Memory Lane
  • Mark Perrett
    • Psychology of Persuasion: Top 5 influencing skills for getting what you want
  • Mark Taylor
    • Build a Psychologically Safe Workplace by Taking Risks and Analysing Failures
    • Enculturing Safety
  • Max Geyer
    • WHS Legislation is NOT about Safety it’s about Culture
    • Due Diligence Is Not Just Ticking Boxes!
  • Matt Thorne
    • It was the SIA until someone wanted to swing from the Chandelier
    • Common Sense is Remarkably Uncommon
  • Peter Ribbe
    • Is there “Common Sense” in safety?
    • Who wants to be a safety professional?
  • Phil LaDuke
    • Hey Idiots, You’re Worried About the Wrong Things
    • Misleading Indicators
  • Admin
    • Certificate, Diploma and Masters Studies in SPoR
    • Merry Covid Xmas–2020
  • Dr Rob Long
    • The Seduction of Slogans in Safety
    • Measurement Anxiety in Safety
  • Rob Sams
    • I’m just not that into safety anymore
    • Social ‘Resiliencing’
  • Barry Spud
    • Barry Spud’s Hazard Control Tips
    • Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
  • Sheri Suckling
    • How Can I Get the Boss to Listen?
  • Safety Nerd
    • The Block isn’t portraying safety as it should be
    • Toolbox Talk Show–PPE
  • Wynand Serfontein
    • Why The Problem With Learning Is Unlearning
    • I DON’T KNOW
  • Zoe Koskinas
    • Why is fallibility so challenging in the workplace?

FEATURED POSTS

Social Sensemaking Available Now PLUS Free Share and Giveaway

We can Value Safety but Safety is not a Value

Risk Leadership

We need to make sure this can never happen again

Rhetoric and Reality in Safety

Reality vs Theory, The Binary Divide

Starting Points, Worldviews and Risk

What Does Your Risk and Safety Icon Say?

What is the Mind of Safety?

Some Basics on Social Psychology & Risk

How Risky is Your Safety Spin?

In Praise of In-Between Thinking in Risk and Safety

What Can Halloween tell us About Safety?

A Culture of Care (and sackings…)

Human Factors Factors

Don’t Let Evidence Get in the Way of Safety

Shopping for Safety

Introduction to The Social Psychology of Risk – Free Online Module

10 Reasons Why Safety Can Never Make You Happy

It Takes Two to Tango–Reflections on Safe Behaviour

More Posts from this Category

Paperwork

https://vimeo.com/162034157?loop=0

Due Diligence

https://vimeo.com/162493843?loop=0

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.