I DON’T KNOW

Wynand wrote this email to me with this article attached and I thought it worth quoting as an intro to this brilliant article: I have just finished reading "Risk Makes Sense" (I am a slow reader, and the book invites you to read it slowly and allow lots of time for reflection), and the book …

Snap, Crackle, Pop. That’s the Sound we Love to Hear

Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the sound of crackling as the milk …