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Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the … [Read more...] about Snap, Crackle, Pop. That’s the Sound we Love to Hear