Towards Dumb

Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the… Read the rest

Dumb Ways To Drive Safety Video

Dumb Ways To Drive Safety Video We’ve seen a spate of dumb safety videos and campaigns lately, like: It does make you wonder if education and learning or Youtube hits is the real goal? The… Read the rest