Dumb Down Safety, Wowserism in the 21st Century
Dumb Down Safety, Wowserism in the 21st Century Despite the backlash against ‘elf ‘n safety’ in both the UK…
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Risk Intelligence and the Quest to Dumb Down Safety
Risk Intelligence and the Quest to Dumb Down Safety Guest post by Dr Rob Long. Rob’s new book will…
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Towards Dumb
Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and…
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Safety for Luddites
Safety for Luddites I often receive marketing for safety products and get astounded at the way ‘dumb down safety’…
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Dumb Ways To Drive Safety Video
Dumb Ways To Drive Safety Video We’ve seen a spate of dumb safety videos and campaigns lately, like: https://safetyrisk.net/dumb-ways-to-die-and-a-strange-sense-of-success/…
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Fall Harness–The Latest Dumb Safety Photo To Go Viral
Truck Fall Harness–The Latest Dumb Safety Photo To Go Viral This the latest “safety fail” photo currently going viral…
