Towards Dumb

Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the… Read the rest

Dumb Ways To Drive Safety Video

Dumb Ways To Drive Safety Video We’ve seen a spate of dumb safety videos and campaigns lately, like: https://safetyrisk.net/dumb-ways-to-die-and-a-strange-sense-of-success/ https://safetyrisk.net/dumber-ways-to-promote-safety/ https://safetyrisk.net/hazardman-wont-save-you/ https://safetyrisk.net/safety-gets-even-dumber/ https://safetyrisk.net/latest-breakthrough-in-safety-communication/ It does make you wonder if education and learning or Youtube hits is the real goal? The… Read the rest