• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Safety Risk .net

Humanising Safety and Embracing Real Risk

  • Home
    • About
      • Privacy Policy
      • Contact
  • FREE RESOURCES
    • FREE SAFETY eBOOKS
    • FREE DOWNLOADS
    • TOP 50
    • FREE RISK ASSESSMENT FORMS
    • Find a Safety Consultant
    • Free Safety Program Documents
    • Psychology Of Safety
    • Safety Ideas That Work
    • HEALTH and SAFETY MANUALS
    • FREE SAFE WORK METHOD STATEMENT RESOURCES
    • Whats New In Safety
    • FUN SAFETY STUFF
    • Health and Safety Training
    • SAFETY COURSES
    • Safety Training Needs Analysis and Matrix
    • Top 20 Safety Books
    • This Toaster Is Hot
    • Free Covid-19 Toolbox Talks
    • Download Page – Please Be Patient With Larger Files…….
    • SAFETY IMAGES, Photos, Unsafe Pictures and Funny Fails
    • How to Calculate TRIFR, LTIFR and Other Health and Safety Indicators
    • Download Safety Moments from Human Resources Secretariat
  • PSYCH. OF SAFETY & RISK
    • Safety Psychology Terminology
    • Some Basics on Social Psychology & Risk
    • Understanding The Social Psychology of Risk – Prof Karl E. Weick
    • The Psychology of Leadership in Risk
    • Conducting a Psychology and Culture Safety Walk
    • The Psychology of Conversion – 20 Tips to get Started
    • Understanding The Social Psychology of Risk And Safety
    • Psychology and safety
    • The Psychology of Safety
    • Hot Toaster
    • TALKING RISK VIDEOS
    • WHAT IS SAFETY
    • THE HOT TOASTER
    • THE ZERO HARM DEBATE
    • SEMIOTICS
    • LEADERSHIP
  • Robert Long
    • ALL POSTS
    • Learning Styles Matter
    • There is no HIERARCHY of Controls
    • Scaffolding, Readiness and ZPD in Learning
    • What Can Safety Learn From Playschool?
    • Presentation Tips for Safety People
    • Dialogue Do’s and Don’ts
    • It’s Only a Symbol
    • Ten Cautions About Safety Checklists
    • Zero is Unethical
    • First Report on Zero Survey
    • There is No Objectivity, Deal With it!
  • Quotes & Slogans
    • Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
    • When Slogans Don’t Work
    • CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES
    • BEST WORKPLACE HEALTH and SAFETY SLOGANS 2022
    • CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
    • COVID-19 (Coronavirus, Omicron) Health and Safety Slogans and Quotes for the Workplace
    • Safety Acronyms
    • You know Where You Can Stick Your Safety Slogans
    • Sayings, Slogans, Aphorisms and the Discourse of Simple
    • Spanish Safety Slogans – Consignas de seguridad
    • Safety Slogans List
    • Road Safety Slogans 2022
    • How to write your own safety slogans
    • Why Are Safety Slogans Important
    • Safety Slogans Don’t Save Lives
    • 40 Free Safety Slogans For the Workplace
    • Safety Slogans for Work
  • Safety Culture
    • Safety Culture Silences
You are here: Home / Robert Long / Towards Dumb

Towards Dumb

January 3, 2018 by Dr Rob Long Leave a Comment

Towards Dumb

imageIn 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the actor responds with zero. You can see the dumb down binary ad below:

Victoria runs a similar campaign: https://www.youtube.com/watch?v=X-Y7K2aHqDA&pbjreload=10

Both campaigns run on the logic of numerics and binary language, the trouble is road statistics have doubled since the campaign. If statistics are the demonstration of effectiveness will the government now cancel the campaign? In NSW the road statistics are the worst in 10 years with the Christmas statistics double those of 2016. Surely one must be judged by one’s own criteria for effectiveness? Not likely. Too much sunk cost in the ideology to see it go that quickly.

Image result for toward zero campaignWhen one commits to the religious ideology of zero even though the criteria of numbers contradict one’s own campaign, the last thing one does is admit that the campaign is a failure. The search is on to find a hundred reasons why zero is not a failure; such is the nature of the nonsense ideological commitment to zero.

Zero is not just a number but an ideology and a language that frames the safety message in such a way that people can ignore it. When your language is about nothing people do nothing. When you set a campaign based on counting people learn to ignore it. When you speak nonsense language to people they laugh and move on.

Any campaign that uses the discourse of zero is set up to fail. People don’t connect to absolutes nor the nonsense of statistics and numerical thinking. The statistics demonstrate this. So for 2018 my guess is we will go to beyond zero, zero plus 1 or zero big zero.

When will the zero ideologues understand that zero doesn’t work.

  • Bio
  • Latest Posts
  • More about Rob
Dr Rob Long

Dr Rob Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions
Dr Rob Long

Latest posts by Dr Rob Long (see all)

  • Culture Silences in Safety – Memes - June 27, 2022
  • Ritual Performance and Risk - June 24, 2022
  • Asking Better Questions in Risk - June 21, 2022
  • The Toxic Language of ‘Performance’ and Risk - June 17, 2022
  • The Art of Active Listening in Risk - June 12, 2022
Dr Rob Long
PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.

Please share our posts

  • Click to print (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Related

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: dumb down safety, toward zero

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search and Discover More on this Site

Never miss a post - Subscribe via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,435 other subscribers

How we pay for the high cost of running of this site – try it for free on your site

NEW! Free Download

Please take our 2 minute zero survey

Recent Comments

  • Rob Long on Culture Silences in Safety – Socialitie
  • Joe Zinobile on Culture Silences in Safety – Socialitie
  • HASSAN MOHAMMED on Free Online Safety Training Courses
  • Rob Long on Safety Climate / Safety Leadership Survey
  • Ann on Safety Climate / Safety Leadership Survey
  • Rob on Near Miss or Near Hit
  • Robert Long on The Convenience of Complacency
  • patricia on Free Hotel and Resort Risk Management Checklist
  • William McGinty on The Convenience of Complacency
  • Patrick on Free Health and Safety Manual Template

FREE eBOOK DOWNLOADS

Recent Posts

  • Culture Silences in Safety – Memes
  • Ritual Performance and Risk
  • Asking Better Questions in Risk
  • The Toxic Language of ‘Performance’ and Risk
  • OHS Compliance Puts Lives in Danger
  • Talking About Teams
  • The Art of Active Listening in Risk
  • Understanding The Social Psychology of Risk And Safety
  • You Market What You Believe in Safety
  • The Noise of Safety Leadership

What is Psychological Safety at Work?

Footer

Subscribe to Blog via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,435 other subscribers

AUTHORS

  • Alan Quilley
    • Heinrich–Industrial Accident Prevention
    • The Problem With ZERO Goals and Results
  • Bernard Corden
    • After the goldrush
    • The Internationale
  • Bill Sims
    • Employee Engagement: Chocolate, Vanilla, or Strawberry?
    • Injury Hiding-How do you stop it?
  • Craig Clancy
    • Task Based vs Activity Based Safe Work Method Statements
    • Safety And Tender Submissions
  • Daniel Kirk
    • It’s easy being wise after the event.
    • A Positive Safety Story
  • Dave Whitefield
    • Safety is about…
    • Safety and Compliance
  • Dennis Millard
    • Are You Risk Intelligent?
    • Honey they get me! They get me at work!
  • Drewie
    • Downturn Doin’ Your Head In? Let’s Chat….
    • How was your break?
  • Gabrielle Carlton
    • All Care and No Care!
    • You Are Not Alone!
  • George Robotham
    • How to Give an Unforgettable Safety Presentation
    • How To Write a Safety Report
  • Goran Prvulovic
    • Safety Manager – an Ultimate Scapegoat
    • HSE Performance – Back to Basics
  • James Ellis
    • Psychological Core Stability for Wellbeing in Workers Comp
    • In search of plan B in workers’ recovery
  • James Parkinson
    • To laugh or not to laugh
    • People and Safety
  • John Toomey
    • In it for The Long Haul – Making the most of the FIFO Lifestyle
    • Who is Responsible for This?
  • Karl Cameron
    • Abby Normal Safety
    • The Right Thing
  • Ken Roberts
    • Safety Legislation Is Our Biggest Accident?
    • HSE Trip Down Memory Lane
  • Mark Perrett
    • Psychology of Persuasion: Top 5 influencing skills for getting what you want
  • Mark Taylor
    • Build a Psychologically Safe Workplace by Taking Risks and Analysing Failures
    • Enculturing Safety
  • Max Geyer
    • WHS Legislation is NOT about Safety it’s about Culture
    • Due Diligence Is Not Just Ticking Boxes!
  • Matt Thorne
    • Safety Culture–Hudson’s Model
    • Culture – Edgar Schein
  • Peter Ribbe
    • Is there “Common Sense” in safety?
    • Who wants to be a safety professional?
  • Phil LaDuke
    • Professional Conferences Are A Sleazy Con
    • Hey Idiots, You’re Worried About the Wrong Things
  • Admin
    • OHS Compliance Puts Lives in Danger
    • Talking About Teams
  • Dr Rob Long
    • Culture Silences in Safety – Memes
    • Ritual Performance and Risk
  • Rob Sams
    • The Learning (and unlearning) that Revealed my Vocation
    • I’m just not that into safety anymore
  • Barry Spud
    • Things To Consider When Developing And Designing Your Company SWMS
    • Bad Safety Photos
  • Sheri Suckling
    • How Can I Get the Boss to Listen?
  • Simon Cassin
    • Safety values, ideas, behaviours and clothes
  • Safety Nerd
    • The Block isn’t portraying safety as it should be
    • Toolbox Talk Show–PPE
  • Wynand Serfontein
    • Why The Problem With Learning Is Unlearning
    • I DON’T KNOW
  • Zoe Koskinas
    • Why is fallibility so challenging in the workplace?

Top Posts & Pages

  • BEST WORKPLACE HEALTH and SAFETY SLOGANS 2022
  • Free Safety Moments Examples, Tips and Resources
  • COVID-19 (Coronavirus, Omicron) Health and Safety Slogans and Quotes for the Workplace
  • 15 Safety Precautions When Working With Electricity
  • Road Safety Slogans 2022
  • WHAT IS SAFETY, REALLY?
  • Culture Silences in Safety – Memes
  • CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES
  • CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
  • Download Safety Moments from Human Resources Secretariat

Most commented on

Forecasting Safety

The Banned Objects Index – A New Development in Safety Culture

Dumbs for Safety

The Real Barriers to Safety

Safety as Faith Healing

Who Said We Don’t Need Systems?

How to use signs, symbols and text effectively in communicating about risk

Why Safety Controls Don’t Always Work

Safety Should NOT Be About Safety

How Do We Know?

FEATURED POSTS

Post Graduate Studies in the Social Psychology of Risk

The Fear of Power and the Power of Fear

Question for the Safety Thinkers

There is Nothing more Imaginative We can Do in Safety

Science and Acts of Faith in Safety

What is Your Risk iCue?

The Unconscious and the Soap Dispenser

Look With Your Heart and Not With Your Eyes

The Psychic Effect of Safety

The Allure of Submission

Don’t Dare Speak the ‘f’ Word

When ‘Hearts and Minds’ are not ‘Hearts and Minds’

I DON’T KNOW

Ethics, Morality and an Ethic of Risk

Intuitional Ways of Knowing in Safety

The Social Psychology of Risk Event Exploration (Investigation) Knowledge

Hoarding as a Psychosis Against Uncertainty

Spin, Nonsense Language and Propaganda in Safety

The Social Psychology of Risk Handbook, i-thou

Ways in Which the Workplace Harms Us

More Posts from this Category

Subscribe to Blog via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,435 other subscribers

How we pay for the high cost of running of this site – try it for free on your site

 

How To Make Your Own Hand Sanitizer

 

 

How to Make your own Covid-19 Face Mask

 

Covid-19 Returning To Work Safety, Transitioning, Start Up And Re Entry Plans

 

How’s the Hot Desking Going Covid?

imageOne of the benefits of the Covid-19 epidemic is a total rethink about how we live and work (https://www.abc.net.au/news/2020-03-28/coronavirus-could-reshape-how-australians-work-forever/12097124 ).

Expertise by Regurgitation and Re-Badging

One of the fascinating things about the Coronavirus pandemic is watching Safety morph into epidemiology expertise. I would like a dollar for every flyer, presentation, podcast, powerpoint, checklist template, toolbox talk and poster set that had jumped into my inbox… Read the rest

The Stress of Stasis

One of the challenging things about the Coronavirus crisis is stasis. For those without work and confined to home, for those in self-isolation, it’s like life is frozen in time. ‘Stay at home’ is the mantra. The trouble is, in… Read the rest