Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the actor responds with zero. You can see the dumb down … [Read more...] about Towards Dumb
toward zero
Sanctimonious Safety
Sanctimonious Safety ‘Sorry I’m late’ was the excuse from John, ‘ I was held up wiping the arses of morons’. Such was the response from a safety manager this week. I had been waiting for over an hour for him to show up. Then when he finally showed up, I was stunned by what I heard. Is this the … [Read more...] about Sanctimonious Safety
Toward Zero, A Failed Goal
Toward Zero, A Failed Goal Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, … [Read more...] about Toward Zero, A Failed Goal
