Sanctimonious Safety
‘Sorry I’m late’ was the excuse from John, ‘ I was held up wiping the arses of morons’. Such was the response from a safety manager this week. I had been waiting for over an hour for him to show up. Then when … Learn more >>>>>
toward zero
Towards Dumb
Towards Dumb
In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the actor responds with zero. You can see the dumb down … Learn more >>>>>
Toward Zero, A Failed Goal
Toward Zero, A Failed Goal
Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, https://safetyrisk.net/a-better-safety-goal-than-zero-harm/, https://safetyrisk.net/zero-incident-goals-motivate-risk-taking/ ). Generally, people … Learn more >>>>>
