Sanctimonious Safety ‘Sorry I’m late’ was the excuse from John, ‘ I was held up wiping the arses of morons’. Such was the response from a safety manager this week. I had been waiting for over an hour for him to show up. Then when he finally showed up, I was stunned by what I […]
toward zero
Towards Dumb
Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the actor responds with zero. You can see the dumb down binary ad below: Victoria runs […]
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Toward Zero, A Failed Goal
Toward Zero, A Failed Goal Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, https://safetyrisk.net/a-better-safety-goal-than-zero-harm/, https://safetyrisk.net/zero-incident-goals-motivate-risk-taking/ ). Generally, people who set goals consider the psychological by-products of that goal, to make sure […]
