Congruence in Messaging in Safety Study in Semiotics demonstrates that congruence in messaging improves communication, incongruence creates miss-messaging. In order for communication to be effective there needs to be congruence not just in text, language and discourse (power in language) but also … [Read more...] about Congruence in Messaging in Safety
safety message
Framing Folly and Fantasy in Safety
Framing Folly and Fantasy in Safety Research by published in the Orthomolecular Psychiatry Journal shows that humans can be primed by colour. Advertisers and political strategists know that colours can ‘frame’ the way people receive a message. The choice of a red or blue tie is most important for a … [Read more...] about Framing Folly and Fantasy in Safety
Our Safety is in Your Hands
Our Safety is in Your Hands Click here to watch the new video produced by Allied Waste, "Our Safety is in Your Hands." This 5-minute video shows a group of kindergarten students talking about the importance of working and driving safe. The visual images of the children together with the safety … [Read more...] about Our Safety is in Your Hands
Safety message getting through to business and brokers
GIO Press Release 19 July 2012 Safety message getting through to business and brokers Awareness of the need to invest in a safe workplace is expanding as business owners and brokers are increasingly focused on protecting employees from harm. The value of promoting their … [Read more...] about Safety message getting through to business and brokers