Anchoring, Framing and Priming Risk

Anchoring, Framing and Priming Risk One of the foundations of communicating to the unconscious through semiotics is understanding how words, language, signs, symbols and discourse ‘prime’, ‘frame’ and ‘anchor’ at an unconscious level. Every communication operates at a number of levels and it is most often the ‘hidden’ message that is the most powerful. This …

The Problem with Zero Harm

The Problem with Zero Harm This short video discusses one of the many arguments against the zero harm concept, zero language and discourse. The language of zero as an absolute and the framing of risk and safety in perfectionism is deeply problematic for establishing a culture of openness, reporting, respect, relationship, trust and learning. The …

How is the unconscious in communication critical for understanding and managing risk?

How is the unconscious in communication critical for understanding and managing risk? This is a great piece by Hayden Collins, submitted as part of his study for the Graduate Certificate in the Psychology of Risk and reprinted here with his permission:   It’s a misconception that consciousness initiates action. Norretranders supports this when he says …