Marketing Safety and Due Diligence

Marketing Safety and Due Diligence I don’t get this constant need to make safety ‘sexy’. One of the videos that received an award at the recent Zero Vision World Congress in Safety is a typical example: If you want to see how unprofessional Safety is, just check out how unethical and desperate Safety gets in …

Safety Isn’t Sexy, and it Shouldn’t Be!

Safety Isn’t Sexy, and it Shouldn’t Be! It’s amazing how some people in safety spend more energy trying to rebrand and market the product than reflect and change the nature of the product. Everyone knows that the word ‘safety’ conjures up associations with words like ‘dumb’, ‘embuggerance’, ‘dollard’, ‘checklisting’, ‘policing’ and ‘bullying’. If you want …

Too Sexy For Safety?

Too Sexy For Safety? Latest blog by Phil La Duke who says: “As thought leaders and journalists I'm curious on your opinion: Does Pamela Anderson's or Kaito Kaelin's notoriety mean that they are inappropriate spokesperson's for safety? Or can comedy infuse an otherwise boring safety event into something worthwhile? Should one's past mistakes be held …

Safety the Simple and Sexy Way

Safety the Simple and Sexy Way There are many, many articles on this site about Semiotics, Simplistic Safety and even Sexy Safety – if you have a few hours to spare you will find some very enjoyable and enlightening reading in there. Rob Sams wrote recently in “There is no way I would do that”: …