An Introduction to Semiotics and Risk
This video gives a brief introduction to semiotics and the unconscious in communication and decision making about risk. The video gives a visual and verbal overview of signs, signifiers, signified and significance, the foundation of semiotics. Through a study of semiotics we are able to better understand how the unconscious is affected by social, visual and spacial arrangements. The influence of words, language, text, symbols and signs in social space and, the framing, pitch, priming and anchoring of signs, text and symbols helps us better understand influence and why many decisions about risk ‘make sense’.
An Introduction to Semiotics and Risk from Human Dymensions on Vimeo.
More On Semiotics and Risk:
Its All In The Sign
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This Toaster Is Hot
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Semiotics and Safety
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Semiotics, Semiology and Safety Sense
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Dr Rob Long
Latest posts by Dr Rob Long (see all)
- An Ethic of Harm - January 25, 2020
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