An Introduction to Semiotics and Risk

An Introduction to Semiotics and Risk

This video gives a brief introduction to semiotics and the unconscious in communication and decision making about risk. The video gives a visual and verbal overview of signs, signifiers, signified and significance, the foundation of semiotics. Through a study of semiotics we are able to better understand how the unconscious is affected by social, visual and spacial arrangements. The influence of words, language, text, symbols and signs in social space and, the framing, pitch, priming and anchoring of signs, text and symbols helps us better understand influence and why many decisions about risk ‘make sense’.

An Introduction to Semiotics and Risk from Human Dymensions on Vimeo.

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Dr Rob Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions

Latest posts by Dr Rob Long (see all)

• Real Risk for Real Life - May 21, 2019
• Indicators of Risk - May 17, 2019
• The Beaconsfield Leadership Workshop - May 14, 2019
• I Have the Power, I’m a Safety Hero - May 12, 2019
• Evidence, Proof and Paperwork in Safety - May 10, 2019

PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.