Worlds Sexiest Safety Commercials – May offend! Sexy safety - its gonna get dirty! Ok – its the weekend again and time for some less serious safety stuff. As a public service, we have previously written a few articles about how sex and primal instinct can be used as an effective way to sell the … [Read more...] about Worlds Sexiest Safety Commercials – May offend!
Does or Should Sex Sell Safety? (Or encourage people to read a blog article?) Certainly most agree that safety messages can be monotonous, boring and unappealing hence largely ignored, despite their important content (or otherwise). Airlines such as Virgin and Air New Zealand have made several … [Read more...] about Does or Should Sex Sell Safety?
Do you know how to sell safety? Great article recently Posted by Marie-Claire Ross from Digicast – Read the whole article here A few similar ones you might also relate to: Safety Professionals–The Piggy in The Middle? Safety Professionals – We Are Our Own Worst Enemies Risk Psychometrics, … [Read more...] about Do you know how to sell safety?
How to Sell Safety The GFC became a great excuse for many as to why things didn’t go to plan or why vital funds for essential capital works and safety initiatives should be cut. Unfortunately many businesses did fail and many people lost their livelihoods. But, many more survived and some of them … [Read more...] about How to Sell Safety