I took this photo in Melbourne today (4 September 2013) as an example of the continuing strategy by TAC Victoria in their campaign for road safety and ask the question, who is the bloody idiot? With an abundance of research on the psychology of goals and the psychology of pitching, framing and … [Read more...] about Whose the Bloody Idiot?
Desensitization – the by-product of ill-conceived safety initiatives As Gerald Wilde puts it in “Target Risk 3”: “Also, they may simply have been blinded by their zeal to do something quick and easy for safety – and thus doing nothing for it.” Just like many years ago we learned to ignore the … [Read more...] about Desensitisation–the by-product of ill-conceived safety initiatives
Shock Safety Ads You might prefer these but: World's Sexiest Safety Commercials (may offend) Some of us would remember the Grim Reaper AIDS ads from the 80’s. There was no blood and guts – just pure terror that scared the crap out of us. See the bowling alley ad below: I wonder, however, if … [Read more...] about Shock Safety Ads
A creative safety initiative but beware of the by-products Video of this “life saving” road safety initiative by Samsung has gone viral on Youtube. I can understand that, its a pretty cool idea. However, the number of hits on Youtube or the use of technology to provide a relatively simple … [Read more...] about A creative safety initiative but beware of the by-products
A More Effective Road Safety Initiative? Fatigue Zone Driver Safety Trivia Games? This morning I drove North from Brisbane, QLD toward Bundaberg. About 2.5hours out of Brisbane and just before Maryborough, I started noticing the signs pictured above. They are placed every 5km or so and ask … [Read more...] about A More Effective Road Safety Initiative?
Dashcams and Road Safety DISCLAIMER: This is not a paid advertisement or direct product endorsement. I do not receive any commercial benefit from promoting these products – it is your responsibility to fully research these products, assess your own needs and make your own choices. I bought one of … [Read more...] about Dashcams and Road Safety
Securing a Cargo Using Ratchet Tie-down Straps Properly securing cargo being transported is extremely important for avoiding danger to everyone involved. If not done correctly, the cargo could fall off during emergency braking, crashes or even during the regular course of the journey – causing … [Read more...] about Securing a Cargo Using Ratchet Tie-down Straps
It’s Time to Get Retro in Your Road Safety Guest Post The use of signs on our roads has become extremely important for safety purposes, especially around schools, construction sites, and areas where a large number of pedestrians typically congregate. However, these signs need to be visible to … [Read more...] about It’s Time to Get Retro in Your Road Safety
Is this the Worlds Most Dangerous Road Guoliang Tunnel in Taihang mountains (China) The name of the tunnel translates from Chinese as the “Road that does not tolerate any mistakes”. The tunnel was created by the villagers from the remote area of the Taihang Mountains to get a way out to the … [Read more...] about Is this the Worlds Most Dangerous Road
Sharing The Road Safely National Guide to Driver Safety 2013/14 – Released Whether you are a cyclist, pedestrian or a motorist, we all share the responsibility to keep our roads safe. But what does this look like? Pro-Visual Publishing, in collaboration with the Motor Traders Associations across … [Read more...] about National Guide to Driver Safety