What Can Be Controlled and Not Controlled Tragedy is always a reminder of what we cannot control and, the shock of such powerlessness is confronting. And recently in Australia we have been confronted with tragedy that has been most confronting and sad. The confrontation of mortality and … [Read more...] about What Can Be Controlled and Not Controlled
Archetypes
‘Professional’ Challenges for the Risk ‘Industry’
‘Professional’ Challenges for the Safety ‘Industry’ Download the full paper, including references: Professional Challenges for the Safety Industry by Dr Robert Long Introduction I have been in conversation with large organizations/businesses recently that are in the process of changing the nature … [Read more...] about ‘Professional’ Challenges for the Risk ‘Industry’
Branding, Marketing and The Semiotics of Safety
Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the … [Read more...] about Branding, Marketing and The Semiotics of Safety
Zero as a Semiotic
Zero as a Semiotic When we look at the image (semiotic) of zero there is much that is going on unconsciously. The idea of zero in risk and safety may have originally started as some naïve quest for no injuries but it has evolved to become the iconic anchor for a religious movement. The Spirit of … [Read more...] about Zero as a Semiotic