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Archetypes


Meeting is NOT About Technique

January 16, 2022 by Prof. Robert Long Leave a Comment

Meeting is NOT About Technique I have received an amazing amount of feedback on my piece on Meeting (https://safetyrisk.net/meeting-in-safety-with-no-meeting/ ). So, this blog seeks to extend the discussion a little further. Ellul’s notion of Technique proposes that any quest for efficiency in … [Read more...] about Meeting is NOT About Technique

Filed Under: Robert Long, Social Psychology of Risk Tagged With: archetype, Archetypes, human factors, iCue, meeting, safety archetype, technique

Attending is NOT Paying Attention

December 31, 2021 by Prof. Robert Long Leave a Comment

Attending is NOT Paying Attention The story goes that Merv joined Bunnings as a casual at the ripe old age of 67 and from the first day Merv was known as a clean up freak, he was always busy cleaning up. At the end of each day he would even walk out with a wheelbarrow full of rubbish and take it to … [Read more...] about Attending is NOT Paying Attention

Filed Under: Robert Long Tagged With: archetype, Archetypes, learning, safety archetype

What Can Be Controlled and Not Controlled

December 20, 2021 by Prof. Robert Long Leave a Comment

What Can Be Controlled and Not Controlled Tragedy is always a reminder of what we cannot control and, the shock of such powerlessness is confronting. And recently in Australia we have been confronted with tragedy that has been most confronting and sad. The confrontation of mortality and … [Read more...] about What Can Be Controlled and Not Controlled

Filed Under: Robert Long, Vision Zero Tagged With: archetype, Archetypes, safety archetype, tragedies, zero vision

‘Professional’ Challenges for the Risk ‘Industry’

September 4, 2021 by Prof. Robert Long Leave a Comment

‘Professional’ Challenges for the Safety ‘Industry’ Download the full paper, including references: Professional Challenges for the Safety Industry  by Dr Robert Long Introduction I have been in conversation with large organizations/businesses recently that are in the process of changing the nature … [Read more...] about ‘Professional’ Challenges for the Risk ‘Industry’

Filed Under: critical thinking, Robert Long, Safety Professional Tagged With: archetype, Archetypes, safety archetype, safety professional

Branding, Marketing and The Semiotics of Safety

July 26, 2021 by Prof. Robert Long 1 Comment

Branding, Marketing and The Semiotics of Safety I was asked to meet with a ‘start up’ group last week and as part of the meeting I was proudly shown their ‘brand’. You should have seen their faces slump when they invited my comment and I told them it completely contradicted their message. One the … [Read more...] about Branding, Marketing and The Semiotics of Safety

Filed Under: Robert Long, Safety Clutter, Semiotics Tagged With: archetype, Archetypes, branding, marketing safety, safety archetype

Zero as a Semiotic

May 29, 2021 by Prof. Robert Long 2 Comments

heinrichs pyramid

Zero as a Semiotic When we look at the image (semiotic) of zero there is much that is going on unconsciously. The idea of zero in risk and safety may have originally started as some naïve quest for no injuries but it has evolved to become the iconic anchor for a religious movement. The Spirit of … [Read more...] about Zero as a Semiotic

Filed Under: Robert Long, Semiotics Tagged With: archetype, Archetypes, Heinrich’s pyramid, safety archetype, Swiss Cheese Model, transdisciplinarity

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