We read sadly about the continuing increase in the road toll across Australia (Deadliest six months on Australian roads since 2010 leaves industry demanding answers), despite all the billions of dollars in spending, road improvements and technological design. This year’s road toll is the highest in … [Read more...] about When Zero Doesn’t Work, Don’t Blame Zero
toward zero
Towards Dumb
Towards Dumb In 2017 Transport for NSW brought in the towards zero campaign complete with binary emotive advertising and dumb binary questions: how many fatalities is an acceptable number? Then running an ad showing a group of relatives and the actor responds with zero. You can see the dumb down … [Read more...] about Towards Dumb
Sanctimonious Safety
Sanctimonious Safety ‘Sorry I’m late’ was the excuse from John, ‘ I was held up wiping the arses of morons’. Such was the response from a safety manager this week. I had been waiting for over an hour for him to show up. Then when he finally showed up, I was stunned by what I heard. Is this the … [Read more...] about Sanctimonious Safety
Toward Zero, A Failed Goal
Toward Zero, A Failed Goal Generally when people set goals that fail, they reassess their goal and reframe the goal and seek a goal that is achievable and sense-able. This is the logic of SMART goals (https://safetyrisk.net/understanding-safety-goals/, … [Read more...] about Toward Zero, A Failed Goal
